1.
Your strength is in... Content MarketingĀ
Congrats, friend! By completing this quiz, youāve proven just how committed you are to a career in digital marketing. So what branch of the industry is your best fit? Well, your unique swirl of creativity and common sense makes you a clear pick for content marketing.As a content marketer, youāll be responsible for creating and distributing valuable, relevant, and consistent content for a businessās target audience ā no spammy, pushy sales tactics necessary.By crafting and strategizing content that offers a solution to your customersā and clientsā problems, youāll help increase sales, cut costs, and build brand loyalty. Yep, you heard right ā youāre an asset to any team!āWe need to stop interrupting what people are interested in and be what people are interested in.ā ā Craig DavisThree Tips to Get the Most Out of Your Digital Marketing Campaign...1. Know Your Target MarketKnowing your target market is 100% critical to crafting a high-converting campaign and establishing yourself as an authority in your field. To get started, figure out their demographic. Are you marketing to Instagram obsessed millennials or TikToking Gen Zs? Answering this Q will help you decide where to post your content to win over your dream audience.Next, get clear on what problems your products or services solve and what your target market stands to gain by choosing you instead of your competitors. If your business could solve just one problem for your customers or clients, what would it be?2. Get VisualWhat makes your business stand out from the sea of online advertisements? Maybe itās an expertly designed color palette or a logo šØš Whatever it may be, make sure to reference your businessās look in all your content. This will make it instantly recognizable to people scrolling through Facebook or Instagram. That being said, donāt post the same image over and over as it could come across a bit cold.3. Invest in AdvertisingOnce youāve got a clear picture of where your target market hangs out online, set aside a portion of your budget to advertising. Remember that not all platforms are created equal. Just because one of your competitors had sell-out results using Facebook ads doesnāt mean youāre guaranteed the same.For newer business, aim towards social media and steer clear of Google Adwords, which works best when thereās a preexisting demand for your products or services.Who am I to Fill You in on All Things Digital Marketing? Let Me Introduce Myself...Hey friend, Iām Sasha Lassey š A little bit about me? Iām an online digital marketing expert based in Alberta, Canada. When Iām not enjoying the spectacular Rocky Mountain view with the latest self-development book, Iām helping businesses and women entrepreneurs generate qualified leads and build their brand presences.On top of that, I use my know-how to teach other aspiring digital marketers to do the same. Yep, you heard right. I offer a variety of online courses and coaching geared towards those just starting out. So whether you want someone to do it for you or to learn how to do it yourself, Iām here to help šBonus Resources to Help You Convert Like Crazy? Look No Further š1. Check out these posts on my blog Everyday She's Sparkling. I breakdown marketing strategies and the how and why of using it to boost your brandās visibility! Get ready for a wave of traffic!2. Join my free Facebook group for entrepreneurs growing their online business with a blog. Join thousands of other like-minded women growing their businesses online. Ask questions, get answers from those who have been there, done that!3. Sign up for my free marketing courses and resources. Itās perfect for anyone just heading out into the wild world of digital marketing. And donāt forget to bring your burning Qs.P.S. Expect to See Me in Your Inbox With a Free PDF Version of Your Results ššš