4.
Your Author Archetype is... The Publisher!
O.K. smarty pants, youâve probably got an encyclopedic knowledge of subjects most folks donât know how to spell. You pride yourself on your intelligence and meticulously researched content⌠In a sea of fake news, you're a safe harbor!Clients come to you to expand their minds. Whether itâs learning a new skill or spilling the latest innovations in tech, youâve got the knowledge + share it generously with those wise enough to listen.My advice? Donât let your fear of losing credibility hold you back. Try to add a dash of personality to your brandâs voice. Smart and fun arenât mutually exclusive, friend...âFocus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an âexpertâ within your niche.â â Kim GarstReady to get personal? Read on for 3 exercises to customize your brandâs brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? Weâre more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. Itâs all too easy for businesses in the same niche to blend together â be the one to stand out!Hold up â let me introduce myself...Hello, hello đ My name is Rachel Elliot.Iâm a brand strategist for entrepreneurs across the globe. Think you could be next? Me, too...After wrapping up my degree in English and creative writing, I decided to turn my tireless imagination into a career! Using character development strategies, I help brands create stories that resonate with their unique audiences.Past clients range from international software firms to personal fitness coaches! Whatever your service, I can help you sell, friend đNot sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Check out this post on my blog Brand New You! Itâll break down leveraging your brandâs personality for lightning-quick growth. Hint: itâs all about telling a story your clients canât resist â2. Download my free pdf worksheet. Itâs going to get you crystal clear on your brandâs messaging. Consistency is key, friend. And Iâm going to make it super straightforward for you...3. Book a 15 minute consultation with yours truly! Think we might make a perfect team? Give me a call, and Iâll customize a plan to suit your brandâs unique niche. Get ready for some big wins, friend.P.S. Donât be surprised to see me in your inbox with more tips to transform your biz đ