What is the #1 thing stopping you from having consistent monthly sales?

Quiz Questions

• 1.
  Tell me about you! What type of store(s) do you have?

  • A.
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    Brick and Mortar
  • B.
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    Online Store
  • C.
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    Mobile Boutique
  • D.
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    Marketplace Storefront (Etsy, Amazon, etc)
  • E.
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    PS also select this if you own a brand and you wholesale
  • F.
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    I haven't launched yet
• 2.
  How many years have you been riding this entrepreneurship rollercoaster?

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  • A.
    Haven't launched yet
  • B.
    0 - 2
  • C.
    3 - 5
  • D.
    5 - 10
  • E.
    10+
• 3.
  What drives you everyday to get up and keep fighting for your business?

  • A.
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    Because I refuse to go back to working the 9 to 5 life.
  • B.
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    To speed up when I can finally quit my 9 to 5 and be my own boss!
  • C.
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    I'm deeply invested in my business.  I've put so much money and time into it and I'm not ready to give up.
• 4.
  How well do you know your target customer?

  • A.
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    Mmm somewhat – I’ve got a fairly good picture of who they are, but I still make sure to ask customers what they want to see from us often 🤔 
  • B.
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    So well I can visualize them!  The data and reviews tell me a lot and I survey them often.
  • C.
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    I sell and market to anyone who will buy!
• 5.
  If I gave you a $5,000 business grant tomorrow, what would you do with it?

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  • A.
    I'd use it to fund additional marketing.
  • B.
    I'd do a complete rebrand!  We need a new look.
  • C.
    I'd book a vacation aka business trip to somewhere lovely
  • D.
    I'd use it to upgrade our systems.  There's new tech out there to help us work more efficiently.
• 6.
  Which of these sales channels brings in the most money for your biz?

  • A.
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    Brick and Mortar Store
  • B.
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    E-commerce Store
  • C.
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    Marketplace (Etsy, Amazon, etc)
  • D.
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    Wholesale (if you have your own brand)
  • E.
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    Pop-Up Markets, In-person Events
• 7.
  How many sales channels do you currently operate in?

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  • A.
    1
  • B.
    2
  • C.
    3+
• 8.
  How much in sales is your store bringing in every year?

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  • A.
    Less than $100k
  • B.
    $100k - $250k
  • C.
    $250k - $500k
  • D.
    $500k - $1M
  • E.
    $1M - $10M
  • F.
    $10M+
• 9.
  How do you manage your overall business finances? (all sales and expenses)

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  • A.
    I enter records of all my numbers / transactions using spreadsheets like Excel or numbers.
  • B.
    I don't have a business bank account. I use my personal bank account for everything.
  • C.
    I have an Accountant I work with to manage my finances.
  • D.
    I use an accounting software like Quickbooks, Freshbooks, Xero, etc.
• 10.
  Which marketing vehicle brings in the most sales for you?

  • A.
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    Anything free.  I don't have the funds to invest in marketing right now.
  • B.
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    Social Media Ads (FB, Insta, LinkedIn, Pinterest, Twitter)
  • C.
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    Google Ads
  • D.
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    SEO (search engine optimization)
  • E.
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    Influencers
  • F.
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    Radio / TV
  • G.
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    Direct Mail / Print Advertising
• 11.
  How do you figure out what products to bring into your store?

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  • A.
    My gut has never failed me.  When I see something I love at a trade show I buy it!
  • B.
    I use a mix of sales history + my intuition + customer feedback.
  • C.
    I send surveys, do polls on social media, send messages to customers asking what they want. I buy more as things sell.
  • D.
    I pay attention to what is selling well inside other stores and I try to find similar or those exact pieces.
• 12.
  How comfortable are you with analyzing retail metrics in your sales reports?

  • A.
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    Don't ask me anything about numbers. I hate them! Math is not my thing.
  • B.
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    I live for analyzing my sales.  It's my adrenaline to see my customer's buying behaviors.  Metrics are my friend!
  • C.
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    I'm somewhat comfortable. I look at sales, gross margin, inventory levels.  Nothing too deep, but I have a big picture view of what's happening in my business enough to make decisions.
• 13.
  What tools do you use to make business decisions?

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  • A.
    None really other than asking customers what they want us to carry and buying that. I should be good as long as I keep listening to what they want!
  • B.
    I look at my sales reports to see what's working and keep doing whatever that is!
  • C.
    I have a business plan / roadmap that I use as well as sales reports and customer feedback.  The plan helps us stay focused and course correct quickly when things go wrong.
• 14.
  How does your brand show up for your customers?

  • A.
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    Not as consistently as I'd like.  We're still working on our look, feel, and messaging to resonate more with customers. Haven't found that sweet spot yet.  We also need to start planning out our content.
  • B.
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    Strong and consistent.  We're everywhere our potential customers are and they can easily recognize our brand.  Our content is organized and scheduled!
  • C.
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    As much as we can at this point.  We're still figuring things out and trying to find our voice, and what our branding should look and feel like.
• 15.
  How often do you bring in new merchandise?

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  • A.
    Depends.  If I see something I fall in love with I'll bring it in.  I try to bring in something new at least once or twice a month.
  • B.
    Once a week at least, but I buy based on my sales and inventory plan.
  • C.
    When I sell what I have in stock.  Not spending anything on new inventory till what I have is almost gone.
• 16.
  If you could take one of these things off your plate, which would be first?

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  • A.
    Packing, shipping, labeling
  • B.
    Buying merchandise
  • C.
    Marketing
  • D.
    Business planning + strategy
  • E.
    HR / Employee management
  • F.
    Anything to do with numbers
  • G.
    Customer service

Quiz Outcomes

• 1.
  Oh no!  This quiz is for Entrepreneurs who have already launched.  Click the button below to take the quiz for startups instead!

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• 2.
  1: setup biz accounts
• 3.
  2: sales channels
• 4.
  accounting software / accountant
• 5.
  3: increasing CLV - basic strategy
• 6.
  4: target customer
• 7.
  5: planning
• 8.
  6: sourcing, merchandising
• 9.
  7: get to know the metrics
• 10.
  8: consistency in branding
• 11.
  9: increasing CLV - advanced