Is your website a lead generation machine?

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Quiz Questions

1.
The header of your site is the first impression your customers get of your business. Which of the statements describes yours best?
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- A.
  There's a generic image, the name of my business and an interesting paragraph that doesn’t exactly describe what we do.
- B.
  We have a nice image, the name of our business, and a paragraph that describes exactly what we do.
- C.
  Our header has an image of a happy person using our product, the name of our biz, what we do and the benefit it brings to our clients.
2.
If you showed your website to a stranger at a coffee shop, would he be able to tell what your business is about within the first 10 seconds?
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- A.
  No. It's only intended for people in the industry who speak the same language as we do.
- B.
  Yes, I've shown it to a few people outside the industry and they quickly figured it out.
- C.
  I've never thought about this before. So, I'm not sure.
3.
Every story has a hero. In your website who plays this role?
- A.
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  My customer! She's at the forefront of everything we do.
- B.
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  My business. It's our story and we're the heroes who save the client from doom.
- C.
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  I'm not sure. Moreover, I don't know who our ideal customer is.
4.
If your customer was ready to buy from you right now, how easily could she find the “Buy now”/”Get an appointment” button on your site?
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- A.
  Very easily. They can find it at the top, middle and bottom of my site and on every page! I have “virtual cash registers” all over it!
- B.
  Somewhat easy but it's very passive (i.e. learn more, get started) since I don't want to sound salesy.
- C.
  It's very hard to find and buried on our site.
5.
Are the images you use visually engaging and show the positive results of working with you?
- A.
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  Yes! Happy successful images of people all around.
- B.
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  Mostly stale, generic stock photos.
- C.
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  I don't have that many photos on my site.
6.
How do people respond to the products or services listed on your website?
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- A.
  They get what it is that we offer and they're excited to buy.
- B.
  They sorta get what we're offering, but they tend to ask a lot of questions and seem a little hesitant to buy.
- C.
  We don't get a response, let alone sales
7.
Does your website describes the process to buy your product/service?
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- A.
  Yes, we made sure to give a lengthy explanation of our process.
- B.
  Buying from us is no rocket science, so there’s no need to explain it. Customers know what to do if they want to buy.
- C.
  Yes. Even though it’s an easy process, we describe it so our customers feel reassured and more compelled to buy.
8.
Do you have a few short but powerful testimonials of clients who had a successful experience with your business?
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- A.
  Yes, I have short testimonials scattered on every page.
- B.
  I have a testimonials page, they're very long and it's unlikely people click to go exclusively to that page.
- C.
  No, I have happy customers but I haven't featured them on my site. Plus, I don't want to bother them.
9.
Do you have a high value download or quiz that encourages people to give you their email address?
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- A.
  Yes, I love adding value to my customer's lives and use it s as a way to stay in touch with them.
- B.
  I have a newsletter sign up form that no one signs up for.
- C.
  No, I don't have a high value download to give to prospects and clients. Moreover, I don't know what type of freebie I should give.

Quiz Outcomes

1.
Your website is a lead generation machine!
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Great job! Your website has what it takes to grab and hold your distracted customers’ attention and convert them into buyers. It’s officially a lead generation machine! 🎉And since technology moves so fast and the competition is fierce, here are 2 tips to stay ahead of your game:• Add a 1-2 minute video to your site that reiterates your message in a dynamic way (highly recommended to appear on search results). If you need help creating one, get in touch.• Add an interactive quiz that helps your customers learn more about themselves in a fun way and grows your email list.Learn how! 👇
2.
You're the hero of your story
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Your website represents you well. It tells who you are, what you do and why you’re the best at it. This is a good start since it gives signals of your biz’s authenticity. 🙌And if you want to convert more, you need to clarify your message! Why? Because every word you write for your business is an opportunity to attract new leads, create an engaged audience and turn casual readers into buyers. How to clear your website message?There are several tactics you can apply! For instance, use a customer-focused language, tell the benefits of your product/service, use a strong call-to-action, include testimonials and use success images of happy people.Looking to dive deep into these copy secrets? 👇Use my free workbook “Convert browsers into buyers” with 9 copy hacks to make your website more powerful.
3.
Your website is a digital art creation
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Based on your results, you’ve claimed a spot in the digital world by investing in a beautiful website for your business. This is a good start because it helps you build credibility, open new sources of income and more! 🙌And if you want to convert more, you need to clarify your message! Why? Because every word you write for your business is an opportunity to attract new leads, create an engaged audience and turn casual readers into buyers. It doesn't matter how great your your product or service is. If your message isn't clear, your website simply won’t convert. Customers won’t ‘get’ why they should buy from YOU. How to clear your website message?There are several tactics you can apply! For instance, use a customer-focused language, tell the benefits of your product/service, use a strong call-to-action, include testimonials and use success images of happy people.Looking to dive deep into these copy secrets? 👇Use my free workbook “Convert browsers into buyers” with 9 copy hacks to make your website more powerful.

Is your website a lead generation machine?

Your site is likely the first contact your customer has with your business. It's where she'll know if you have a solution to her problem.Want to know if it has what it takes to turn them to buyers? Find out in 1 minute! You'll get personalized tips to make your website more powerful.

Quiz Questions

Quiz Outcomes