Which funnel should you be using in your business right now?

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Quiz Questions

1.
Q1: What are you going to be SELLING at the end of your funnel?
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- A.
  A digital product, template or resource 💻
- B.
  A self-paced or evergreen online course 👩🏻‍💻
- C.
  Live Group or 1:1 Coaching 👩🏿‍🤝‍👩🏼
- D.
  Access to your Membership 🎟️
2.
Q2: Why do your clients choose to work with you over your competitors?
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- A.
  Energy, energy and more energy - my enthusiasm is contagious and people want to come along for the ride to be inspired! 💕
- B.
  I take the time to get into the detail with them, and always deliver top notch accountability and 121 support. 🕰️
- C.
  I deliver actionable, practical tips and value, every time and they love my direct, no-nonsense style. My business is a fluff free zone! 📣
- D.
  I’m my clients’ biggest cheerleader and an open book - they get to know me like a friend and know they always have someone on their side. 💪🏻
3.
Q3: Where do your audience tend to hang out online?
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- A.
  Facebook 💻
- B.
  Instagram 📲
- C.
  LinkedIn 🤝
- D.
  They aren’t really social media people 🤷🏻‍♀️
4.
Q4: How confident do you feel about going live and presenting to the camera?
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- A.
  Utterly and completely terrified. Think rabbit in headlights, only worse… that’s me on camera! 😱
- B.
  It’s not my comfort zone but I know showing up is important so I can do it with a bit of time and practice. I prefer it to be pre-recorded in case I mess up. 🎥
- C.
  I’m comfortable doing lives and trainings. I still get a bit nervous but I always get good engagement and I think being live makes a big difference. 🎞️
- D.
  I’m a duck in water - I’m 100% confident in front of the camera, it’s my happy place. Live, recorded or totally off the cuff, put me in front of an audience and I shine. 🌟
5.
Q5: How tech-savvy would you say you are?
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- A.
  0% - I am about as technophobic as they come. Avoid at all costs, or hire someone to do it for me. 🙅🏻‍♀️
- B.
  I get by. I can use the basic systems I need, but I don’t enjoy learning new tools and software. 🤷🏻‍♀️
- C.
  I’m pretty technically savvy, I use a fair amount of software and systems in my business and I’m familiar with basic automation. 💁🏻‍♀️
- D.
  Automation and tech are my jam! I’m the go-to person for all your tech needs and my systems are slick AF. 🙋🏻‍♀️
6.
Q6: Are you aiming to create consistent recurring revenue or make a splash with a BIG launch?
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- A.
  I’m focused on the long-term, consistent drip of income into the business. It doesn’t matter if that starts off small and takes a while to build up. 💰
- B.
  I’d like a mix of both, with some lower ticket recurring revenue building up, and the occasional larger cash injection to invest in growth. 📈
- C.
  I like to work in high and low energy cycles, so launching big is more my focus - but I’ve never had a huge launch before and feel nervous about putting all my eggs in one basket. 🐣
- D.
  I’m a go hard or go home entrepreneur. I love the buzz, energy and bursts of high income that come from the launch cycle, and the downtime that allows in between. 👯
7.
Q7: Are you selling your main, signature product or service with this funnel, or is it leading to something else down the line?
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- A.
  This is just an entry point product - I’m audience building and growing trust right now. 🏗️
- B.
  This is my only product right now, but I’d like to create a ‘next step’ in the product suite if this sells well. 🎁
- C.
  Yes - this is my bread and butter programme or service, and the highest volume driver in the business. 🍞
- D.
  This is my most premium offer, but not my most popular. It's a very high ticket offer, so not as accessible as some of my other services. 🎟️
8.
Q8: How many sales do you need to generate for this funnel to be successful?
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- A.
  Lots - it’s a low cost / high volume product, so I’d like to see regular, recurring revenue dripping through from this consistently. ⬇️
- B.
  At least a dozen a month - this is an evergreen product so I’d like a consistent stream of sales. 🌳
- C.
  I need to sell between 10-30 spaces per launch to make this viable. ⚡
- D.
  I can only offer a handful of spots at a time as it’s a high time commitment and high ticket investment. It’s all about quality over quantity when it comes to leads. ✋🏻

Quiz Outcomes

1.
