WHAT'S YOUR BRAND'S EDGE?

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Quiz Questions

1.
If you had to pick a spokesperson for your brand, who would it be?
- A.
  
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  Rihanna
- B.
  
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  Elsa from Frozen
- C.
  
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  Serena Williams
- D.
  
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  Marilyn Monroe
- E.
  
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  Tiffany Haddish
- F.
  
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  Sandra Bullock
- G.
  
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  Adele
- H.
  
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  Beyoncé
- I.
  
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  Princess Diana
- J.
  
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  Amelia Earhart
- K.
  
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  Oprah
- L.
  
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  Taylor Swift
2.
Which quote sounds like something your brand would say?
- A.
  
  Rules are made to be broken.
- B.
  
  It can happen if you believe.
- C.
  
  Where there’s a will, there’s a way.
- D.
  
  I only have eyes for you.
- E.
  
  If I can’t dance, I don't want to be a part of it.
- F.
  
  You’re just like me and I’m just like you.
- G.
  
  If it can be imagined, it can be created.
- H.
  
  Power isn’t everything, it’s the only thing.
- I.
  
  Love your neighbor as yourself.
- J.
  
  Don’t put me in a box.
- K.
  
  The Truth will set you free.
- L.
  
  Life is Simple and simplicity is elegant.
3.
Which one of these statements resonates with your brand?
- A.
  
  My brand seeks knowledge to provide expertise and information to others.
- B.
  
  My brand encourages self-expression, innovation, and the freedom to create while being imaginative.
- C.
  
  My brand helps people find happiness.
- D.
  
  My brand is caring, nurturing, compassionate, empathetic, and/or protective.
- E.
  
  My brand helps people discover new things, find the freedom to express their individuality.
- F.
  
  My brand focuses on clients who are concerned with image, status, or prestige.
- G.
  
  None of these.
4.
Which mood board would you choose to represent your brand?
- A.
  
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  Answer A
- B.
  
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  Answer B
- C.
  
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  Answer C
- D.
  
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  Answer D
- E.
  
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  Answer E
- F.
  
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  Answer F
- G.
  
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  Answer G
- H.
  
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  Answer H
- I.
  
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  Answer I
- J.
  
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  Answer J
- K.
  
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  Answer K
- L.
  
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  Answer L
5.
Choose the one set of words that you feel represent your brand.
- A.
  
  Humble/Safety
- B.
  
  Knowledgable/Understanding
- C.
  
  Caring/Service
- D.
  
  Self-Expression/Innovation
- E.
  
  Sensual/Intimacy
- F.
  
  Belonging/Equality
- G.
  
  None of these
6.
Which statement resonates with your brand?
- A.
  
  My brand is a rule-breaker that encourages radical ideas.
- B.
  
  My brand focuses on clients with a desire for personal transformation.
- C.
  
  My brand is fearless and courageous -- a rescuer of people, it fights for the powerless.
- D.
  
  My brand focuses on clients who crave attention. These clients want to be loved and feel special.
- E.
  
  My brand is playful and makes light of things in a joky, silly, over-the-top way.
- F.
  
  My brand focuses on clients who like to "fit in."
- G.
  
  None of these.
7.
Choose the one set of words that you feel represent your brand.
- A.
  
  Transformation/Belief
- B.
  
  Freedom/Exciting
- C.
  
  Fun/Playful
- D.
  
  Rebellious/Revolution
- E.
  
  Brave/Mastery
- F.
  
  Refined/Control
- G.
  
  None of these
8.
Heart-centered branding happens when values and visuals align. Which color palette resonates with your brand "the most"?
- A.
  
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  Answer A
- B.
  
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  Answer B
- C.
  
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  Answer C
- D.
  
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  Answer D
- E.
  
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  Answer E
- F.
  
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  Answer F
- G.
  
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  Answer G
- H.
  
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  Answer H
- I.
  
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  Answer I
- J.
  
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  Answer J
- K.
  
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  Answer K
- L.
  
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  Answer L

Quiz Outcomes

1.

The Rebel

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The Rebel questions authority and breaks the rules! They reflect those who have a wild side. They promise revolution. The Rebel won't stick to industry conventions, they introduce a new attitude and let their clients know that nonconformity is ok. The Rebel's design theme might include colors that contrast like black/red, with a style that's grungy, bold, or raw.The Rebel is also known as the Outlaw, Activist, Maverick.(check your email)
2.

