What is your ideal brand voice?

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Quiz Questions

1.
Which statement best describes you?
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- A.
  Classic; you appreciate things that are simple but quality, you prefer to invest in pieces that will last instead of embracing trends.
- B.
  Social; you’re always on the go, always chatting with others whether in person, on social media, or by phone and text. You love to feel connected to others.
- C.
  Laid-back; you are calm, level-headed and tend to go with the flow.
- D.
  Go-getter; you know what you want and are quick to make a detailed plan to get you there.
2.
When you're on your phone you are most likely...
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- A.
  Scrolling through Instagram for gorgeous eye candy, inspiration, style, and more!
- B.
  Checking email, calendar, budgeting apps—basically you're all about productivity!
- C.
  Looking for DIY inspiration on Pinterest. Always ready to learn something new!
- D.
  Texting, phone calls, or Voxer. Gotta keep in touch with your tribe!
3.
Which statement best describes your dream client?
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- A.
  She knows what she likes and is willing to invest in herself.
- B.
  She is friendly and sociable, and just radiates pure joy.
- C.
  She is cool and collected, she doesn’t love anything too fancy or over the top.
- D.
  She is a goal setter and a goal getter. She believes in actionable steps towards everything.
4.
Which bestseller would you pick up first?
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- A.
  The Great Gatsby by F. Scott Fitzgerald
- B.
  Girl, Wash Your Face by Rachel Hollis
- C.
  Magnolia Table: A Collection of Recipes for Gathering by Joanna Gaines
- D.
  The 7 Habits of Highly Effective People by Stephan R. Covey
5.
How do you prefer to destress after a long day at work?
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- A.
  A bath bomb, good book, glass of bubbly, and a long soak in the bath.
- B.
  Dinner with friends or a phone call with my bestie so I can vent and get the frustrations out.
- C.
  A book and a decaf (or not!) coffee on the couch or in bed.
- D.
  A fitness class or an at home workout, basically I have to burn off the stress.
6.
Which throwback TV show would you bring back?
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- A.
  Boy Meets World – a classic 90s tv show with friendships, family, and tons of laughs.
- B.
  That’s so Raven – outgoing and social, Raven Baxter one of your favorites. Oh, and her style too!
- C.
  Lizzie McGuire – just your average down-to-earth girl getting by.
- D.
  Kim Possible – kicking booty and getting stuff done, yes please!
7.
What does your dream weekend look like?
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- A.
  A weekend getaway to Charleston, SC. You’d seek out the charming southern architecture, eat at all the iconic restaurants and shops, and snap a pic at Rainbow Row.
- B.
  A weekend trip to NYC with your girls. Delicious food, shows, shopping, and enjoying every second in the city that never sleeps.
- C.
  Staying in a cabin in the mountains of Colorado during the summer, hiking, kayaking, and spending time outdoors.
- D.
  No matter where I go, it would be a perfectly planned trip complete with an itinerary from sun up to sun down. Gotta make sure I have time to do and see everything!
8.
What’s your work philosophy?
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- A.
  "The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt
- B.
  Good things come to those who hustle.
- C.
  "Opportunity is missed by people because it is dressed in overalls and looks like work." - Thomas Edison
- D.
  If the plan doesn’t work, change the plan but never the goal.
9.
You’re buying a new house. Which sounds best?
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- A.
  A charming historic home with a large wraparound porch where you can sit after a long day and enjoy a glass of wine.
- B.
  A house with a wide open floor plan and a large dining table with plenty of room for entertaining. The more room for friends, the merrier.
- C.
  A modern Farmhouse – completely Joanna Gaines-ed from top to bottom, on some land. Bring on the chickens and goats!
- D.
  A turn-key ready house with plenty of cabinets and storage space for you to organize everything.

Quiz Outcomes

1.
Your voice is Classic & Timeless.
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Your brand voice should reflect this timelessness. When creating your branding (from your name to logo to colors) you should be aiming for pieces that will stand the test of time. You’re the kind of person who appreciates things that are high quality and simple. You are selective in the trends that you follow, often preferring a more timeless approach.Your closet is composed of classic pieces from stores like J.Crew and Madewell. Think white button-downs, black trousers, feminine dresses, penny loafers, smoking slippers and more. If it's in your closet, it is immune to trends.Your copy shouldn’t embrace trendy words and phrases, but instead should be composed with classic vocabulary and tone. You should honor the oxford comma (because what is more classic than that?) and favor more traditional spellings and sentence structure.
2.
Your voice is Bubbly & Fun!
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Your brand voice should be as outgoing and fun as you are. You’re the kind of person who loves to have a good time. You’re social and love to live connected to others. You prioritize time with your people over almost everything else and are always there when your people need you.Your closet is a mix of classic pieces and trendy pieces, ideal for fun dinners and events with friends. From fund dresses to cute tops you pair with denim jeans, you can quickly throw together an outfit in minutes. But even more than that, you likely have plenty of accessories from scarves, to jewelry, to handbags. Your copy should be relatable and take a “besties” tone where your dream client instantly feels like you are friends. You should embrace a balance between classic vocabulary and vocabulary trends. Your branding should be modern, colorful, and fun, just like you are. Feel completely comfortable embracing an eclectic look. You can totally bend the rules!
3.
Your voice is Casual and down-to-earth.
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Ah, A girl after my own heart! You are down-to-earth like a pair of well-worn denim or a pair of Birks, and love to keep it simple, classic, and comfy. You value spending time with your people, often being called a homebody. You enjoy spending time creating (whether writing, completing a DIY project, or maybe even coding) and can often be found reading.Your brand voice should be laid-back and casual, just like you!Your closet is made up of well-loved denim, solid tees in muted colors, and loose fitting tops. You are more likely to invest in a cute pair of (comfortable) shoes than a trendy top or dress and you tend to keep your jewelry to a minimal.Your copy should be relatable and friendly, immediately making your potential client feel completely comfortable with you. You need to find a friendly tone that embraces classic vocabulary but is also modern and light
4.
Your voice is Productive & Analytical.
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You are a wealth of information so your brand voice should be relatable but informative (but not so informative you overwhelm). Girl, I see you. You get. things. done. You love a plan and creating measurable goals. You’re always working towards something and get bored easily if you don’t have something to do.Your closet is full of classic staples (maybe you’re even a fan of the capsule wardrobe). You like to be well dressed but prefer not to spend a lot of time worrying about what you’ll wear; you have way too much else to do!You want to teach your potential clients what they need and how you can help them.

What is your ideal brand voice?

Knowing will help you create great content that stands out AND converts

Quiz Questions

Quiz Outcomes