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Content Marketing is your strength!
Congrats, friend! By completing this quiz, youâve pinpointed one of your greatest marketing strengths. Your unique swirl of creativity and common sense makes you a clear pick for content marketing. So what does content marketing entail?As a content marketer, youâll be responsible for creating and distributing valuable, relevant, and consistent content for a businessâs target audience â no spammy, pushy sales tactics necessary.By crafting and strategizing content that offers a solution to your customersâ and clientsâ problems, youâll help increase sales, cut costs, and build brand loyalty. Yep, you heard right â youâre an asset to any team!âWe need to stop interrupting what people are interested in and be what people are interested in.â â Craig DavisThree Tips to Get the Most Out of Your Marketing Campaign...1. Know Your Target MarketKnowing your target market is 100% critical to crafting a high-converting campaign and establishing yourself as an authority in your field. To get started, figure out their demographic. Are you marketing to Instagram obsessed millennials or TikToking Gen Zs? Answering this Q will help you decide where to post your content to win over your dream audience.Next, get clear on what problems your products or services solve and what your target market stands to gain by choosing you instead of your competitors. If your business could solve just one problem for your customers or clients, what would it be?2. Get VisualWhat makes your business stand out from the sea of online advertisements? Maybe itâs an expertly designed color palette or a logo đ¨đ Whatever it may be, make sure to reference your businessâs look in all your content. This will make it instantly recognizable to people scrolling through Facebook or Instagram. That being said, donât post the same image over and over as it could come across a bit cold.3. Invest in AdvertisingOnce youâve got a clear picture of where your target market hangs out online, set aside a portion of your budget to advertising. Remember that not all platforms are created equal. Just because one of your competitors had sell-out results using Facebook ads doesnât mean youâre guaranteed the same.For newer business, aim towards social media and steer clear of Google Adwords, which works best when thereâs a preexisting demand for your products or services.Who am I to Fill You in on All Things Digital Marketing? Let Me Introduce Myself...Hey friend, Iâm Alex Ritz, co-founder of Oak Street Associates đ A little bit about me? Iâm an online growth expert based in Nashville, Tennessee. When Iâm not lounging around the live music venues around Nashville, Iâm helping businesses generate qualified leads and build their brand presences.On top of that, I use my know-how to teach other aspiring business owners and executives looking to drive growth to do the same. Yep, you heard right. We offer an array of services tailored to the unique needs of your business along with interactive consulting and educational series geared towards those looking to grow their bottom line. So whether you want someone to do it for you, need more bandwidth as an extension of your teams in place now, or want to learn how to do it yourself, we're here to help đBonus Resources to Help You Convert Like Crazy? Look No Further đ1. Check out this post on my blog You're a Wizard, Harry! We breakdown the magic behind becoming a marketing wizard and how to use effective content and the how and why of using it to boost your brandâs visibility! Get ready for a wave of new leads.2. Follow us on social media for modern day best practices. Oak Street is a one stop shop for many of our clients. We post weekly updates for best practices and resources to help SME's grow their business within their respective industries. We invite you to join the conversations via social media channels and have an endless supply of valuable information at your fingertips. 3. Get access to our masterclass educational series. Itâs perfect for anyone just heading out into the wild world of business and looking to boost internal operational efficiencies and keep up with modern day best practices to grow your bottom line. Click the link above or button below and let us know you're interested in learning more about our educational series and we will be in touch soon. Oh, and donât forget to bring your burning Qs!