THE BRAND ARCHETYPE QUIZ

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Quiz Questions

1.
What is your brand's primary strength?

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- A.
  
  Being an agent of change - motivating my clients to be the best version of themselves, break free from the conventional norms and forge their own path.
- B.
  
  Creating a welcoming community for my clients to unite and support one another - a place where they feel appreciated, loved and beautiful while building meaningful relationships.
- C.
  
  Helping my clients better understand the world and have knowledge and facts to back it up.
- D.
  
  Providing comfort and service to my clients while creating structure and stability for them to grow.
- E.
  
  Being open-minded, ready for new experiences to grow and encouraging my clients to stay true to themselves.
- F.
  
  Creating transformational experiences that defy the odds.
- G.
  
  Helping my customers to express their imagination using creative thinking to solve a problem or a need.
- H.
  
  Always doing the right thing, creating a space for my clients to have an outlet from an imperfect world.
- I.
  
  Giving my clients an expert experience that is prestigious, sophisticated and of the highest quality.
- J.
  
  Turning challenging situations into something fun & laughable, and being able to embrace spontaneity.
2.
What term feels most aligned with your brand's mission?

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- A.
  
  Athlete
- B.
  
  Best Friend
- C.
  
  Revolutionary
- D.
  
  Educator
- E.
  
  Stylist
- F.
  
  Visionary
- G.
  
  Influencer
- H.
  
  Playful
- I.
  
  Desirable
- J.
  
  Servant
- K.
  
  Youthful
- L.
  
  Adventurer
3.
What is your, the business owner's, biggest weakness?

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- A.
  
  I tend to be overly philosophical, opinionated and get caught up in the details.
- B.
  
  I tend to lose my or my brand's identity trying to fit in and be like everyone else.
- C.
  
  I tend to cross the line between good and bad and can be viewed as alienating or in a negative way.
- D.
  
  I tend to objectify myself or my brand losing my own identity.
- E.
  
  I tend to come across as too ambitious, arrogant, ruthless or aggressive
- F.
  
  I can be impatient and come across as being disconnected or uninterested.
- G.
  
  I focus on perfecting what I'm working on to an extreme, allowing my frustrations bring me down.
- H.
  
  I tend to come across as naiive or unrealistic and can seem too innocent or nice.
- I.
  
  I have a hard time saying "no" and may enable or allow bad behavior or warrant unwanted behavior from clients.
- J.
  
  I tend to wander aimlessly which can come across as being restless or flaky.
- K.
  
  I tend to joke or make light of situations at inappropriate times which can come across as disrespectful or insensitive.
- L.
  
  I tend to come across as controlling, cold or entitled.
4.
Which character best describes who you want your brand to be like?

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- A.
  
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  Gepetto (Pinocchio): Imaginative and a craftsman
- B.
  
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  Jack Sparro (POTC): Strong willed and quirky
- C.
  
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  Fairy Godmother (Cinderella): Magical & transformational
- D.
  
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  Sherlock Holmes: Smart & questioning
- E.
  
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  Dorothy (Wizard of Oz): Positive & accepting
- F.
  
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  Ariel (TLM): Independent & adventurous
- G.
  
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  Bugs Bunny: A jokester and charismatic
- H.
  
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  Prince Eric (TLM): Refined, ambitious & sophisticated
- I.
  
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  Ronald "Billius" Weasley (HP): friendly & supportive
- J.
  
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  Batman: Courageous, confident & bold
- K.
  
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  Princess Jasmine (Aladdin): passionate & seductive
- L.
  
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  Rubius Hagrid (HP): selfless, empathetic and comforting
5.
What is your brand's top value?

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- A.
  
  Community
- B.
  
  Knowledge
- C.
  
  Generosity
- D.
  
  Excellence
- E.
  
  Discovery
- F.
  
  Boldness
- G.
  
  Determination
- H.
  
  Passion
- I.
  
  Humor
- J.
  
  Artistic
- K.
  
  Kindness
- L.
  
  Powerful
6.
What is your brand's tone of voice? (Or what do you want it to be?)

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- A.
  
  Factual and knowledgeable
- B.
  
  Aspirational and refined
- C.
  
  Expressive and imaginative
- D.
  
  Determined and motivated
- E.
  
  Bold and progressive
- F.
  
  Friendly and supportive
- G.
  
  Warm and welcoming
- H.
  
  Optimistic and trustworthy
- I.
  
  Passionate and excited
- J.
  
  Authentic and adventurous
- K.
  
