Are you being treated like a beginner? Is it hard to sell your service?Do prospects avoid using you?Answers to these questions and more during our taster session – 45 minutes full of mindset changes and info plus 45 minutes to answer your questions – so you get a head start on the market! Held online or in person.May be tailored specifically for your group.Testimonial:Let me thank you for this morning’s wonderful webinar/taster. Julia, your amazing warmth and your expertise really made my day…You were tremendously inspiring and energizing. And that’s priceless… Again, THANK YOU. It was I think the second time since this lockdown started…that I truly ENJOYED every minute of a webinar and found every bit of info very useful (and I’ve attended WAAAY more than I should have!).Sarah Cuminetti, Taster April 2020
Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar
Do clients treat you like a commodity?Can you convince your clients that you are the best quality solution?Are you lacking confidence in negotiations?This seminar is for any interpreter who wants clients to treat you better, with more respect and higher fees!In two days we will explore the rules that hold true everywhere in marketing and negotiating, as well as the buyer’s (and seller’s!) psychology. You will understand why your clients treat you like a pencil in a drawer full of pencils, and you’ll be able to get them to see you like an entire set of Caran d’Ache supracolors! You will learn how to use our 8-step “Know Your Worth” process to become an expert and stand out from your competitors.You will see how what you learned can give results immediately!The seminar is broken down into 4 half-days:Your Mindset, You, Your Clients, and Your Money.This seminar is open to all practicing interpreters, from any market or any field, as well to graduates from interpreting courses at any university or training center.Testimonials:The perspectives and the self-confidence gained at Julia’s marketing and negotiating class are indispensable. Rather than an extra investment, this seminar is a must for all freelance interpreters.Liesbeth Micha Reyskens, St. Petersburg, 2016Julia has provided very valuable information both in oral and written form, as well as a marketing standpoint I have never thought about before. Now I have a lot of food for thought and a clear list of the things I want to do to improve my visibility on the market, improve relations with the existing clients, as well as find new ones.Alexandra Marchenko, KYW, Moscow, 2017The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!Cyril Belange, KYW, Paris, 2018If you would like to hold a seminar in your area when travel becomes possible, borders are once again open, and we can all safely meet in person, or an online version, please contact us via this website, or by sending us an e-mail at firstname.lastname@example.org, and we’ll walk you through the next steps.
How can you keep working with your clients when everyone is working remotely?Can you target new clients, even during quarantine?Why do clients never understand what we do?In four 2-hour interactive webinars, we look at the basics of marketing and negotiating – the rules that hold true everywhere – and use them to understand exactly what you can do to improve your situation.This practical seminar targets exactly what you can do to improve relations with existing clients, and to find new clients who recognize your worth. We work through the 8-step “Know Your Worth” process so you know exactly how to solve your problems with your client list, and you know your next steps, especially during quarantines, lockdowns, or any other unforeseen circumstances.The seminar is broken down into 4 modules of 2 – 2 1/2 hours, either given 1/day for 4 days, or 2/day over a weekend. The modules are: Your Mindset, You, Your Clients, Your Money.Testimonials:Thanks again for a wonderful seminar. I have been sending e-mails to relevant clients today, and had one good result already.Catriona Howard, Lockdown SeminarI am so glad I found you in LinkedIn and learned about the KYW course. I don’t remember if I mentioned that I’ve taken MF’s BSchool. After completing the course I was left with the question on how to apply her teachings to the interpretation business. You’ve answered my prayers.Ilka Vilarreal, Lockdown Seminar
❓ Do you think social media is good for nothing other than wasting time?❓ Would you like a working social media profile that will let your clients know that you are the person they should ask to solve their problems?❓ One that speaks to them in their language, and shows off what you can do for them?❓ Do you want to stop losing potential clients because you confuse them, you say the wrong thing, or – worst of all – you can’t even be found?🚀 We will work on your social media presence for 6 weeks.⭐⭐ At the end of this course, you will have a social media profile that will tell your clients exactly what you can do for them, and back it up. ⭐⭐🚀 This will be a practical class, with:➡️ 4 weeks of recorded lessons: 4-5 weekly recorded lessons of no more than 10 mins each, that you may watch at your leisure.➡️ homework on your profile and posts: worksheets with targeted exercises for after the video lessons that will help you better understand what you see on social media, and what will work.➡️ 2 implementation weeks, after the 2nd and 3rd weeks of class, to give you time to focus on what you need to do.➡️ live discussion: a weekly live check-in, at 4pm CEST Saturdays. We will go over the lessons and fill in details, answer your questions, and try out new ideas. These will be recorded and put into a playlist as well.➡️ 2 workbooks, one to help you get started, and one to continue your work beyond the course.➡️ ongoing group support: a Slack channel for your ongoing questions on the lessons, exercises, what you see online, and what can work…➡️ networking opportunities: another Slack channel after the class is over, for alumni of all editions of this class, for continued social media support as you have questions.We will discuss which platforms you should be on, how they should be set up, and how you may use them to connect to your target audience.You will have access to the video lessons, recorded check-ins, and the original Slack channel for 3 months – to make sure you implement the lessons and don’t put it off! 🚀 ⭐ The first recorded lessons will be sent out after our opening class on Saturday, May 15th at 4pm CEST. ⭐ The live discussion will take place on the following Saturdays at 4pm CEST, ending on June 26th.