You'll find this saying scribbled on a sticky note on my computer:
"Life is short. Wear your party pants."
"Reading is dreaming with your eyes open."
"Someday is not a day of the week."
"Simplicity is the key note of all elegance." (Coco Chanel)
The Life of the Party
Your business, which you fondly refer to as your biz, is always at the forefront of the hottest trends and latest practices. You live for online trainings and courses covering the best marketing tools, and your desktop is chalk full of downloaded freebies. You thrive around other like-minded biz owners and seek out networking events. You are fire with Insta and could write empowering captions (part tough love, part pep talk) all day every day.Words and phrases to incorporate into your copy and brand voice guide:"Sister" "Babe" "Girlfriend" "Lady""Consider me your biz bestie and biggest cheerleader""I see you. And I feel you.""Let's get real for a sec...""Crank up the tunes, 'cuz we about to party""The tribe""Heart + Hustle"
The Curious Dreamer
You prefer one deep business connection to ten shallower ones. You love getting to know your clients and researching their backgrounds in order to best serve them. There aren't enough business books in the world to satisfy your curious mind! Your copy is thought-provoking, insightful, and inspiring. You reply to every comment on social media and make recommendations you know your audience will love.Words and phrases to incorporate into your copy:"Card carrying book nerd""Proud late bloomer""Self-identified book worm.""Welcome to the club, friend! We're so glad to have you.""Care to peruse my latest reads?"
The To-Do List Warrior
Get sh*t done isn't just a saying to you, it's your life motto. Your brand voice is strong, confident, and occasionally a little sassy. You value consistency and professionalism– you show up for your audience and your clients! Make no mistake, though, your no-nonsense brand of professionalism doesn't mean you are boring or stuffy. In fact, the structures and systems you have in place allow you the freedom and flexibility to have fun, be goofy, and connect authentically with others in your space!Words and phrases to incorporate into your copy:"Here's the thing""Tough love time""Formulas" and "Frameworks""Just start.""Progress over perfection."
The Elegant Social Lite
If your brand voice were music, it would be classical with a hint of jazz. Your voice is lilting and sophisticated, full of longer sentences sprinkled with witty, scroll-stopping quips. Don't get it wrong, though, you're never too high-brow to party with the gals like its 1920!Words and phrases to incorporate into your copy:"Dreamboat client""Pop the champaign, m'dear""Don't be shy, join the soirée over on (platform name)""Timeless" "Classic" "Enduring""I never leave the house without...""Be a darling and...""Doll" Dear" "Love"