  Powerful and mysterious
- L.
  
  Playful and enthusiastic
7.
When reading, what content types are you most drawn to?

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- A.
  
  Well-researched articles related to my industry with factual information.
- B.
  
  Articles that defy logic and show a mystical or mysterious side to the topic.
- C.
  
  Inventive ways to recreate something using new techniques or methods.
- D.
  
  Stories or biographies about athletes, military personnel or world changers that defy the odds and overcome challenges.
- E.
  
  Stories about people breaking free from societal norms and paving their own path in life.
- F.
  
  Love stories about pursuing a passion, and/or finding true love and romance.
- G.
  
  Feel good articles about self-love, promoting positive self-esteem, happiness and finding the beauty that surrounds you.
- H.
  
  Articles about how to create a deeper sense of community and belonging for everyone.
- I.
  
  Biographies about powerful CEO's and businesses and how they achieved success and wealth.
- J.
  
  Comics or funny, lighthearted stories that make me laugh.
- K.
  
  Travel & destination guides highlighting new and adventurous places to visit.
- L.
  
  Articles about non-profit organizations, missionaries or people who are making an impact in under-developed or vulnerable communities.
8.
How does (or will) your brand solve your ideal client's pain point or need/want?

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- A.
  
  By helping them to investigate, analyze and solve their problem, need or want with factual information and a better understanding of the world.
- B.
  
  By helping them to care for themselves and feel nurtured and protect them from danger or harm.
- C.
  
  By helping them to find genuine, simple and pure fulfillment.
- D.
  
  By helping them to celebrate their beauty and passion, and feel a deep sense of connection to the people and things around them.
- E.
  
  By encouraging them to feel free and realize the power they have within themselves to step out of their comfort zone and walk their own path in life.
- F.
  
  By helping them to defy the odds or anything that could be a roadblock to making their dreams come true.
- G.
  
  By helping them to be more spontaneous and learn to enjoy normally mundane or boring tasks.
- H.
  
  By designing and creating inventive, unique, vibrant and beautiful products or services for them to enjoy and solve their pain points, needs or wants.
- I.
  
  By helping them to challenge the status quo and feel empowered and unafraid to take risks.
- J.
  
  By helping them to develop solid, hard-working, ethical values.
- K.
  
  By delivering their desired results through discipline and unmatched skills.
- L.
  
  By helping them to feel more empowered, sophisticated, strong, authoritative, confident, and stable.
9.
What is your brand's #1 goal?
- A.
  
  To help others.
- B.
  
  To create happiness and help people feel deeply fulfilled.
- C.
  
  To help people feel appreciated, connected and enjoy intimate relationships.
- D.
  
  To encourage people to be more adventurous.
- E.
  
  To defy the odds and show people that anything is possible.
- F.
  
  To turn challenging situations into something enjoyable.
- G.
  
  To influence others to strive for more: wealth, respect and prosperity.
- H.
  
  To help people express, create and foster their imagination.
- I.
  
  To inspire radical change and challenge the status quo of societal norms and the "establishment."
- J.
  
  To provide practical information an encourage people to think differently and dig deeper for answers to life's biggest questions.
- K.
  
  To help people improve their value and skills.
- L.
  
  Create a sense of belonging and acceptance for everyone.
10.
Which photo best represents your brand?

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- A.
  
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  Answer A
- B.
  
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  Answer B
- C.
  
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  Answer C
- D.
  
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  Answer D
- E.
  
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  Answer E
- F.
  
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  Answer F
- G.
  
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  Answer G
- H.
  
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  Answer H
- I.
  
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  Answer I
- J.
  
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  Answer J
- K.
  
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  Answer K
- L.
  
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  Answer L
11.
What is your biggest fear for your brand?

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- A.
  
  Feeling trapped or empty, not finding the adventure or fulfillment I'm looking for.
- B.
  
  Being unoriginal, not having inspiration or having my work scrutinized.
- C.
  
  Being weak, powerless or seen as boring or a sell out.
- D.
  
  Being lonely, unwanted or unloved.
- E.
  
  Being too unrealistic or perceived as naïve or not fulfilling my promises.
- F.
  
  Being taken advantage of or taken for granted.
- G.
  
  Being wronged, outsmarted or looking uneducated.
- H.
  
  Unintended or negative consequences, harming someone unintentionally.
- I.
  
  Being seen as boring and not fun or exciting to be around.
- J.
  
  Not being influential or respected. Being seen as regular and ordinary, nothing special, rather than sophisticated and an expert.
- K.
  