You should implement a...Lead Magnet Funnel!
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Based on your responses and the information you provided about your offer, a Lead Magnet Funnel would be the best fit for your business right now. A lead magnet is a free resource that leads can download in exchange for providing you with their email address, allowing you to reach out in future. Your lead magnet could be a template, guide, PDF, eBook or any other resource you think your ideal client will find useful!This type of funnel will allow you to build your email list, and create a nurture sequence that slowly builds meaningful relationships with your new leads. You can lead them towards lower ticket or tripwire offers initially, and later, once the trust has been built, into the pipeline for higher ticket services and solutions.“The lead generation process starts by finding out where your target market ‘lives’ on the web.”Wayne Davis3 Reasons to LOVE a Lead Magnet Funnel:1. It builds trust:By giving your new leads value from Day 1 of your relationship, you’re starting off on a great note, and will begin to build that all important trust factor. They’re self identifying as your ideal clients when they download your freebie, so with a bit of nurturing, they’re primed to invest in further support down the line.2. It gives them a taste of the good stuff:Lead magnets are often a sample of the value you will deliver through paid services and products, so people are much more likely to buy if they can get a taste of your expertise, and you’ll also be positioning yourself as a true expert in the area they need support with.3. Build your email list:Lead Magnet Funnels are a fantastic way to build your email list - a hugely valuable commodity. Whereas with social media, someone else owns that all important data, you own your email list outright, and no one can ever take that direct line away from you!Let Me Introduce Myself...Hi, I’m Charlotte Wibberley! 👋🏻I’m a Funnels, Launch & Facebook Ads genius (if I say so myself), extrovert and mum of two! I’m a pro at handling automated, slick funnels for growing online, because it’s right at the heart of the way I run my own business. It’s given me the lifestyle I craved and more importantly, it’s also given me a way to adapt whatever life throws my way. I know first hand the importance of having automated funnels to generate leads and make sense, because when life has thrown me curveballs (as it does) I’ve been fortunate not to have to choose between financial success and being home when it counts. My passion is helping other entrepreneurs implement the automation they need to THRIVE, and having a high-converting, automated funnel is simply the best way to create time, space and freedom in your business and your life.I’m here to give you the support, skills and resources you need to get YOUR dream funnel set up....Want to know how the team & I can help?Here’s some ways we can support you:1. Join my signature course: Funnel Foundations, where you’ll learn how to create high converting funnels step-by-step.Sign up here 👈🏻👈🏻2. If you’re looking to not only create funnels for yourself but for others too, it might be time to become a Funnel Master inside my comprehensive 15-week programme. You’ll gain all the skills, insights and knowledge you need to position yourself as an expert in a high demand market. Join the waitlist HERE 👈🏻👈🏻3. Want some support from a community of like-minded freedom-seeking entrepreneurs, with funnel tips a-plenty and recurring training on all things automation & scaling your business? Get on the waitlist for my membership launching soon HERE 👈🏻👈🏻Ready to take action? Great!
2.
You should implement...an Evergreen Webinar Funnel!
