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You're... Ahead Of The Pack
Congrats on completing the brand assessment! According to your results, you're doing quite well, but you may want to consider polishing your brand's identity, positioning and messaging.You most likely have a promising business and all the passion to back it up, but without a foundational brand development strategy, your path to high profits might be riddled with roadblocks – but, no worries, I'm here to help (if you need me)!“Your brand is the single most important investment you can make in your business."- Steve ForbesHere are three tips to strengthen your brand and build a foundation for success ...1. Develop your brand identityThe lack of clarity and consistency in your brand’s identity can confuse your prospects and cripple your business.Develop your personal and business brand's purpose, mission, values and personality to build a connection with your ideal clients and influence their buying decisions.2. Find your unique selling propositionA good brand development strategy will allow you to use customer and competitor research to find a gap in the market that is suited just for your unique talents, abilities, experiences and personality. This takes some time and effort, but finding your differentiating factors allow you to stand out from the crowd.3. Refine your messagingYou’re more likely to buy from an expert or person you have something in common with than from a faceless business. Fortunately, a good messaging strategy can help position you as the expert in your industry and build a connection with your ideal clients.This comes down to a few things… First, make sure your product or service aligns with your message, and your message aligns with the needs, desires and goals of your ideal client. Additionally, it's important to use consistent messaging across all social media platforms and communication channels while creating engaging, highly-shareable content. This’ll helps establish you as an expert in your field, so potential customers or clients feel that they can trust your products or services!"Who’s the consultant behind all these branding tips?" I’m glad you asked...Hey there. I'm Marc Harmon, founder of Venture Brand Consulting. I help small business owners and entrepreneurs develop their brand's identity, positioning and messaging.Unlike agencies that focus on logos, fonts and pretty colors, I offer a customized program that will help you define your unique identity, establish your position in the market, and engage your target audience. I help entrepreneurs:Stand out from the competitionDrive profitable, long-term growthIncrease customer loyalty and trustInfluence their brand's public perceptionDevelop messaging that resonates with their target audienceConnect and engage with their audienceNot sure where to begin? Check out these resources and tips.Schedule a free 15-min. consultation to discuss your business and gain some clarity in your brand development.Check out our personalized brand development program that is customized to your needs and includes 1:1 consulting.P.S. Expect to see me in your inbox with valuable tips and guides to developing a successful brand.