What's your brand voice?

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Quiz Questions

1.
Which of these would you use to greet your audience?
- A.
  Hey lady, pop the bubbly and take a seat on my couch!
- B.
  Hi business owner, it’s great to see you because I have some news for you.
- C.
  Hey you, kick your shoes off and get your booty over here...stat.
- D.
  Hi there! Welcome to the site. Let’s cut right to the chase.
2.
Who is your target market?
- A.
  Ages 18 - 30: Our brand is hip and young
- B.
  Ages 25 - 40: We love ourselves a fun millennial
- C.
  Ages 40 - 55: This generation is our jam
- D.
  Ages 60+: The golden years are our golden clients
3.
If your biz was a GIF, which would it be?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
4.
What kind of sales language do you connect with the most?
- A.
  Elevate your experience. Apply for a limited spot and reach your unbridled potential.
- B.
  You can do this and I’m right here with you. Take my hand and let’s do this thing.
- C.
  This is your chance to invest and take advantage of these innovative benefits.
- D.
  Okay, this your movie moment. What’ll it be? Stay the same or make the change?
5.
What's your biggest wordy pet peeve?
- A.
  Formal and pompous language -- chillax people
- B.
  Boring sh*t that no one wants to read
- C.
  All the “hey girl” “what’s up girlboss?”...I’m OVER it
- D.
  Fluffy word choice, disgustingly dramatic sentences, and over-the-top emotion
6.
What do you like to see on an About page?
- A.
  I want a fun story about the founder/brand with hilarious details and vulnerable moments
- B.
  I want to connect with the founder/brand through an easy-to-read story about how they started
- C.
  I want to see their qualifications, drive, personality, why, and accomplishments
- D.
  I want to get a little more info, but honestly, I don’t get suppeeerrr into about pages
7.
Do you like humor in writing?
- A.
  YES - I want to spit out my drink
- B.
  Yep - as long as it’s well done and doesn’t push the boundaries too far
- C.
  Depends - sometimes yes but I don’t want to cheapen my brand
- D.
  Maybe - if the joke is there, I’ll go for it...but not usually
- E.
  No - this is the workplace, pull it together
8.
What's the overall emotion that you want your brand to evoke?
- A.
  People should leave my site feeling amazing about themselves. I want them to see me as that supportive friend who they can come to with anything.
- B.
  When people leave my site, they should have had a whole ass experience. My words should stick in their mind and they should remember me lonnggg after clicking off.
- C.
  That we’re not bs-ing them. Our product/service is solid and they should feel confident that by booking us they’re making the right decision.
- D.
  We are THE choice they need to make to see a difference. I don’t mean to be arrogant, but I’m kind of the best they can hire/buy from. I can totally back that up too.

Quiz Outcomes

1.
Casual, Uplifting, Empathetic
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Your brand gives everyone the ‘warm and fuzzies’ that they crave. With your friendly language, accessible word choice, and kind statements -- you leave people with that post-hug feeling. You can bet they’ll be coming to you when the time comes to make a purchase. For your copy, make sure your language stays positive (without crossing into the dreaded cheesy zone). Inspire your audience with customer-centric language, short casual sentences, and inspirational words like “you can,” “you deserve,” and “you are capable.” Wanna take things one step further?Dig deep into your brand voice with The Brand Voice Template to make your casual + friendly tone ultra memorable. I'll even give ya the one-time coupon code 6ZE66B7SW5 to take 50% off.
2.
Sassy, Witty, Zesty
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You have the kind of brand that people either love or hate. And congrats! That’s the type of brand that gets noticed. You’re not afraid of standing out and you LOVE being the memorable biz in the room. All those boring sales pages need to step aside. For your copy, the trick is to let go. Make jokes, write how you speak, use dramatic punctuation, and SCREAM occasionally. Your brand has that fiercely real, no holds barred tone so you can kinda get away with anything. Wanna take things one step further?Dig deep into your brand voice with The Brand Voice Template to make your zesty tone ultra memorable. I'll even give ya the one-time coupon code 6ZE66B7SW5 to take 50% off.
3.
Formal, Smart, Expensive
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You’re not a fan of all the Internet jargon, slang, purposely bad grammar, and overly sappy “Heyyyy” phrases. You just wanna look like you got an education. Is that so bad? Your brand thrives when it’s well-positioned and conveying authority. And you’re not afraid of premium pricing. For your copy, the trick is to lean into your brand tone without going over people’s heads. Some ~bigger~ flex vocab words are fine, but remember easy-to-understand copy always performs better. You’ll also want to cut the slang and keeps jokes to a minimum to keep this tone consistent. Wanna take things one step further?Dig deep into your brand voice with The Brand Voice Template to make your luxe + smart tone ultra memorable. I'll even give ya the one-time coupon code 6ZE66B7SW5 to take 50% off.
4.
Direct, Practical, Honest
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You speak to your audience in a way that is trustworthy and real because at the end of the day...your product/service speaks for itself. You don’t need all of that fluff to convey what’s going on and your ideal client will appreciate your to-the-point nature. For your copy, use a lot of verbs to drive action and minimize your adjectives. Keep sentences concise and continue to convey the value of what you are providing. If you do add a little humor, keep it short and use it sparingly. Wanna take things one step further?Dig deep into your brand voice with The Brand Voice Template to make your practical + direct tone ultra memorable. I'll even give ya the one-time coupon code 6ZE66B7SW5 to take 50% off.

What's your brand voice?

Ever wonder if your brand is silly, sarcastic, serious, snarky, or straight-up sassy? Take this quiz and figure out YOUR brand’s voice so you can speak to your audience in a way that’s authentic, memorable, and oh-so-spicy.

Quiz Questions

Quiz Outcomes