4.
THE LOYAL BESTIE
You are everyone’s best friend. You go to every baby shower, every birthday party, any and all events where it’s about showing appreciation for your friends. You are all about providing helpful experiences for your audience and your brand is all about helping others, which in turn lifts you up. You are friendly, relatable and the girl next door who just happens to have 200k followers on Instagram (all your best friends, of course). You’re living proof that working hard and being nice to people pays off in real ways.You’re humble but have big goals for yourself and for those around you. Don’t mistake your friendly smile for weakness! You’re diligent in making your dreams come true. You see the nitty-gritty details that need to get done and you’re not afraid to put in the hours to accomplish those tasks. Sometimes you would rather be checking things off your to-do list than be in the spotlight. Brand voice: Approachable, competent, friendlyYour audience feels: taken care of, secure, understoodInstagram tips: Don’t be afraid to sprinkle in parts of your personal life. Let your social media besties see your real life! Use inclusive language like “we”, “us” and keep it professional yet friendly. Brand words: Reliable, competent, honest, grounded, authentic, trustworthy, security, service, warm, thoughtful, considerate, optimistic, generous, friendly, humble, practical