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Based on your responses and the information you provided about your offer, an Evergreen Webinar Funnel would be the best fit for your business. An Evergreen Webinar funnel is a pre-recorded (or regular, live) webinar that people can register to view in exchange for their email address. The webinar should be on a topic relating to your offer and should deliver value or a quick win that gives leads a taste of the benefits they’ll receive if they invest in your full offer or service.Normally the webinar will be hosted on a piece of software that allows you to make an offer at the end of the webinar, allowing you to up-sell whatever the webinar would naturally lead onto, often with a limited time offer that helps to create urgency.An evergreen webinar funnel is a fantastic opportunity to show off your personality and expertise and allow leads to get to know you a little better, building that all important trust before they make a purchase.“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” Zig Ziglar3 Reasons to LOVE an Evergreen Webinar Funnel:1. Higher engagement:People buy from people - we know this is true! So a webinar is a fantastic way to really engage your leads and demonstrate that you’re the person they want to work with. It’s a chance to show off your expertise, and offer value that builds trust, as well as letting them know what working with you going forward might feel like!2. Easily create a sense of urgency:Urgency is a great motivator in a sales funnel, and with a webinar funnel sequence you can easily create a strong sense of urgency at each stage. From the ‘limited time offer’ on the webinar itself to the timed replay opportunity, you can ensure that leads who are interested are given the motivation required to take action and move to the next stage of the process.3. Allows more specific and personalised follow up:With a webinar funnel you can tell whether the leads actually viewed the webinar, how long for, and whether they clicked through to your offer. This provides much more rich data and you’re able to create different, personalised follow up pathways, depending on the actions they take, holding their hand throughout the process. Let Me Introduce Myself...Hello,Charlotte Wibberley 👋 I’m an online marketing and automation genius (if I say so myself), extrovert and mum of two! I’m a pro at handling automated, slick systems for growing online, because it’s right at the heart of the way I run my own business. It’s given me the lifestyle I craved and more importantly, it’s also given me a way to adapt whatever life throws my way. I know first hand the importance of having automated funnels to generate leads and make sense, because when life has thrown me curveballs (as it does) I’ve been fortunate not to have to choose between financial success and being home when it counts. My passion is helping other entrepreneurs implement the automation they need to THRIVE, and having a high-converting, automated funnel is simply the best way to create time, space and freedom in your business and your life.I’m here to give you the support, skills and resources you need to get YOUR dream funnel set up....Looking for a Little Extra Support and Guidance?Here’s some ways we can support you:1. Join my signature course: Funnel Foundations, where you’ll learn how to create high converting funnels step-by-step.Sign up here 👈🏻👈🏻2. If you’re looking to not only create funnels for yourself but for others too, it might be time to become a Funnel Master inside my comprehensive 15-week programme. You’ll gain all the skills, insights and knowledge you need to position yourself as an expert in a high demand market. Join the waitlist HERE 👈🏻👈🏻3. Want some support from a community of like-minded freedom-seeking entrepreneurs, with funnel tips a-plenty and recurring training on all things automation & scaling your business? Join the waitlist for my NEW membership launching January HERE 👈🏻👈🏻4. On a budget and looking to DIY it? Purchase my value-packed Easy Evergreen Funnels Toolkit for JUST £97 HERE 👈🏻👈🏻Ready to get started? Book in for a call today!
3.
You should implement a... Challenge Funnel!
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Based on your responses and the information you provided about your offer, a Challenge Funnel would be the best fit for your business. A Challenge Funnel is a free or low-ticket, value-packed experience that’s designed to give your leads a quick win over a short period of engagement with your topic. It might be 3, 4 or 5 days, and usually involves a short burst of daily training along with a task to complete, revolving around your area of expertise.Often a challenge will culminate in a live Masterclass or webinar to round off the experience and make a live offer to continue working with you, whether through a course, offer or service. Attendees who completed the challenge should have already achieved, learned or unlocked something of value, so will be more likely to make a purchase to keep that process going. Challenges are a great opportunity to showcase your expertise and become your audience’s go-to person for your zone of genius!“We do a lot of one-night stands in lead generation and not enough long-term relationships!”Mike King3 Reasons to LOVE a Challenge Funnel:1. It makes investing in you an easier choice:Challenges create an opportunity to deliver value to your prospective clients over just a few days. If they find that beneficial and unlock great, quick wins, they’re much more likely to recognise the value of working with you at a higher investment point if they’ve seen first hand just how much you deliver for free!2. Creates a community they want to be part of:Because challenges are often done in an interactive platform such as a Facebook group, they can generate a really strong feeling of community, which people often don’t want to lose when the challenge comes to an end. This can act as a strong motivator for purchase if it allows them to stay as part of a course, group or membership within your community.3. Easily position yourself as the expert:A challenge funnel is a great way to position yourself as a real authority on your subject of choice, and create fantastic engagement and trust amongst your audience by answering people’s questions and offering support and advice along the way.Let Me Introduce Myself...Hi, I’m Charlotte Wibberley! 👋🏻I’m an online marketing and automation genius (if I say so myself), extrovert and mum of two! I’m a pro at handling automated, slick systems for growing online, because it’s right at the heart of the way I run my own business. It’s given me the lifestyle I craved and more importantly, it’s also given me a way to adapt whatever life throws my way. I know first hand the importance of having automated funnels to generate leads and make sense, because when life has thrown me curveballs (as it does) I’ve been fortunate not to have to choose between financial success and being home when it counts. My passion is helping other entrepreneurs implement the automation they need to THRIVE, and having a high-converting, automated funnel is simply the best way to create time, space and freedom in your business and your life.My team and I are here to give you the support, skills and resources you need to get YOUR dream funnel set up....Here’s how we can help:1. Join my signature course: Funnel Foundations, where you’ll learn how to create high converting funnels step-by-step.Sign up HERE 👈🏻👈🏻2. If you’re looking to not only create funnels for yourself but for others too, it might be time to become a Funnel Master inside my comprehensive 15-week programme. You’ll gain all the skills, insights and knowledge you need to position yourself as an expert in a high demand market. Join HERE 👈🏻👈🏻3. Want some support from a community of like-minded freedom-seeking entrepreneurs, with funnel tips a-plenty and recurring training on all things automation & scaling your business? Join the waitlist for my NEW membership launching January HERE 👈🏻👈🏻Ready to get started now?
