WHAT'S YOUR BRAND ARCHETYPE?

Quiz Questions

• 1.
  What's your brand's most important motivation?

  • A.
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    Stability and/or Control
  • B.
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    Belonging and/or Enjoyment
  • C.
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    Risk and/or Mastery
  • D.
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    Independance and/or Fulfillment
• 2.
  What's your brand's biggest strength?

  • A.
    You help people feel safe
  • B.
    You help people belong in a community, feel connected
  • C.
    You help people achieve something
  • D.
    You help people find happiness or peace
• 3.
  What's your core desire?

  • A.
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    Protect and care for others, help them care for themselves
  • B.
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    Help others solve problems with innovative thinking
  • C.
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    Help others become the hero of their own story
  • D.
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    Connecting with others in authenticity
  • E.
    Receiving and giving love to others
  • F.
    Bring joy to others and help them have a good time
  • G.
    Break away from convention and challenging the status quo
  • H.
    Bring change to the world
  • I.
    Achievement, being remembered
  • J.
    Living a simple life in perfect harmony
  • K.
    To always improve and grow
  • L.
    To keep exploring and feed your soul
• 4.
  What's your biggest fear?

  • A.
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    Being selfish
  • B.
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    Being alone
  • C.
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    Lack of ideas
  • D.
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    Losing all power and control
  • E.
    Being trapped
  • F.
    Losing yourself
  • G.
    Not fitting in
  • H.
    Being punished
  • I.
    Being useless
  • J.
    Boredom
  • K.
    Losing sense of reality
  • L.
    Not being able to achieve your vision
• 5.
  Which sounds more like you?

  • A.
    Caring
  • B.
    Daring
  • C.
    Creative
  • D.
    Rebel
  • E.
    Ambitious
  • F.
    Funny
  • G.
    Loving
  • H.
    Friendly
  • I.
    Peaceful
  • J.
    Wise
  • K.
    Visionary
  • L.
    Independent
• 6.
  What's your brand most important value?

  • A.
    Kindness
  • B.
    Audacity
  • C.
    Simplicity
  • D.
    Community
  • E.
    Uniqueness
  • F.
    Mastery
  • G.
    Authenticity
  • H.
    Innovation
  • I.
    Growth
  • J.
    Courage
  • K.
    Spontaneity
  • L.
    Freedom
• 7.
  What’s your BIGGEST weakness?

  • A.
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    You give too much
  • B.
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    Your perfectionism leads to being burnt out
  • C.
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    You can be bossy
  • D.
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    You blend in too much
  • E.
    You're a people pleaser
  • F.
    You're easily distracted
  • G.
    You can be too controversial
  • H.
    You have so many ideas it's confusing
  • I.
    You're obsessed with success
  • J.
    You can be idealistic
  • K.
    You're an over thinker
  • L.
    You're restless
• 8.
  What's your brand personality?

  • A.
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    Playful & Fun
  • B.
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    Friendly & Warm
  • C.
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    Genuine, Factual & Authentic
  • D.
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    Bold & Unconventional
  • E.
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    Charismatic & Persuasive
  • F.
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    Confident & Welcoming
  • G.
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    Down to earth & Emotive
• 9.
  And finally, what would make you feel like you succeeded in life?

  • A.
    If you helped people live their best life
  • B.
    If you could leave a legacy to the world
  • C.
    If you helped people feel less alone
  • D.
    If you helped people find the structure they need to feel safe

Quiz Outcomes

• 1.
  Your brand archetype is... The Caregiver!

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• 2.
  Your brand archetype is... The Creator!

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• 3.
  Your brand archetype is... The Ruler!

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• 4.
  Your brand archetype is... The Explorer!

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• 5.
  Your brand archetype is... The Sage!

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• 6.
  Your brand archetype is... The Innocent!

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• 7.
  Your brand archetype is... The Hero!

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• 8.
  Your brand archetype is... The Outlaw!

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• 9.
  Your brand archetype is... The Magician!

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• 10.
  Your brand archetype is... The Jester!

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• 11.
  Your brand archetype is... The Lover!

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• 12.
  Your brand archetype is... The Regular Gal!

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