Where do I even begin with email marketing?

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Quiz Questions

1.
What best describes your current email marketing situation?
- A.
  I am brand new
- B.
  I have the basics setup but am not very consistent with emailing
- C.
  I have a lot of things setup but it just feels like a hot mess
- D.
  I'm nailing it and just want to know how to get even better
2.
How often are you emailing your list?
- A.
  It's been awhile / Never
- B.
  Very sporadically
- C.
  At least monthly
- D.
  Fortnightly
- E.
  Weekly or More
3.
What do you have setup (and happy with)?
- A.
  The bare basics - a list, a sign up form and a welcome email
- B.
  All the above plus a lead magnet and some basic automations
- C.
  A lot of stuff!
- D.
  None of the above
4.
What is your biggest priority right now?
- A.
  More subscribers & leads
- B.
  Higher conversions
- C.
  Ideas on what to send
- D.
  Understanding my Software
- E.
  I have no idea where to begin...
5.
What type of business do you have?
- A.
  Ecommerce
- B.
  Service-based
- C.
  Digital Creator (Course, Membership, Program, etc)

Quiz Outcomes

1.
Level 1 - Email Essentials
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It's true - there is A LOT you can do with email marketing - but you don't need to do everything at once.Your first step is to...Get your email marketing system setup and invite your first (or next) subscribers to join by letting them know all the benefits of being on your list. This doesn't need to be fancy, just tell them all the good, helpful and inspiring things you will send.Learn how to do this in Simple SignupsThen...It's all about getting in the habit of emailing your list on a regular basis - at a minimum monthly including opportunities for your subscribers to buy from you.Learn what you can send in WTF Can I send to my listFinally...You want to make sure you can get those sales using simple and non-sleazy sales tactics.Get these ideas and strategies in Everyday Email SalesOR if you want to bundle together the best for your business type and save grab:Exemplary Ecommerce Email Marketing BundleStupendous Services Email Marketing BundleColossal Digital Creators Email Marketing Bundle
2.
Un-ghosting time
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Hmmmm... it's been a while between email marketing drinks has it?No need to beat yourself up - it happens! Let's get you back on the (email marketing) horse againYour first step is to...Re-engage your email list using my proven 4 step process.Learn how in List RevivalThen you will...Keep up the engagement by regularly creating emails you subscribers want to open, click and reply too.The secrets are inside Engaging EmailsAnd, of course, you want to make sure you are selling as well! But in a feel-good way.Learn the simple tactics you can add in Everyday Email SalesOR grab all the above and more in the Whopping What to Send Bundle
3.
Level 2 - Email Excitement
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YAY! You have the absolute essentials setup, no now its time to start having a little fun and layering in the next most important elements that will help you grow your list and increase your sales.Your first step is to...Start building your list at a faster rate by using an opt in incentive (aka lead magnet). This is a free download like a pdf checklist. You'll also create a lead page (aka sign up page) to get those sign ups.Learn how in Lead Magnet MagicThen you will...Layer in your automations! First, you'll create a full welcome series to connect with your new subscriber and take them on a journey to get to know you better and how you can help them.Choose:Welcome Series Builder - Ecommerce EditionWelcome Series Builder - Services & Digital Programs EditionPlus you'll...Add in some extra "quick win" sales automations such as abandoned cart, browse abandonment and post-purchase AND run some promotionsChoose:Ecommerce AutomationsServices AutomationsOR if you want to bundle together the best for your business type and save grab:Exemplary Ecommerce Email Marketing BundleStupendous Services Email Marketing BundleColossal Digital Creators Email Marketing Bundle
4.
List Explosion
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You're getting the conversions - but you just can't seem to get as many leads as you'd like?Let's sort that out for you.There could be 3 things going onThing 1: You just have a generic newsletter sign up formSorry, no one wants to sign up to just another "newsletter". This tells me nothing about what benefit I have from being on your list. Instead, let me join your club or become a member of something amazing which gives me access to brilliant content.If this is you start with Simple SignupsThing 2: You don't have a lead magnet OR it's not irresistible enoughOnce you have the basics setup above, it's about giving an incentive for someone to give you their email address. Typically you would start with a pdf download or email only course as these are the easiest to deliver.The key? Make sure it is specific and different.If this is you start with Lead Magnet MagicThing 3: Your list growth efforts just don't seem enough and you want to take it next levelThis is where the real fun and experimentation can begin! You can drive more traffic to your existing lead magnet using ads, you can add more lead magnets for different offers or you can add time bound opt ins such as webinars, challenges or giveaways.You want List Building BoostOR grab all the above and more in the Legendary List Building Bundle
5.
More sales please! (Ecommerce Edition)
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I LOVE helping ecommerce businesses increase sales - because this is where automation can really shine.Plus it's normally a simple sell which means sometimes all it takes are a few tweaks.If you aren't selling much at all...Start with Everyday Email SalesYour focus is making sure you letting people know about your products often enough! Use some simple, feel good sales strategies in your regular emails.Or if you want to learn ecommerce specific strategies and how to run a promotion.Get the Ecommerce Sales PackThe key is to sell often but to sell smart using conversion strategies.Or if you want more sales while you sleep using automationAbandoned Carts, Browse Abandonment, Replenishment Reminders and Win-backs > There are a tonne of opportunities for you to get more sales. Plus show up & serve your customers better with brilliant thank you sequences.You want Ecommerce Ecommerce AutomationsOR grab all the above and more in the Exemplary Ecommerce Email Marketing Bundle
