What is your business's brand archetype?

Quiz Questions

• 1.
  Your business helps people find...

  • A.
    Creativity, control, or service
  • B.
    Liberation, magical moments, mastery 
  • C.
    Adventure, knowledge, or safety
  • D.
    Intimacy, entertainment, belonging
• 2.
  What would be your business's mantra?

  • A.
    “Where there’s a will, there’s a way.”
  • B.
    “The truth will set you free.”
  • C.
    “Treat others the way you want to be treated.”
  • D.
    “Love makes the world go round.”
• 3.
  Your business attends an annual conference out of town, what is the top priority?

  • A.
    Quietly meeting as many people as possible to grow your network.
  • B.
    Finding new ways to innovate within your business.
  • C.
    Exploring the city to find hidden gems even if it means missing a session or two.
  • D.
    Using any free time to bring a good laugh to those around you.
• 4.
  Your business unexpectedly gets a $1,000,000 from a private foundation to use as you please. What do you do with it?

  • A.
    Immediately saves 10% and strategizes how to scale the business.
  • B.
    Invest it into training your team to become the best they can be.
  • C.
    Find the most deserving charitable organizations and give back.
  • D.
    Uses the entire $1,000,000 to fund a social activist group.
• 5.
  Which character would be your business's mascot?

  • A.
    Image Source

    Mulan
  • B.
    Image Source

    Jack Sparrow 
  • C.
    Image Source

    Goofy
  • D.
    Image Source

    Cinderella
• 6.
  What brand is most similar to your business's personality?

  • A.
    Image Source

    Target
  • B.
    Image Source

    Disney
  • C.
    Image Source

    Etsy
  • D.
    Image Source

    Hallmark
• 7.
  Which well-known person most aligns with your business's values?

  • A.
    Image Source

    Amelia Earhart (Adventurous, curious)
  • B.
    Image Source

    Mr. Rogers (Caring, helpful)
  • C.
    Image Source

    Queen Elizabeth (Independent, powerful)
  • D.
    Image Source

    Oprah Winfrey (Seeks out information, equips others) 
• 8.
  If you could grant your customer one wish in life, what would it be?

  • A.
    Living a life of adventure and independence
  • B.
    Living with a constant sense of community and belonging
  • C.
    Living an imaginative, curious life of ideas that come to life
  • D.
    Living a happy, easy life
• 9.
  In five years, how will your business measure success?

  • A.
    Globally known as one of the top in our industry
  • B.
    Developed the best online course platform with leading experts
  • C.
    Gave $1,000,000 back to local charities
  • D.
    Built something new that’s never existed before
• 10.
  Which of your employees is most likely to win Employee of the Year? The one who...

  • A.
    Finds success in challenging the status quo
  • B.
    Went above and beyond to make a personal connection with a customer.
  • C.
    Mastered a skill that became a new offering
  • D.
    Always made the team have a good time, even through challenging days

Quiz Outcomes

• 1.
  You're A... Determined Ruler!

  Image Source

  You’ve got drive and ambition and you make crushing goals look easy!The Ruler is a dominant personality that desires control above all else. They are confident, responsible and in control of their lives and expect the same from others. Rulers take their reputation very seriously and use it to gain power. They speak with authority and carry a natural sense of intimidation. Their ultimate goal is success and to gain a loyal tribe they can continue to lead.See the full Ruler profile here.Tired with the lack of consistency of your brand? We're here to help! A daring plan starts with a quick conversation.
• 2.
  You're A... Innovative Creator!

  Image Source

  You’ve got big ideas and the creativity to make them happen!The Creator wants to create something new and exceptional that brings value to the world. They want to express themselves and help others do the same. The Creators tend to be non-conformists who desire freedom of expression without paramters or rules while being their worst critic. Their ultimate goal is to find creative control in a world that is otherwise uncontrollable.See the full Creator profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 3.
  You're A...Supportive Caregiver!

