Yes, she has debts, but doesn’t everyone? How else do you afford to live the life you want? Debt is not a means to an end for her, it’s a way of life. She pays off one credit card while running up another. Relies on loans and credit for big purchases, and needs a regular salary to maintain her debt payments. Her first goal is to start paying off that debt.
The Spreadsheet Queen – ‘There’s a new column for everything’
Forensically focused on every minute detail of her balances, but rarely looks up from the spreadsheet to identify broader goals. Saves for the sake of it, rather than for something she wants or needs. Her first goal is to identify her values.
Convinced disaster is imminent, Miss Henny Penny is always putting money away for a rainy day. Too concerned about impending doom to ‘waste’ money she might need later on frivolities like dinner out, or starting a business, which might risk her security. Her savings account may be healthy but her attitude isn’t. Her first goal is to build her financial confidence so she can relax her grip a little.
Living Your Best Life – ‘You make money to spend it!’
Pensions? Savings? You only live once, and that handbag won’t be on sale forever. She’s going to get round to saving some time, but first she needs a holiday, a haircut, and the perfect cushions for her bedroom. Her first goal is to set up a savings account.