What stage is your Doula Business actually in?

Quiz Questions

• 1.
  Do you have a website?

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  • A.
    Not yet! I don't even know where to begin to start my website. 
  • B.
    Not yet, but I bought my URL/domain name. 
  • C.
    Yes! I have a website, but it doesn't get a lot of traffic.
  • D.
    Yes!  I've had a website for a while, but it needs a couple updates here and there.
• 2.
  Do you have social media profiles for your doula business?

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  • A.
    I post on social media a couple times a week.
  • B.
    I set up Instagram and Facebook, but I'm not getting many likes or comments yet.
  • C.
    Not really.  I have a Facebook Business Page, but that's it so far.
  • D.
    I have a good following on social media.
• 3.
  What draws you to doula work?

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  • A.
    I feel like I was born to be a doula.
  • B.
    After my own birth and/or postpartum experience, I just want to help other people avoid what I went through.
  • C.
    I love babies!
  • D.
    I had an amazing birth and want to help other people do the same!
  • E.
    I've always been doing the work and then was so happy when I found out that it's actually a job!
• 4.
  How many clients do you consistently serve in a month?

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  • A.
    0
  • B.
    1
  • C.
    2
  • D.
    3-5
• 5.
  Where do you want to be a year from now? 

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  • A.
    Getting a steady stream of new client inquiries.
  • B.
    Finally getting my website up and consistently posting on social media.
  • C.
    Launching a baby expo/community event in my area.
  • D.
    Being always fully booked 3 months in advance.
• 6.
  What type of doula are you?

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  • A.
    primarily a birth doula
  • B.
    primarily a postpartum doula
  • C.
    I offer both birth and postpartum doula services
  • D.
    I'm a full spectrum doula
• 7.
  You see a pregnant person in your local Target.  What do you do?

  • A.
    You casually say "hi" and start chatting with them. You hope the chance comes up to somehow mention that you are a doula without seeming sales-y.
  • B.
    You're SO excited to go talk to them, but don't know what to say so you don't do anything.
  • C.
    You wave because they look familiar because you already met them at a local birth-y event.
  • D.
    You smile at them but keep walking. Your schedule is already too full to add them to your roster.
• 8.
  What’s the bigger WHY behind your desire to grow your doula business?

  • A.
    I want more freedom to travel, hang out with my family, and ditch trading hours for dollars.
  • B.
    I'm just starting out as a doula and am bursting with excitement to make this my career!
  • C.
    I've been a doula for a while, but I'm not quite steadily earning enough to make it sustainable.
  • D.
    I've started my website and business, but am frustrated because I'm not getting clients.
• 9.
  You win a free spot in the business retreat of your dreams! What is it and where do you go?

  • A.
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     “I have a website, but no one is calling! What am I Doing Wrong?” introspective retreat to San Diego
  • B.
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    "How to Build & Maintain a Steady Stream of Doula Clients" retreat to release the "where's my next client coming from worry" in Montreal
  • C.
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    "How to Build my Doula Business From the Ground Up", retreat to start on the right path to success in Boulder, Colorado.
  • D.
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    A “Become a Leader in my Local Birth Community” retreat in Manhattan, NYC.

Quiz Outcomes

• 1.
  You're in the First Trimester!

