It’s time to...Expand Your Circle!
If there was a yearbook committee for business owners, you'd be voted "Most Likely To Succeed". You’re ambitious, driven, and know what you want. You've done the research, stretched your comfort zone, and maybe built up a bit of a following, too. You’re selling, but it’s not enough...and you can’t seem to get past this plateau!Here's where you should focus to break through the barrier: Build your network!More people need to know about your brilliance, okay? Your message is ready for the wider world. Most marketing plans are about content, content, content...and that's great, but unless you're a huge corporation you’ll need more tactics than hitting “publish” to grow a profitable business. Without steady audience growth, your business is like a kid happily sipping on a fountain drink who’s parent doesn't order a refill. Eventually, there’s just ice in the cup! That sweet sugar rush grinds to a halt and a crash is on the horizon. The good news is that if you shift your focus towards expanding your reach, you'll be able to unlock a whole new level of success, community, and recognition.ACTION PLAN: Start a 100 People Project.Go speak to 100 people about the things you help with. If your audience is still new and growing, it’s a good time to engage with lots of people who resemble your ideal client and bring them into the fold. Don’t sell, just talk to them about it. See how they experience what you offer. Be generous, be helpful, and share belly laughs with people. Go out of your way to show how you’ll help them. Follow through, practice courage, resilience, and don't give up until you figure out what works for you. This tactic has fuelled some very successful service based businesses.If you already have a bit of an audience, it’s a good time to do more networking and make some business friends! Use social media to find people with similar-but-adjacent businesses, and who’s content you *actually* enjoy. Start conversations where there’s no direct payoff - you’re not trying to sell them something here. Get to know them, enjoy their company, and maybe it’ll blossom into a mutually beneficial relationship of cross-collaboration and referrals.Psst...The “100 People Project” was coined by my friend, the awesome Shenee, don't give me all the credit :)