Discover Your Ideal Talent Marketing Role!

Quiz Questions

• 1.
  We've all travelled to a 3-day employer branding conference and the first seminar day is over. What do you want to do next?

  • A.
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    Release the Beyoncé in you out right now! What's the best karaoke bar in town?!
  • B.
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    How about a lovely dinner with a few drinks and chats, and then good night?
  • C.
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    You are likely to be so knackered you just order room service and go to bed early.
• 2.
   What's your employer branding status?

  • A.
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    I dream about working in employer branding, but I haven’t been able to start yet.
  • B.
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    I’ve done some employer branding campaigns and I plan to develop my skills to become an employer branding specialist. 
  • C.
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    I’m ready to take on more employer branding responsibilities and work with the bigger picture.
  • D.
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    My goal is to become an employer brand strategist and deliver measurable value for the company I work for. Maybe even become a consulting freelancer!
  • E.
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    I already work as a consulting freelancer. I dream about bigger projects and a proper income!
• 3.
  When you have spare time in your hands at work how do you spend it?

  • A.
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    Definitely writing a new blog post.
  • B.
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    Planning our employer brand identity.
  • C.
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    Probably deep diving into our  analytics!
  • D.
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    Updating our content marketing calendar.
  • E.
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    Creating social media content.
  • F.
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    Chatting with others on social media.
• 4.
  What would you rather do for work?

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  • A.
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    Marketing tech, like A/B testing, SEO, drip campaigns, data analytics. I’m a bit of a geek.
  • B.
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     Anything that involves interacting with others.
  • C.
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    I would write, edit, proofread and write some more, all day long!
  • D.
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    I love ideation sessions and brainstorming! I’m pretty good at coming up with ideas in general.
  • E.
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    I love managing the bigger picture, delegating tasks and making sure the job gets done. But prefer to do it in a more creative environment. 
  • F.
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    Give me a creative task and I'll jump on it!
• 5.
  Which of these quotes resonate with you the most?

  • A.
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    “Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.” – Jeremy Goldman
  • B.
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    "Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin
  • C.
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    “If a young man tells his date how handsome – that’s advertising. If the young man tells his date she’s intelligent and looks lovely, he’s saying the right things and that’s marketing. If someone else tells the young woman how handsome, her date is – that’s PR.” – S. H. Simmons
  • D.
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    “Google only loves you when everyone else loves you first.” – Wendy Piersall
  • E.
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    “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
  • F.
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    “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley 
• 6.
  In an ideal world, someone would hand me…

  • A.
    A list of ideas on how to create employer branding content.
  • B.
    Practical, basic examples and instructions how to solve talent acquisition challenges with employer branding. I don’t want anything heavy.
  • C.
    A step-by-step method to follow. I really want to go from the constant ad hoc and chaos into a more systematic way to get results.
  • D.
    All of it! Guidance, templates, checklists, examples, strategies!
  • E.
    I’d actually love a personal employer branding coach to mentor me individually forward in my career.

Quiz Outcomes

• 1.
  You’re a… Talent Communication & PR specialist!

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  Could you see yourself as an/... internal communication managercandidate communication specialistemployer brand reporteremployer brand journalisttalent publicisttalent public relations officeror generally the communication force behind your employer branding and other talent marketing?Well, it looks to me that these could be your direction whether you know it yet or not!Communication skills are at the very heart of modern talent marketing and employer branding. Influencing talent audiences requires clear messaging to win attention. You also need communication that nurtures, inspires, informs and even educates to onboard and keep your target talent audiences on the Candidate Journey with your company until they are ready to start talking jobs and careers with you guys."PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn TorossianI bet you want to know more!
• 2.
  You’re A… Digital Talent Marketing Manager

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  If online was the ocean and all the marketing tech and apps were boats and ships, you'd be the captain of this Ocean Race!Am I right, when I say that you are a pretty tech-savvy person? You probably are already into, at least on some level, things like search engine optimization, A/B testing, SEM and delivering ROI based on your marketing KPI’s?The thing is, you love to measure results and analyze data to understand how all your chosen parameters behave and what metrics impact what results. And that's why modern talent marketing and employer branding love you back.“The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”. – Kim WalshI bet you want to know more!
• 3.
  You’re An… Employer/Talent Brand Manager

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  Ok, so you love employer branding, but you don't necessarily consider yourself as the creative brain behind branding. Not to worry. There is a role that calls out for a person who can become a super-strong employer brand advocate and take charge and manage all the employer brand perceptions, the tone of voice and the big picture.This role is usually a more senior role. You need to have the experience of understanding the problems and challenges to which a strong employer brand can be the solution.“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.” – Geoffrey ZakarianDo you want to know more?
• 4.
  You’re A… Talent Community & Social Media Manager

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  Do you find yourself regularly starting and pursuing conversations on social media? Talent Community & Social Media Managers work with social media. You are literally the voice, the moderator, the tone and the experience your talent audiences and followers (your talent community) get when interacting with you on social media. Most employer branding and other talent marketing are very one-way. Yet we know social media is, well, made for being social with others. Your job is to make your talent marketing and employer branding social.“Social media is a community effort. Everyone is an asset." — Susan CooperAre you ready to learn more?
• 5.
  You are a... Employer Brand Content Marketing Manager

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  Employer Brand Content Marketing Manager manages the employer brand content ideation, production and distribution.All of your employer brand content needs to be coherent to your brand messages, tone of voice and visual representation.In modern employer branding, content marketing makes a central activity to growing awareness, building affinity and converting ideal talents into the Candidate Journey with your company.“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David BeebeCurious to learn more?
• 6.
  You are A... Creative Employer Brand Content Producer

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  Be honest, you probably see yourself as a bit of an artist, don't you? This role makes an ideal starting point for your talent marketing career as oftentimes, you can also start in this role as a side hustle.Creative Employer Brand Content Producers create employer brand content such as videos, podcasts, photography, illustrations and design websites and landing pages, eBooks, PDF's, infographics and so on.The content they create is used in landing pages, recruitment marketing campaigns and in employer brand content marketing."Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe... Find your niche, and then go even more niche." -Joe PulizziAre you ready to find out more?