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Your brand’s celebrity persona is...
CHRISSY TIEGEN You're the momfluencer of momfluencers and can turn any passion into a lifestyle (that pays).You may look flawless, but you're not about perfection....because (ugh) who needs that?! You speak your mind for better or for worse, and are always game for a chuckle. You toe the line between aspirational and relatable (and you toe it in couture). But when you're the girl every guy wants to marry and the chick every girl wants to BFF, there's no time for BS. So, how do you channel Chrissy into your branding? Check out these 3 exercises to bring your brand voice to life!1. Are your clients Chrissy fans?: What do they like about her? What do they respond to? How do they communicate with her content? 2. Stalk (not troll). Scan her fanbase's social channels. What are they like? How do they talk? Who else do they follow? Get as much info as you can. 3. Check out the competition. Follow the fans to your competitors' channels. How do those brands communicate? What do they bring to the table? What can you do differently?But, first? Let me introduce myself...Hi! 👋 I'm Dara Lynn Smith. I'm your copy cure for writer’s block and messy messaging. After developing my passion for the pen in the corporate world, I made my love language official as a writer and consultant for growing brands. Whether you’re in the idea or growth phase of your business, I help you turn the corner with your communications by refining your message, perfecting your voice and calling in your people. Need a messaging makeover? Check out these resources to embolden your brand. 1. Follow me on Instagram! Here, I share easy-to-execute tips and tricks for catchy copy and tighter messaging. 2. Book a 15-minute consultation. Think we might make a perfect team? Give me a call, and I’ll customize a plan to bring out your brand’s unique personality. P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