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  You’re in the First Trimester!You're bursting with excitement to tell the world the good news about your doula business and to start helping moms & babies!You’re ready to get started with helping clients, but are feeling a little overwhelmed.You know you need a website and maybe some business cards, but don't know the best way to make either of them?You're starting to realize that clients aren't just going to land in your lap. You need to go out there and get them!Your big challenge? Knowing where to begin. You're not sure where to start - where do you need to spend your time, energy and money to start actually working as a doula?"(pregnancy) is like the beginning of all things - wonder, hope, a dream of possiblities" — Eda LeShanHere's your customized plan on how to start getting clients as a new doula:1. Start your social media accounts and website ASAP. The sooner you start these, the sooner you have somewhere to send potential clients and birth professionals who you connect with while networking. Having a web presence makes you “legit” and it’s vital that people can find you online. Even if a former client shares a glowing recommendation, that person is probably going to check you out online before contacting you.2. Network. Network. Network. Reaching out to other local birth professionals is VITAL to getting more clients. Don't just contact OBs and midwives, reach out to other businesses with a similar clientele like maternity photographers, other doulas, acupuncturists, prenatal fitness/yoga instructors, etc.3. Facebook Groups. Join any local Facebook Groups for birthworkers in your area (if one doesn’t exist - create one!) Also, join any local “mom groups”. Be conscious of the groups rules in terms of promoting yourself. But, you can start to establish yourself as a local expert by answering questions with evidence-based information and a positive attitude. While you're at it, be sure to join my FREE The Doula Marketing Group Facebook Group. Hi 👋, I’m The Doula Darcy!I’m a marketing coach who helps doulas get more clients! I want to help YOU help more moms & babies.I’ve run a thriving postpartum doula business as a DONA certified postpartum doula since 2010. Before that, I spent 10 years working in advertisng & marketing all over the Northeast - from Portsmouth, NH to Manhattan and Princeton, NJ.I love to use my experience to help doulas with the marketing & business side of being a doula. There’s nothing I love more than helping doulas get more clients so that they can do their important work in the world.Looking for some quick wins to grow your doula biz?1. Join my free The Doula Marketing Group Facebook Group. We’re a supportive community of doulas and I'm always sharing tips on marketing your doula business within the group.2. Check out my The Doula Darcy YouTube Channel. Watch videos on a variety of topics on getting started as a doula. I’m all about providing you with actionable insights.3. Follow me on Instagram! I love the 'Gram and am always posting about ways to get more doula clients on there in my posts and my Instagram stories.And be sure to check your inbox and add "darcy@thedouladarcy.com" to your contacts, because I’ll be sending you my Cheat Sheet on How to Start Getting Clients and all sorts of other valuable resources!
• 2.
  You're in the Second Trimester!

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  You’re in the Second Trimester!You are out of the haze of the First Trimester and you have more clarity & energy for your doula business as it grows.You’re gotten a few clients, but they are really spread out. You're never really sure where the next client is going to come from.You have a Facebook Business Page, but it's not getting a lot of interaction.You're wondering how to get clients on Instagram? You're feeling bummed that you've done all this work, but not enough clients are calling you.You’re wondering if you need to take some additional trainings to boost your experience.Here's your customized plan to help you start getting consistent doula clients:1. Join (or Create!) a consistent free meetup event. Is there a Doula Tea or Meet the Doula event in your area? If so, find out what you need to do to join. If not, create your own. The key here is consistency. This won’t work if you host one and give up if no one shows up. Pick a consistent date and place (the first Thursday of the month at XYZ coffee shop). Invite other birthworkers to join you and help you spread the word. It may start slow, but if it’s a consistent offering - it will be easy for others to help you advertise it. Soon you’ll have all the prenatal yoga instructors in town saying “Check out the Doula Tea that happens every month…”2. Get consistent on social media! You don't have to post constantly on social media, but you do have to post consistently. If you need help with Instagram post ideas, check out my Instagram for Postpartum Doulas. 3. Network. Network. Network! Reaching out to other local birth professionals is VITAL to getting more clients. Don't just contact OBs and midwives, reach out to other businesses with a similar clientele like maternity photographers, chiropractors, other doulas, acupuncturists, prenatal fitness/yoga instructors, etc.Hi 👋, I’m The Doula Darcy!I’m a marketing coach who helps doulas get more clients! I want to help YOU help more moms & babies.I’ve run a thriving postpartum doula business as a DONA certified postpartum doula since 2010. Before that, I spent 10 years working in advertisng & marketing all over the Northeast - from Portsmouth, NH to Manhattan and Princeton, NJ.I love to use my experience to help doulas with the marketing & business side of being a doula. There’s nothing I love more than helping doulas get more clients so that they can do their important work in the world.Looking for some quick wins to grow your doula biz?1. Join my free The Doula Marketing Group Facebook Group. We’re a supportive community of doulas and I'm always sharing tips on marketing your doula business within the group.2. Check out my The Doula Darcy YouTube Channel. Watch videos on a variety of topics on getting started as a doula. I’m all about providing you with actionable insights.3. Follow me on Instagram! I love the 'Gram and am always posting about ways to get more doula clients on there in my posts and my Instagram stories.And be sure to check your inbox and add "darcy@thedouladarcy.com" to your contacts, because I’ll be sending you my free "Cheat Sheet on How to Get Clients" and all sorts of other valuable resources!
• 3.
  You're in the Third Trimester!

