Are you a Creator, Curator, or Connector?

Quiz Questions

• 1.
  1. What do you offer your target audience?

  • A.
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    a) A collection of my ideas, for inspiration or to use practically..
  • B.
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    b) A commentary on current events, trends, and information on their field or area of interest.
  • C.
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    c) Connections and resources they can use to meet their goals.
• 2.
  2. How can your target audience find you?

  • A.
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    a) By coming across my personal pages on social media, and my website.
  • B.
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    b) They find me when they search for information and my content answers their questions.
  • C.
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    c) Word-of-mouth, someone usually connects me to them directly, whether virtually or in-person.
• 3.
  3. What do people gain from your personal brand?

  • A.
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    a) My brand works like a recipe: They take what I create and can immediately apply it to their lives.
  • B.
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    b) My brand answers questions they’re asking and gives them the data they need to stay informed or understand their world.
  • C.
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    c) My brand acts as the middle man between them and their goals, helping them achieve the task, goal or milestone they’re working toward.
• 4.
  4. The primary thing I share with the world is:

  • A.
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    a) Work I created on my own (books, videos, blogs, graphics, etc.)
  • B.
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    b) Resources created by others but collected by me (links, guides)
  • C.
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    c) My network.

Quiz Outcomes

• 1.
  The Creator!

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  If you answered mostly “a,” you’re a creator. The primary way you communicate with your audience is by generating original content that meets the needs of your audience. This means that your work revolves around your own ideas, thoughts, and the things that you create from scratch. To put it simply, you’re constantly creating things. An example of this is someone who creates original recipes and shares them.
• 2.
  The Curator!

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  If you answered mostly “b,” you’re a curator. The way you engage with your audience is primarily through sharing information, resources, and content with them that meets their needs. You solve your audience’s problems by helping them sift through the wealth of information online to find exactly what they need. The content they share isn’t necessarily of their own creation, but they collect and curate information that is consistent with their messaging and adds value to the lives of their audience. Podcasts are usually products of curation in that hosts invite guests to speak who will benefit their audience.
• 3.
  The Connector! 

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  If you answered mostly “c,” you’re a connector. The way you add value to your audience is by bridging the gap between their needs and the person who can fulfill them. Connectors are more concerned with one-on-one relationships and figuring out how to solve an individual’s problem by connecting them to the right resource. Building a brand as a successful connector requires establishing contacts and keeping up with them regularly so you stay top of mind. Great connectors are like salespeople who anticipate the needs of their clients before they even ask, and then reach out to connect with them.