Do you know if your marketing is actually working?

Quiz Questions

• 1.
  Do you know your business story?

  • A.
    Of course. We know why we are in business including customer pain points, the solutions we offer, and how we are different than competitors.
  • B.
    Basically - we know why we are business, but we need to take the time to detail the problems we are able to solve and discover how we are different than our competitors.
  • C.
    Kind of - some of us know our story, but we haven’t done well communicating it to all employees or customers.
  • D.
    What's a business story? We are in business to make money. 
• 2.
  Do you know your target audience?

  • A.
    Heck yeah - we know everything we can including demographics, interests, and buying patterns.
  • B.
    Basically - I mean we know our customers and their problem areas.
  • C.
    Maybe? We think we have a general idea of who our customers are.
  • D.
    Nope, we have no clue. 
• 3.
  How consistent is your branding?

  • A.
    We have designated fonts, colors, and logo styles that are consistently used in all marketing.
  • B.
    We have a logo that is used consistently, but our color and font choices are usually random. 
  • C.
    We have several logos that may be used, and we aren't sure who has the original files. 
  • D.
    What is branding? I have a logo; what else do I need? 
• 4.
  Are you tracking your marketing efforts?

  • A.
    Yes. We have data that shows which channels perform best, and we track them regularly.
  • B.
    We have data that shows which channels perform best, but we don't pay as much attention as we should. 
  • C.
    We think we are tracking our marketing efforts, but we don't have access to or don't understand the data. 
  • D.
    We aren't using data to track our efforts. 
• 5.
  How is your email marketing?

  • A.
    We collect email addresses, send out regular communication, and track the results.
  • B.
    We collect email addresses and send emails regularly, but we have no idea if it works.
  • C.
    We collect emails but are not sending out regular communication.
  • D.
    Non-existent. We aren’t collecting emails and we are not emailing our customers. 
• 6.
  How is your social media?

  • A.
    We post on social media channels regularly, track the results, and know our efforts are producing leads.
  • B.
    We post on social media channels, but we have no idea if it works or what we are trying to accomplish.
  • C.
    We have social media, but we are not consistent with posting.
  • D.
    Non-existent. We aren’t on social media at all. 
• 7.
  How successful is your website at bringing in business?

  • A.
    We regularly collect leads or sell goods/services from our website.
  • B.
    We have the ability to collect leads or sell goods, but we aren’t doing so well.
  • C.
    We don’t have any function to collect leads or sell goods.
  • D.
    Customers often complain that they can’t find our website or can’t find the information they need.
• 8.
  How is your search engine optimization?

  • A.
    We rank in the top 3 for at least 3 of our target keywords.
  • B.
    We think we show up for the keywords we want.
  • C.
    We don’t know what keywords we should rank for.
  • D.
    Explain what a keyword is again?

Quiz Outcomes

• 1.
  Your Machine Needs a Plan

  Image Source

  Congrats on completing the "Do you know if your marketing is actually working quiz." According to your results, it's time to plan and build your marketing machine. Let us help you...Hey there 👋 I'm Kathryn Good, founder of Kathryn Good Marketing Consulting. I've been in marketing for 20 years, serving nonprofits, small businesses, and corporations. When I started this business, I realized that what I had done best over my marketing career is build out marketing systems and processes and produce results. I realized I can help business owners do this to focus on running the business rather than worry about marketing.I believe every business at every budget can have a system of tools, tactics, and tasks that keeps marketing on schedule, on budget, and producing results that can be tracked. Let me evaluate your marketing and help build your marketing machine. Let me evaluate your current marketing and help build or enhance your Marketing Machine. Here are three steps you can take now. 1. Request a free marketing audit. 2. Schedule a call. 3. Join my email list. Not quite ready to start building? I understand. Feel free to join my email list so you can get monthly maintenance tips. P.S. Expect to see me in your inbox with my essential small business marketing checklist.
• 2.
  Your Marketing Machine is Running, But It Could Be Better

  Image Source

  Congrats on completing the "Do you know if your marketing is actually working quiz." According to your results, you are doing well, but let's take some time to figure out how to make the most of your marketing machine. Hey there 👋 I'm Kathryn Good, founder of Kathryn Good Marketing Consulting. I've been in marketing for 20 years, serving nonprofits, small businesses, and corporations. When I started this business, I realized that what I had done best over my marketing career is build out marketing systems and processes and produce results. I realized I can help business owners do this to focus on running the business rather than worry about marketing.I believe every business at every budget can have a system of tools, tactics, and tasks that keeps marketing on schedule, on budget, and producing results that can be tracked. Let me evaluate your marketing and help build your marketing machine. Let me evaluate your current marketing and help build or enhance your Marketing Machine. Here are three steps you can take now. 1. Request a free marketing audit. 2. Schedule a call. 3. Join my email list. Not quite ready to start building? I understand. Feel free to join my email list so you can get monthly maintenance tips. P.S. Expect to see me in your inbox with my essential small business marketing checklist.
• 3.
  Your Marketing Machine is Good. Nice Work. Now ... Could It Be Even Better?

  Image Source

  Congrats on completing the "Do you know if your marketing is actually working quiz." According to your results, you are doing well, but let's take some time to figure out how to make the most of your marketing machine. Hey there 👋 I'm Kathryn Good, founder of Kathryn Good Marketing Consulting. I've been in marketing for 20 years, serving nonprofits, small businesses, and corporations. When I started this business, I realized that what I had done best over my marketing career is build out marketing systems and processes and produce results. I realized I can help business owners do this to focus on running the business rather than worry about marketing.I believe every business at every budget can have a system of tools, tactics, and tasks that keeps marketing on schedule, on budget, and producing results that can be tracked. Let me evaluate your marketing and help build your marketing machine. Let me evaluate your current marketing and help build or enhance your Marketing Machine. Here are three steps you can take now. 1. Request a free marketing audit. 2. Schedule a call. 3. Join my email list. Not quite ready to start building? I understand. Feel free to join my email list so you can get monthly maintenance tips. P.S. Expect to see me in your inbox with my essential small business marketing checklist.