  Failure. Being weak or incompetent, or showing vulnerability.
- L.
  
  To be left out or eave someone behind unintentionally. To be judged or criticized.
12.
Which phrase feels most like your brand?

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- A.
  
  "Rules are made to be broken."
- B.
  
  "It CAN happen."
- C.
  
  "Do it with passion or not at all."
- D.
  
  "Change the way you think and you'll enjoy every moment of life."
- E.
  
  "Everyday may not be a good day, but there is good in every day."
- F.
  
  "Don't settle for average."
- G.
  
  "Stay curious."
- H.
  
  "And so the adventure begins."
- I.
  
  "If it can be imagined, it can be created."
- J.
  
  "Human. Kind. Be both."
- K.
  
  "Where there's a will, there's a way."
- L.
  
  "All men and women are created equal."
13.
What do you want your brand's personality to be?

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- A.
  
  Optimistic and pure
- B.
  
  Approachable and friendly
- C.
  
  Analytical and wise
- D.
  
  Bold and uninhibited
- E.
  
  Driven and self-disciplined
- F.
  
  Passionate and seductive
- G.
  
  Imaginative and vibrant
- H.
  
  Considerate and generous
- I.
  
  Resourceful and adventurous
- J.
  
  Insightful and mysterious
- K.
  
  Refined and influential
- L.
  
  Playful and captivating
14.
One more time, which of these images resonates most with your brand?

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- A.
  
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  Answer A
- B.
  
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  Answer B
- C.
  
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  Answer C
- D.
  
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  Answer D
- E.
  
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  Answer E
- F.
  
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  Answer F
- G.
  
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  Answer G
- H.
  
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  Answer H
- I.
  
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  Answer I
- J.
  
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  Answer J
- K.
  
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  Answer K
- L.
  
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  Answer L
15.
Almost there... which color palette are you most drawn to?

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- A.
  
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  Answer A
- B.
  
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  Answer B
- C.
  
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  Answer C
- D.
  
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  Answer D
- E.
  
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  Answer E
- F.
  
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  Answer F
- G.
  
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  Answer G
- H.
  
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  Answer H
- I.
  
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  Answer I
- J.
  
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  Answer J
- K.
  
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  Answer K
- L.
  
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  Answer L
16.
Last one... which one of these statements resonates with you the most?

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- A.
  
  "I get high on intelligent conversations."
- B.
  
  "Collect moments, not things."
- C.
  
  "Don't copy, create."
- D.
  
  "Speak boldly. Speak your mind. Never hide your voice."
- E.
  
  "Love is fuel for your soul."
- F.
  
  "Life is simple and simplicity is elegant."
- G.
  
  "You were born with the ability to change someone's life. Don't waste it."
- H.
  
  "I've got the world on a string."
- I.
  
  "Live in the moment."
- J.
  
  "You will never influence the world trying to be like it."
- K.
  
  "Strength doesn't come from what you do, it comes from overcoming the things you thought you couldn't do."
- L.
  
  "You're just like me and I'm just like you."

Quiz Outcomes

1.

The Maverick

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YOU'RE A MAVERICK!The Maverick has a desire for revolution, partly to change the world for the better and partly for the anarchy involved. They have a disdain for rules, regulation and conformity that would remove any freedom of choice. Maverick brands need to prove that they see the world the same way their customers do. Sticking to the status quo and conformity are the enemy and encouraging, facilitating and empowering revolution will make you instant family. Want to learn more about the Maverick?Download the Maverick Brand Archetype Inspiration guide here.
2.

The Hero

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You're a Hero! The Hero's main motivation is to prove their worth through courage and extreme determination. They work hard in order to have their skills and abilities and take pride that their hard work sets them apart from the rest.Hero brands should be inspirational and make their customers feel empowered to succeed and achieve greatness. A Hero wants to rise to greatness and brands that can encourage and challenge them will connect on a deep level.Want to learn more about the Hero?Download the Hero Brand Archetype inspiration guide here.
3.

The Guy/Girl Next Door

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You're a Guy/Girl Next Door! The Guy/Girl Next Door wants to belong. They tend to blend into society as an "everybody" and don't like to stand out in a crowd. They're friendly, unassuming, easy to talk to and never overly loud.Guy/Girl Next Door brands should need to give their customers a sense of belonging. Brands that revolve around everyday activities and making sure everyone is welcome can leverage the message that it's ok to be normal. Want to learn more about the Guy/Girl Next Door?Download the Guy/Girl Next Door Brand Archetype inspiration guide here.
4.

