Will your health business be successful?

Quiz Questions

• 1.
  Do you have a specialist niche? 

  • A.
    I have an idea of one but I need to develop my idea a bit more
  • B.
    Yes, and I can tell you everything you need to know about my specialist area
  • C.
    No, I'm a generalist. I don't want to niche down as I'm scared I'll lose my skills
• 2.
  Do you know who your ideal customer is?

  • A.
    No idea, yet...!
  • B.
    I have an idea but I can't get them to buy from me
  • C.
    Yes, I know them inside out and I have a steady stream of ideal customers
• 3.
  Do you have a marketing strategy?

  • A.
    What's a marketing strategy?
  • B.
    I do some marketing on social media and on my website but there's no real strategy behind it
  • C.
    Yes I have a detailed plan that I follow each day, week and month
• 4.
  Do you have a profitable sales funnel?

  • A.
    A what?
  • B.
    I have a sales funnel set up but it's not profitable
  • C.
    Yes, and I make money!
• 5.
  Do you have a social media audience?

  • A.
    I have a few hundred (or fewer) followers and hardly get comments or likes on my posts
  • B.
    Yes I have a few thousand followers, and I get a few comments and shares but I think they're mainly from other nutrition professionals or friends and family rather than people who want to buy from me
  • C.
    Yes, I have a thriving and engaged audience online and so many comments and DM's I don't have the capacity to answer them all
• 6.
  Do you publish new content such as blogs/podcasts/video's etc at least fortnightly?

  • A.
    No, not at all
  • B.
    I do sporadically but it's not a regular pattern
  • C.
    Yes, I produce something new for my audience every fortnight or more often
• 7.
  What scares the bejeebers out of you most when it comes to starting/running your business?

  • A.
    Failing and having to go back to paid employment
  • B.
    Not knowing what I need to do to have a successful business
  • C.
    Being so overwhelmed with everything I need to do
• 8.
  Do you rely on consultants or other people for your referrals?

  • A.
    Yes, I don't get referrals from anywhere else
  • B.
    No, I have lots of self-referring clients
  • C.
    I don't have a business yet so don't get referrals
• 9.
  Are you happy with your audience's response to your blogs, podcasts, social media content?

  • A.
    I don't do much of this yet
  • B.
    Yes, but it doesn't lead to as many sales as I think it should
  • C.
    Yes and I'm nailing it as a thought leader!
• 10.
  Do you have a lead magnet?

  • A.
    What's a lead magnet?
  • B.
    Yes and I get a few new leads every day
  • C.
    Yes, I get a steady stream of leads and I nurture them via email marketing
• 11.
  Do you have something to sell other than 1:1 consultations?

  • A.
    No and I don't really want to
  • B.
    I'd love a group programme, a course or membership
  • C.
    Yes I have a group programme/course/ membership but I'm not getting the sales I'd like
  • D.
    Yes, I have a group programme/ course/membership and I make good money - hurrah!
• 12.
  About my business, I feel...

  • A.
    Overwhelmed, I don't really know where to start or what to do next
  • B.
    In control, I keep on top of my to do list
  • C.
    Relaxed, I have systems & processes and my business is nearly all automated
• 13.
  Do you have a business plan?

  • A.
    No, I know I need one but not sure where to start
  • B.
    No, to be honest, I'm winging it!
  • C.
    Yes, I set SMART goals and take great delight in achieving them

