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You Have a... Polished + Professional Voice!
Good news, friend, you don’t have to worry about getting your point across — you speak with great clarity and articulation! Which wins the trust of potential clients in a wink… or two.Your voice’s version of dressing down is undoing its top-button. Given downtime, it defaults to reorganizing its iTunes library while watching Mad Men for the umpteenth time. Sound fun, right?You’re frugal with expressive grammar. Even the odd exclamation point seems like ‘too much.’ Emojis? You’re going to take a pass…Here’s the sitch. Your concision is an asset, yes. But sometimes it might come off a bit cold. Your clients want to feel like they’re connecting with a real person. Do you know anyone who’s never emotional. It’s O.K. to feel things… And to let your leads see it!“I want to do business with a company that treats emailing me as a privilege, not a transaction.” — Andrea MignoloSuffering From A Corporate Identity Crisis? Try These 3 Tips to Tighten-Up Your Brand’s Voice!1) Pull out your mirror, friend — it’s time to reflect! Ask yourself these big questions about your brand: Who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business, and yourself, so you aren't pretending to be what you're not.2) Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from those who reflect (there’s that word again) our core values and beliefs. If you’re selling to a heart-centered yogi, avoid using a snarky, snide tone. Actually, always avoid snarky.3) Check out the competition. O.K. your service/product is obviously superior to theirs, but you want to make sure your voice is unique to how you actually communicate. It’s all too easy for businesses in the same arena to blend together — be the one to stand out! Great thing is, if you just be your best self, you'll be unique.So... who am I?Hey! I’m Kalen (my middle name is Marie, my grandfather still calls me "Kalen Marie" to this day). I'm a coffee-obsessed brand strategist and consultant, (my brand archetype is "Girl Next Door")!Armed with a journalism degree and love for design, I started out building websites for friends more than ten years ago, and now I help some of the most incredible clients with everything from ideal client discovery to content marketing and sales funnels.My clients have changed so many lives, while living THEIR dreams. After building a six-figure agency, losing everything and rebuilding it all as a single mother -- I know you can do this.Former clients range from small business to corporate brands. Think you could be next?Yep, I do, too 💖If You're Ready to Tap Into Your Unique Greatness and Increase Your Sales?Start Here 👇Whether you’re a start-up or a freelance service provider, I’ve got you covered.Need a Sec to Think About It?No Problem… I’m Going to Be Reaching Out Via Email to Keep You in the Loop!