The Sage

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You're a Sage! The Sage is a seeker of truth, knowledge and wisdom. Their drive comes from the desire to not only understand the world, but to share their understanding with others. Sage brands pay homage to their customer's intelligence as they communicate at a higher level vocabulary with layered or philosophical meaning. Sage customers expect factual and well-researched information and facts should be watertight to avoid any challenges.Want to learn more about the Sage?Download the Sage Brand Archetype inspiration guide here.
5.

The Caregiver

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You're a Caregiver! The Caregiver has a selfless personality, driven by the desire to protect and care for others, especially those in need. They are often maternal figures who take others under their wing with a gentle and nurturing spirit.Caregiver brands tend to be both preventative and reactive are usually the first to respond to catastrophic event. Caregiver brands aim to make their customers feel secure, protected and cared for with a warm, thoughtful and motherly approach.Want to learn more about the Caregiver?Download the Caregiver Brand Archetype inspiration guide here.
6.

The Lover

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You're a Lover! The Lover desires to be desired. The experience of intimacy, closeness and sensual pleasure are what the Lover seeks. They are motivated to become physically and emotionally appealing to increase their capacity to attract others.Lover brands make their customers feel attractive and stir their passionate desire for intimacy and connection. Communication, messaging and images should be sensual, seductive and provocative.Want to learn more about the Lover?Download the Lover Brand Archetype inspiration guide here.
7.

The Explorer

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YOU'RE AN EXPLORER!The Explorer has an inner drive to push themselves outside of their comfort zone and the conformity of every day life. They feel most at home in a rugged and adventurous environment and love a good challenge.Explorer brands need to challenge their customers with the confines of modern life, promoting the outdoors, the unknown, the land of the free and the challenge to explore it. Modern society is the enemy and exploring their deepest dreams and desires goes a long way.Want to learn more about the Explorer?Download the Explorer Brand Archetype inspiration guide here.
8.

The Magician

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YOU'RE A MAGICIAN!The Magician strives to make dreams come true through somewhat mystical ways. They have the ability to take people on a journey of transformation through the experience of magical moments.Magician brands should provide a product or service that takes their customer on a transformational journey: think lost to found, insecure to confident, worn out to refreshed. Want to learn more about the Magician?Download the Magician Brand Archetype inspiration guide here.
9.

The Creator

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YOU'RE A CREATOR!The Creator has a deep desire to create something innovative and beautiful that wasn't there before. They believe that if you can imagine it, it can be created, but are often stifled by their own desire for perfection.Creator brands should leverage their audience's imagination and desire to create and innovate by providing the means and tools express themselves.Want to learn more about the Creator?Download the Creator Brand Archetype inspiration guide here.
10.

The Innocent

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YOU'RE AN INNOCENT!The Innocent is a positive and sweet personality with an optimistic outlook on life. They crave safety, stability and ultimately want everyone to be happy and peaceful. Innocent brands earn their customer's trust with simplicity, honesty and most importantly, positive communication. Any negative or harmful communication would be a turn off. Want to learn more about the Innocent?Download the Innocent Brand Archetype inspiration guide here.
11.

The Royal

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YOU'RE A ROYAL!Royals are sophisticated, powerful, influential and dominant. They desire control above all else and have the personality to command attention. They tend to be authoritative and carry a sense of intimidation.Royal brands must reaffirm their client's sense of power, control and respect and allow them to feel a sense of superiority. Royal brands provide their clients with a sense of exclusivity and success that the masses can't be a part of.Want to learn more about the Royal?Download the Royal Brand Archetype inspiration guide here.
12.

The Entertainer

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YOU'RE AN ENTERTAINER!The Entertainer is all about having fun and living life in the moment. They not only LOVE to have fun but they see it as their duty to be a ray of sunlight in everyone's life around them. Entertainer brands are memorable and should highlight a light-hearted and positive side of life with a playful spirit, connecting with their audience through happiness, laughter and fun.Want to learn more about the Entertainer?Download the Entertainer Brand Archetype inspiration guide here.

THE BRAND ARCHETYPE QUIZ

Discover your brand’s unique archetypal mix to create meaningful connections and captivate, connect and convert with your ideal audience. Your business&#x27;s big, bright transformation starts… now!

Quiz Questions

Quiz Outcomes

Discover your brand’s unique archetypal mix to create meaningful connections and captivate, connect and convert with your ideal audience. Your business's big, bright transformation starts… now!