Quiz Outcomes

• 1.
  You’re right at the start of your business journey

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  You're right at the beginning of your business journey, you have big dreams about being your own boss, you love the idea of working for yourself, waving bye-bye to the 9-5 and all the red tape that comes from being an employee. But you’re not really sure where to start, what to do first. How should you manage your time? Where should you put your focus? How are you meant to create a strategy for all this success you were dreaming of? There are some business basics that you need to implement before anything else so that you can start to make some money, attract clients and begin to grow a profitable business. I’ve had three businesses, all ‘side hustles’ while I worked in the NHS, and the first two failed because I knew nothing about the business side of being a dietitian. Now, however, I’ve just walked away from a 22-year long career in the NHS and a job as an 8b Consultant Dietitian.And all because I’ve invested the last 3 years in business coaching, masterminds, and spent thousands on courses and experimenting to find out what works in our industry…. ...and what doesn’t! Mistakes happen, and in business they can be costly, setting you back years. This time around I’ve been able to quit the 9-5 and double my NHS salary. And my only wish is that I’d learned all of it right at the start. Next Steps:Looking at your quiz answers, here are a few pointers of what you need to work on first to get moving forward:1. Find out who your ideal client is, what they need help with and how you can help them.2. Grow an online audience including your email list and your website, not just your social media following.3. Learn how to position yourself as the 'go-to' dietitian so that clients choose to work with you instead of the next dietitian.4. Learn how to package up your services and launch them effectively so that you have clients queuing up to buy them.***Do you follow me on Instagram? I give out weekly business tips and advice and I'd love to have you follow me.
• 2.
  You're almost there... but not quite.

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  You’ve got a great business model and it's bringing in the cash but looking at your quiz answers, you might have some important components missing to avoid the feast and famine cycle and enjoy recurring revenue. When I moved from 1 to 1 patient consultations to teaching groups and courses, I made the same mistakes I see all the time these days, like creating the course I thought my clients would want and trying to sell it before I’d built a big enough audience to sell to.And selling....ugh, it felt so sleazy! And so I invested thousands of pounds working with some of the top names in business coaching to learn what to do, and you know what...? I found that actually not all of what they taught was relevant for my audience. After all, as dietitians, our clients can get what we offer free of charge on the NHS if they are willing to wait long enough. And so I had to experiment. To test things, to fail, to try again till I found what does work.Imagine the time I could have saved if I'd know this from the start. Imagine the money I could have made, the school runs I could have done. The freedom I could have had earlier! Next Steps:Looking at your quiz answers, here are a few pointers of what you need to master to get moving forward:1. Systematise your workflow so that you can work smarter, not harder.2. Nail down your marketing strategy so that you have a recurring stream of steady customers.3. Amplify your audience so that you are seen by more people. Having a mentor can accelerate your success and I spent most of 2020 working with one who supported me through my business experiments which really helped me uplevel my game and find out what works (and what doesn't). My business is now making 6 figures, I have regular recurring revenue every month and I’ve quit my 8b NHS Consultant job. And I know that you can have the same too. ***Do you follow me on Instagram? I give out weekly business tips and advice and I'd love to have you follow me.
• 3.
  You're rocking your space!

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  Congratulations, you have a profitable business and are ready to scale! You've got money coming in on a regular basis with predictability. You have a growing audience and you draw in new clients with ease. You perhaps could do with some help in getting them to stay longer or become repeat customers. Retaining your clients and getting them to be advocates for your business is the dream as they will market your services for you, simply by word of mouth. Scaling up involves positioning yourself as a thought leader. It’s about putting yourself out there, putting your stake in the ground, and declaring what you stand for, what you believe in. It's about magnetising people to you and repelling those who are not your ideal customer, it’s about polarising and it’s about being OK with that. And with it, you become the go-to expert and attract a whole lot more money. At this stage your passive and semi passive income streams run by automation. There’s little you have to do on a day to day basis to run your business because your systems and processes are set up and working away in the background while you sleep. This is where I’m at in my business now. I’m optimising my funnels, I’m working on my position as a thought leader and I’m not afraid to put myself out there. My first book was published in March 2021 (actually it was my 3rd but the other two were ghostwritten!) and I have speaking events lined up that brands and businesses are sponsoring so that I get paid for the privilege of talking about my own stuff! Next Steps:Looking at your quiz answers, I can see you already have a great business model, and now it’s time to raise your game. Here's what you might want to do next:1. If you don't already, scale your income by offering a one to many programme alongside your one to one consultations. Good examples of this are group coaching, online courses and memberships.2. Take a look at your funnels, what are your email open rates and click-through rates? Could you tweak any parts of your funnels so that you convert more people into paying customers? What can you do to get in front of new people?3. Think about PR for your business and personal brand. What can you do to raise your profile, to stand out from the crowd? What makes you different? What do you stand for that makes you a thought leader?Do you follow me on Instagram? I'd love to connect, sounds like we're in similar places.