6.
More sales please! (Services Edition)
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Service based businesses are quite unique when it comes to marketing. Unlike ecommerce, you aren't just asking for the sale. You are also asking for someone's time and, often, asking for someone to make a change.This means often there is more nurturing required.Which lucky for you email marketing can help fulfil that role nicely.If you aren't selling much at all...Start with Everyday Email SalesYour focus is making sure you are inviting people to work with you. This is the best way to serve them after all, but often you miss it. Instead, use some feel good sales strategies in your regular emails.Or if you want to learn services specific strategies, how to run a promotion and how your CRM can be tied inGet the Services Sales PackEmail marketing and the sales process go hand in hand - simply connecting up your email software to your calendar booking software or your CRM means you can not only talk to different leads and clients in different ways but also streamline your sales process.Or if you want more sales while you sleep using automationYou want Services AutomationsTake your CRM processes to the next level using automation.OR grab all the above and more in the Stupendous Services Email Marketing Bundle
7.
More sales please! (Digital Creators Edition)
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Digital Creators have leverage and scale working for them! This means you want a decent list size but you'll also be using some advanced, automated sales strategies.However, this doesn't mean you can lose touch with your ideal customers. As there is less face to face interaction, you need to ensure your words really connect.If you aren't selling much at all...Start with Everyday Email SalesYour focus is making sure you are inviting people to work with you. This is the best way to serve them after all, but often you miss it. Instead, use some feel good sales strategies in your regular emails.Or if you want to learn how to launch using email and get copies of all my sales emails including onboardingGet the Email Launch KitYou can launch with or without a "launch event". While this course teaches both, I recommend starting with just some great emails - the key here is to be sending more emails than you think you'll need. And to start well before the doors open - this ensures they are ready to buy, are well informed and making a smart, not pressured, decision.Or if you want more sales while you sleep using automationYou want Starter Sales FunnelsOnce you've proven your offer sells during a launch, you can simplify your sales by adding a simple sales funnel. While these can be super fancy, you can start basic.OR grab all the above and more in the Colossal Digital Creators Email Marketing Bundle
8.
Unsure / Everything Feels like a Mess
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You have the basics setup but everything feels, well, hard.This is not uncommon! Especially if you have been building your email marketing system over a few years.Over time you just find that you forget what goes with what.Or you just don't even know where to begin.Or you know your systems could be better but it's tough.If this is you I recommend beginning with a review of your numbers...Look at how many subscribers you have, what conversion rates you are getting and how they are engaging.Your numbers should tell your focus.Also look at your most essential business processes.What happens when someone first signs up? Where do you want them to go next?AndIs your email marketing software integrated well with your sales strategy? Do you know who is a client/customer and who is not?AndDo you have a number of unique scenarios you would love automated?Map it all out on a piece of paper, spreadsheet or using post it notes. In an ideal world, what would it look like?If this is you, I would recommend joining Email Experience Membership.Inside you'll find key lessons on looking at your numbers and what they mean.Then you'll get access to my full 5 Email Experiences Framework to show you how all the email marketing bits & pieces should fit together.
9.
An abundance of ideas
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Stuck for email ideas? Don't be!! There is so much you can be sending.The key here is to think beyond what you are selling and WHO your customers & clients are. Then asking, what do they want to know about?There are 3 layers to creating amazing emailsLayer 1: Creating consistent contentThis is about having an abundance of email ideas at your fingertips ready to go! Make sure to have a brainstorming session and write while you are inspired.Pro tip: Think of themes and place them at logical times on your calendar.For a tonne of ideas check out WTF can I send my listLayer 2: Building EngagementOnce you are in the habit of sending emails, we can get even better by increasing engagement (aka opens, clicks and replies).In every email, ask the question "what do I want my subscriber to do?" - then make it super obvious. And make sure they are always doing something.Ask questions, give easy links to click and have some fun!Learn some easy strategies in Engaging EmailsLayer 3: AutomationHow about instead of relying solely on you scheduling an email every week you can automate things? Think things like welcome sequences, retargeting automations and customer service. All emails you can send that serve a massive purpose.Check out:Ecommerce AutomationsServices AutomationsOr grab all the above and more in the Whopping What to Send Bundle
10.
Confusing Software
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With great power comes great responsibility. But also confusion.Email Marketing offers you a lot of possibilities but it can be a huge challenge to get it all setup working for you.My biggest tip? Get it all out on paper first.What "experience" would you like your subscriber to go through?Even after they buy...Map it all out using post its, a spreadsheet, whatever.Note which "groups" of subscribers you need to identify to make it happen.And also what other software you may need to integrate to to get that information.This is the start and once you have that, you can start to put it in your software.Most have great automations capabilities and can do it - you just need to know the right questions to ask.If you want help with one of the below software, I have great courses to help you out:MailerLiteActiveCampaign(Klaviyo and ConvertKit coming soon)