Your brand voice should reflect this timelessness. When creating your branding (from your name to logo to colors) you should be aiming for pieces that will stand the test of time. You’re the kind of person who appreciates things that are high quality and simple. You are selective in the trends that you follow, often preferring a more timeless approach.Your closet is composed of classic pieces from stores like J.Crew and Madewell. Think white button-downs, black trousers, feminine dresses, penny loafers, smoking slippers and more. If it's in your closet, it is immune to trends.Your copy shouldn’t embrace trendy words and phrases, but instead should be composed with classic vocabulary and tone. You should honor the oxford comma (because what is more classic than that?) and favor more traditional spellings and sentence structure.
Your brand voice should be as outgoing and fun as you are. You’re the kind of person who loves to have a good time. You’re social and love to live connected to others. You prioritize time with your people over almost everything else and are always there when your people need you.Your closet is a mix of classic pieces and trendy pieces, ideal for fun dinners and events with friends. From fund dresses to cute tops you pair with denim jeans, you can quickly throw together an outfit in minutes. But even more than that, you likely have plenty of accessories from scarves, to jewelry, to handbags. Your copy should be relatable and take a “besties” tone where your dream client instantly feels like you are friends. You should embrace a balance between classic vocabulary and vocabulary trends. Your branding should be modern, colorful, and fun, just like you are. Feel completely comfortable embracing an eclectic look. You can totally bend the rules!
Ah, A girl after my own heart! You are down-to-earth like a pair of well-worn denim or a pair of Birks, and love to keep it simple, classic, and comfy. You value spending time with your people, often being called a homebody. You enjoy spending time creating (whether writing, completing a DIY project, or maybe even coding) and can often be found reading.Your brand voice should be laid-back and casual, just like you!Your closet is made up of well-loved denim, solid tees in muted colors, and loose fitting tops. You are more likely to invest in a cute pair of (comfortable) shoes than a trendy top or dress and you tend to keep your jewelry to a minimal.Your copy should be relatable and friendly, immediately making your potential client feel completely comfortable with you. You need to find a friendly tone that embraces classic vocabulary but is also modern and light
You are a wealth of information so your brand voice should be relatable but informative (but not so informative you overwhelm). Girl, I see you. You get. things. done. You love a plan and creating measurable goals. You’re always working towards something and get bored easily if you don’t have something to do.Your closet is full of classic staples (maybe you’re even a fan of the capsule wardrobe). You like to be well dressed but prefer not to spend a lot of time worrying about what you’ll wear; you have way too much else to do!You want to teach your potential clients what they need and how you can help them.