4.
You should implement an...Application Funnel!
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Based on your responses and the information you provided about your offer, an Application Funnel would be the best fit for your business. An Application Funnel requires individuals to complete an application to work with you or be considered for an opportunity, and is especially useful for ultra high ticket offers or services.If your offer only requires a few select, and specific clients to come on board, such as a high-level mastermind, 1:1 coaching or high end done-for-you services, the application funnel is a great choice, because it easily filters out those who aren’t serious about proceeding.You can create your application form with as much or as little detail as you choose, and carefully self-select suitable applicants by asking them to confirm their investment expectations and any necessary pre-qualifiers for the opportunity.“Pretend that every single person you meet has a sign around his or her neck that says, “make me feel important.” Not only will you succeed in sales, you will succeed in life.”Mary Kay Ash3 Reasons to LOVE an Application Funnel:1. It creates a sense of exclusivity:Nothing screams ‘premium’ like having to submit an application to join. If you’re looking to create exclusivity and excitement around a high-end offer, the application funnel is a perfect fit because it immediately clarifies that there are qualifying criteria to be met. As human beings we all want to feel part of the ‘in’ crowd and be included, and having to be accepted into a course or programme can create a stronger value perception.2. Avoid time wasters and qualify leads:If you’re only looking for a few amazing and specifically qualified people for your offer or service, the application process can help you avoid time wasters and unsuitable leads by pre-qualifying people before you spend time on a call with them or diving into the details of the opportunity itself. You can be sure that everyone who makes it through to the next stage has ticked certain necessary boxes, saving yourself time and energy in the process.3. Much higher conversion rates:If someone has taken the time to complete an application, and felt comfortable providing you in depth information about themselves and their business, there’s a good chance they’re already pretty interested in investing. This means that the quality and readiness of leads you receive through an application funnel are usually much higher, and much closer to being ready to purchase, so are more likely to convert.Hi, I’m Charlotte Wibberley! 👋🏻I’m an online marketing and automation genius (if I say so myself), extrovert and mum of two! I’m a pro at handling automated, slick systems for growing online, because it’s right at the heart of the way I run my own business. It’s given me the lifestyle I craved and more importantly, it’s also given me a way to adapt whatever life throws my way. I know first hand the importance of having automated funnels to generate leads and make sense, because when life has thrown me curveballs (as it does) I’ve been fortunate not to have to choose between financial success and being home when it counts.My passion is helping other entrepreneurs implement the automation they need to THRIVE, and having a high-converting, automated funnel is simply the best way to create time, space and freedom in your business and your life.I’m here to give you the support, skills and resources you need to get YOUR dream funnel set up....Here’s how my team & I can help:1. Join my signature course: Funnel Foundations, where you’ll learn how to create high converting funnels step-by-step.Sign up now HERE 👈🏻👈🏻2. If you’re looking to not only create funnels for yourself but for others too, it might be time to become a Funnel Master inside my comprehensive 15-week programme. You’ll gain all the skills, insights and knowledge you need to position yourself as an expert in a high demand market. Join the waitlist HERE 👈🏻👈🏻3. Want some support from a community of like-minded freedom-seeking entrepreneurs, with funnel tips a-plenty and recurring training on all things automation & scaling your business? Join the waitlist for my membership launching January HERE! 👈🏻👈🏻