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  You’re almost there! You've done all the things to get your doula business going...but you still have a hard time relaxing because you don't know where your next client is going to come from.Your biggest challenge? Worry about the months ahead. You have client work right now, but are unsure about the coming months.Here's your customized plan to help you start getting consistent doula clients:1. Join (or Create!) a consistent free meetup event. Is there a Doula Tea or Meet the Doula event in your area? If so, find out what you need to do to join. If not, create your own. The key here is consistency. This won’t work if you host one and give up if no one shows up. Pick a consistent date and place (the first Thursday of the month at XYZ coffee shop). Invite other birthworkers to join you and help you spread the word. It may start slow, but if it’s a consistent offering - it will be easy for others to help you advertise it. Soon you’ll have all the prenatal yoga instructors in town saying “Check out the Doula Tea that happens every month…”2. Get consistent on social media! You don't have to post constantly on social media, but you do have to post consistently. If you need help with Instagram post ideas, check out my Instagram for Postpartum Doulas. 3. Network. Network. Network! Reaching out to other local birth professionals is VITAL to getting more clients. Don't just contact OBs and midwives, reach out to other businesses with a similar clientele like maternity photographers, other doulas, acupuncturists, prenatal fitness/yoga instructors, etc. Reach out to people you've contacted in the past. Update them on new offerings and/or your COVID protocols. Ask what you can do to support their business as well.Hi 👋, I’m The Doula Darcy!I’m a marketing coach who helps doulas get more clients! I want to help YOU help more moms & babies.I’ve run a thriving postpartum doula business as a DONA certified postpartum doula since 2010. Before that, I spent 10 years working in advertisng & marketing all over the Northeast - from Portsmouth, NH to Manhattan and Princeton, NJ.I love to use my experience to help doulas with the marketing & business side of being a doula. There’s nothing I love more than helping doulas get more clients so that they can do their important work in the world.Looking for some quick wins to fill your client calendar and grow a sustainable doula business?1. Join my free The Doula Marketing Group Facebook Group. We’re a supportive community of doulas and I'm always sharing tips on marketing your doula business within the group.2. Check out my The Doula Darcy YouTube Channel. Watch videos on a variety of topics on getting started as a doula. I’m all about providing you with actionable insights.3. Follow me on Instagram! I love the 'Gram and am always posting about ways to get more doula clients on there in my posts and my Instagram stories.And be sure to check your inbox and add "darcy@thedouladarcy.com" to your contacts, because I’ll be sending you my free "Cheat Sheet on How to Get More Clients" and all sorts of other valuable resources!
• 4.
  You're in the Fourth Trimester!

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  Congratulations! You're consistently working with clients and are viewed as a leader in your local birth community.You have a successful doula business and love what you do, but you're wondering what the next step is.Should you hire a doula to work with you? Should you start an agency? How can you help more moms? Are you reaching the limit of your earning potential as you only work with one mom at a time?Here's some inspiration to take your doula business to the next level: Create a consistent free meetup event. Be the leader of your local birth community. Create a monthly Doula Tea or Meet the Doula event in your area. The key here is consistency. This won’t work if you host one and give up if no one shows up. Pick a consistent date and place (the first Thursday of the month at XYZ coffee shop). Invite a select few other birthworkers to join you and help you spread the word. It may start slow, but if it’s a consistent offering - it will be easy for others to help you advertise it. Soon you’ll have all the prenatal yoga instructors in town saying “Check out the Doula Tea that happens every month…” Create a quarterly networking event. Establish yourself as the generous leader of your local birth community. Create a quarterly networking event in your area. Invite all birthworkers to attend and bring their business cards. Whether this is via Zoom or in-person, give everyone the chance to speak for 2 minutes to introduce themselves & share how they are helping birthing families. Not only do you build your own referral network, this is a great pool to bulid from as you start to create local baby fairs and other opportunities.Hi👋, I’m The Doula Darcy!I’m a marketing coach who helps doulas get more clients! I want to help YOU help more moms & babies.I’ve run a thriving postpartum doula business as a DONA certified postpartum doula since 2010. Before that, I spent 10 years working in advertisng & marketing all over the Northeast - from Portsmouth, NH to Manhattan and Princeton, NJ. My husband and I also co-produce the popular Seacoast Mom & Baby Expo in our area.I love to use my experience to help doulas with the marketing & business side of being a doula. There’s nothing I love more than helping doulas get more clients so that they can do their important work in the world.Looking for ways to share your experience with aspiring doulas?1. Join my free The Doula Marketing Group Facebook Group. We’re a supportive community of doulas and I'm always sharing tips on marketing your doula business within the group. I'd love to have your experienced voice in there as well. There are so many new and aspiring doulas out there!2. Follow me on Instagram! I love the 'Gram and follow along as I share ways I've grown my postpartum doula business.And be sure to check your inbox and add "darcy@thedouladarcy.com" to your contacts, because I’ll be sending you all sorts of other valuable resources!