The Magician

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Transformation, change, renewal, magic! The Magician wants to create something special and make dreams a reality. Magicians want to understand how things work, and as a result, change lives. They thrive off of innovation. and leave people standing in amazement. The Magician's design theme might include purples, blue, turquoise, and jewel tones with modern and futuristic fonts.The Magician is also known as the Alchemist, Engineer, Innovator.(check your email)
3.

The Hero

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On a mission to make the world a better place, the Hero is courageous, bold, inspirational. The Hero’s main motivation is to prove their worth, and their greatest fears are failure and showing weakness. Whether on the battleground, ball field, or political stage, the Hero is determined to leave a mark on the world. They are successful at producing consistent results. The Hero's design theme includes bold, blocky fonts and design elements that include edges and angles.The Hero is also known as the Warrior, Rescuer, Liberator.(check your email)
4.

The Lover

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The Lover creates intimate moments, inspires love, passion, romance, and commitment. They're all about creating relationships and evoking emotions. They want to make people feel special and meet this need. They see the world in the perspective… what's love got to do with our life's journey? Everything! The lover is passionate and represents anything that pleases the senses -- pretty things, indulgent foods, and enticing scents. The Lover's design theme includes warm colors (especially red), flowers, and images of people with other people.The Lover is also known as the Romantic, Companion, Matchmaker(check your email)
5.

The Jester

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The Jester brings joy to the world through humor, fun, and being silly. They just want to have fun. The role of the Jester archetype is to bring everybody together to play and appreciate the joy in life. As the ultimate entertainer, the Jester is able to make people feel good — a feeling that any brand would like to have associated with it. The Jester's design theme could include people in motion and people with exaggerated expressions.The Jester is also known as the Entertainer, Clown, and Shapeshifter(check your email)
6.

The Girl/Guy Next Door

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The Girl/Guy Next Door seeks connections and belonging. Their values are simple and help them develop common and wholesome virtues that endow them with a realistic perspective of the world. They're recognized as supportive and down-to-earth. They aim to be on the same level as their clients, treating them as equals, and expressing honesty and humility. The Girl/Guy Next Door's design themes may include blues and browns as well as natural textures like wood or craft paper.The Girl/Guy Next Door is also known as the Everyman, Citizen, Advocate.(check your email)
7.

The Creator

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The Creator is imaginative, inventive, and driven to build things of meaning and value. They love new ideas and making things happen. The Creator gets satisfaction from both the process and the outcome of creating something unique. They also desire freedom of expression and promise authenticity. The Creator's design theme can include bright colors, images of the creative process, and mixed patterns.The Creator is also known as the Visionary, Artist, Storyteller.(check your email)
8.

The Ruler

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The Ruler is typically controlling and refined, yet responsible and organized. Just think where we’d be without structure and order in our lives. While power, control, and authority may be easy to abuse, chaos still needs to be managed. The Ruler provides the world with the security and stability we all want. They speak with authority and spread the idea that they are the leaders in their field. The Ruler's design theme includes lots of white space, black and white color schemes, and intricate patterns.The Ruler is also known as the Judge, Ambassador, Patriarch(check your email)
9.

The Caregiver

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The Caregiver protects and cares for others, is compassionate, nurturing, and generous. Picture the empathetic nurse or the helpful concierge, and you will see how the Caregiver archetype is a personality fit for brands that look to nurture or serve others, from healthcare, to nonprofit, to hospitality industries. The Caregiver's design theme includes soft edges and colors as well as flowers and leaves.The Caregiver is also known as the Guardian, Samaritan, Angel.(check your email)
10.

The Explorer

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The Explorer finds inspiration in travel, risk, discovery, and the thrill of new experiences. They crave adventure and want to discover the world for themselves. Adventure is a means of enlightenment and explorers are focused on self-discovery and self-sufficiency. The Explorer's design theme includes maps, rugged-looking fonts as well as natural colors like green and brown.The Explorer is also known as the Adventurer, Pioneer, Seeker.(check your email)
11.

The Sage

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The Sage is on a mission to analyze everything to find the right answer and share it with others. Committed to helping the world gain deeper insight and wisdom, the Sage serves as the thoughtful mentor or advisor. They seek the truth and want to find the good and the wisdom in all situations. The Sage's design theme includes a focus on text instead of images and can also include books, brains, and eyeglasses.The Sage is also known as the Mentor, Detective, and Shaman.(check your email)
12.

The Innocent

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The Innocent exhibits happiness, goodness, optimism, safety, and humility. They have a desire to be free and happy and keep life simple. The Innocent world is a world where everything is straightforward and there are no hidden agendas or double meanings. The Innocent's design theme can include rounded fonts as well as vintage patterns and colors.The Innocent is also known as the Dreamer, Idealist, Muse.(check your email)