  Image Source

  You have a huge heart and the ability to naturally help others!The Caregiver is all about helping those in need. They want everyone around them to feel protected, secure, and cared for in all situations. Caregivers go out of their way to help the greater good as simple kindness and good deeds just doesn’t cut it for them. They aren’t interested in credit, but rather the pure joy that comes from giving. Their ultimate goal is to help others, even before themselves.See the full Caregiver profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 4.
  You're An... Enthusiastic Jester!

  Image Source

  You've got the joy of life and want to make others happy!The Jester is all about having a good time and living in the moment. They see it as their duty to make others happy and bringten their day. Jesters are often optimists as they see the good in every situation and are young at heart. They dread the thought of living a boring life and excel at standing out. Their ultimate goal is to enjoy life and help others do the same.See the full Jester profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 5.
  You're A...Welcoming Everyman!

  Image Source

  You're the best friend everyone wishes they had!The Everyman wants to belong and help others belong above all else. They are very friendly, wholesome, and easy to get along with. The Everyman is known for their hard work ethic and embraces common sense values. They have no desire to stand out in a crowd , trust easily, while fearing rejection. Their ultimate goal is to make everyone feel welcome.See the full Everyman profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 6.
  You're An... Intimate Lover!

  Image Source

  You've got a deep love for people and life!The Lover is an indulgent personality that desires intimacy above all else. They are attractive, lovable, and value relationship with others. Lovers want to feel special and make others feel the same. They get joy from sensory experiences like beautiful art, enticing smells, and indulgent foods. Their ultimate goal is to form a deep connection with those around them.See the full Lover profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 7.
  You're A... Rebellious Outlaw!

  Image Source

  You've got a wild side that makes you question everything around you!The Outlaw wants to change the world no matter the rules they must bend or break to get there. They have a great hatred of regulations and conformity because they want everyone to be free. Outlaws question authority and never apologize for being revolutionary. They want others to be empowered and liberated. Their ultimate goal is to denounce the status quo.See the full Outlaw profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 8.
  You're An... Imaginative Magician!

  Image Source

  You've got a vision that you want to bring to the world!The Magician strives to turn dreams into realities through magical moments. They love bringing people on a journey and helping them transform their lives. Magicians rely heavily on their imagination to find new solutions to some of the world’s greatest problems and are naturally curious, filled with ideas. Their ultimate goal is to create a vision and live by it. See the full Magician profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 9.
  You're A... Masterful Hero!

  Image Source

  You've got the drive to be the best no matter what it takes!The Hero is very internally driven as they want to prove their worth through courage and determination. They work really hard to master their skills and take great pride in helping others do the same. The hero takes challenges head on and wants the world to know of their great abilities. Their ultimate goal is to be as competent as possible in order to leave a strong legacy.See the full Hero profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 10.
  You're A... Simple Innocent!

  Image Source

  You value simplicity and want to bring joy and happiness to the world.The Innocent lives with an optimistic outlook on life. They crave safety but primarily because they want everyone to be happy. The Innocent are honest, simple, and can always be relied on to do the right thing. They don’t hold grudges and believe everything has the right to be who they truly are. Their ultimate goal is to experience fulfillment and eternal happiness.See the full Innocent profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 11.
  You're An... Understanding Sage!

  Image Source

  You've got a knack for learning everything you can until you find the truth!The Sage is the seeker of truth, knowledge, and wisdom. They want to understand the world and share what they learn with others. The Sage are most likely to pass on their wisdom to someone who can change the world, rather than changing the world themselves. Their ultimate goal is to find the truth and express their knowledge with others in deep conversations. See the full Sage profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.
• 12.
  You're A... Free Explorer!

  Image Source

  You've got a need for adventure and bringing new experiences to your life!The Explorer wants to live an inspiring life by pushing themselves past comfort and conformity. They are authentic, curious, and independent. Explorers enjoy the challenge of fining their own path and want to help others do the same so they can experience true freedom. Their ultimate goal is to experience new things and celebrate along the way.See the full Explorer profile here.Tired of the lack of consistency with your brand? We're here to help! A daring plan starts with a quick conversation.