What’s your next step to grow your business?

Quiz Questions

• 1.
  How long have you been in business?

  • A.
    Less than 1 year
  • B.
    1-2 years
  • C.
    3-5 years
  • D.
    More than 5 years
• 2.
  What are you struggling with the most when it comes to understanding the impact of your marketing efforts?

  • A.
    I’m struggling to know where to begin with tracking my marketing efforts.
  • B.
    I’m trying to get clear on what my marketing data means. 
  • C.
    I’m having trouble understanding why some marketing works and some fall flat.
  • D.
    I’m overwhelmed with identifying overarching trends in my marketing analytics.
• 3.
  Which statement best describes you right now?

  • A.
    I need to start measuring my marketing efforts.
  • B.
    I’m collecting data on my website and social media channels, but don't yet have a reporting structure in place.
  • C.
    I review my marketing data on a regular basis but need help connecting different data points together to identify patterns. 
  • D.
    I have used marketing data to optimize my website and social media content, but need to learn how to predict what is going to happen as I build launches and promotions based on past results.
• 4.
  Which feels like your next right step?

  • A.
    Set up a Google Analytics account and add tracking to my website and email marketing system
  • B.
    Create baseline metrics and a basic reporting structure
  • C.
    Optimize the content I have on my website, social media, and email
  • D.
    Use insights from my data to create campaign baselines to build my marketing plan for future launches and promotions

Quiz Outcomes

• 1.
  Stage 1: Build Your Foundation

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  At Stage 1 your focus should be on just getting started by collecting the data needed to measure your marketing results. Grab a Google Analytics account and link your website and email service to start collecting data. If you plan on running Facebook ads, you'll also want to install a Facebook pixel on your website.
• 2.
  Stage 2: Set Up Your Reports

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  In Stage 2, your focus should be on understanding what the goal of each piece of content is. An easy way to get started with this is by creating a customer journey map; defining what content will pull in new people, what is helping your audience get to know you better, and what content should be driving sales.Once you have locked in on what your content should be doing, you can establish some baseline metrics. Understanding what looks good for your business will help you more quickly identify what is working best and what marketing efforts are falling flat. Using those baseline metrics, you can set up a basic reporting structure to regularly monitor some key marketing metrics.
• 3.
  Stage 3: Optimize For Better Results

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  At Stage 3, you should be focused on optimizing your marketing efforts so you get better results with less work.Review each of your marketing channels to ensure you're maximizing your results. The channels you'll want to dig into first are your social media pages and email.Check your analytics for each channel to find trends in what's working well, and what isn't working so well. Identify any patterns, such as content format (i.e. videos vs photos), content placement (i.e. stories vs reels), caption copy length, or types of email subject lines that are working well.You can also check for trends in audience preferences. Look at how topics perform, what sparks engagement, and where links in emails get the most clicks.Setting up UTM tags and event tags through Google Analytics will help you start to gather insights on specific campaigns. This additional insights will allow you to create more detailed reporting structure.
• 4.
  Stage 4: Create a Plan Using Data

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  Congratulations! You've set up your systems and have collected a lot of data! Now your focus should be on predicting future results.You probably are already collecting campaign-level data through Google UTM and Event tags. You can use that data to create baselines for your campaigns. Be sure to add campaign-level data to your marketing dashboard so you always have a pulse on what's happening. You can use your campaign baselines to look for things to tweak in your next launch or promotion, as well as predict what your outcomes will be. This helps with setting ad budgets and finding opportunities to cut out tactics that aren't driving results.