Why is my business not generating quality leads?

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Quiz Questions

1.
Who does the marketing for your business?
- A.
  Myself
- B.
  I outsource my marketing
- C.
  A combination of myself and outsourcing
2.
What stage is your Business?
- A.
  I’m just starting out, so anything is possible right?
- B.
  I’m well established
- C.
  Been at it awhile, but not seeing the results I’d hoped for
3.
Which of these statements MOST sounds like you?
- A.
  I spend so much time servicing my business that marketing can fall to the wayside
- B.
  For the effort I spend trying to market my business, there is not enough reward
- C.
  I spend way too much time marketing, that I struggle to keep on top of business demands
4.
What is your Biggest Challenge when it comes to generating new leads?
- A.
  I feel like I am doing a rushed job with marketing that could be more effective!
- B.
  There is SO much competition, I am fighting to keep my head above water!
- C.
  I have so much going on in my business, that I am not nurturing the leads I do have!
5.
What Marketing Strategies are you using right now?
- A.
  A website, some social media
- B.
  Social Media
- C.
  Website, lead magnets, blogs, email funnels, landing pages, them ALL
- D.
  Some of these
6.
Which of the following statements MOST sound like you?
- A.
  I am always open to new ways of marketing and generating leads
- B.
  I find it overwhelming trying new ways of marketing, so I stick to what I know

Quiz Outcomes

1.
Wearing too many hats
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Thank you for taking this quiz! From the answers you have given, it seems like you might be "Wearing too many hats"Now please don’t take this personally, as you are most likely downright AWESOME at what you do…BUT because you are rushing around doing everything, trying to keep the wheels on your business spinning… when it comes to marketing, you may be missing the mark on what your audience wants.And this my friend, results in fewer leads or fewer QUALITY leads.What I mean by this is that your audience takes action from the WORDS that you use.If you are doing a RUSHED job of your copywriting, unfortunately, you might be leaving money on the table.To generate interest in your service you need to provide VALUE to your audience, ENGAGE them, earn their TRUST as an expert, really RESONATE with your audience’s problems and offer SOLUTIONS, so that they realise you are what they need.So don’t rush this… if you are lacking the time to do a good job, this is where a COPYWRITER comes in handy. Read why with my blog post hereNow I understand that not everyone has the money to spend on a copywriter, especially when they are starting out.So here are my top tips if you are trying to DIY your own copywriting to generate more leads, that will turn into MORE sales.Have a clear Unique Selling Proposition: A USP is what sets you apart from your competition. Why are you different? What do you do better?Learn everything you can about your audience: Do some Deep Dive research into your audience. What are their pain points? What do they really want? Make sure that whatever content you write, NAILS your prospect’s problems.Stop overcomplicating your words: Keep it simple! We all have short attention spans, so if we have to think about what you are telling us, it is easy to get bored.Get creative: Hook your customers in, provide value, offer benefits, and have a clear call to action. Tell your audience what you want them to do!Consider other ways of Marketing: Are you driving organic traffic to your website through blog posts? Have you considered a Sales Page? An email funnel or a quiz??Speaking of New Ways of Marketing... Let Me Introduce Myself!Hey I’m Rachel! A Conversion Copywriter :)So why did I start copywriting?For me, I have always loved creative writing and SALES. I know sales are essential to not only survive as a business but to THRIVE.So what better than combining two passions to help businesses succeed?For over 10 years I have worked in sales, often being a top performer.Now with Copywriting, I love to research various audiences to get a clear understanding of what they NEED and what they TRULY DESIRE.Then I get to write great copy to hook them in, persuade them to take action, helping businesses generate more sales.If you want to give yourself some time back and generate more sales with great copy, then get in touch to see if we are a good fit :)
2.
Drowning in a Red Ocean
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The mistake you might be making is that you are "Drowning in a Red Ocean".This means you have high competition for the same market share, which leads to fewer and lower quality leads.In other words, your leads often have no loyalty and will easily go elsewhere.It is a DANGEROUS zone to be in, as high competition can easily lead to price wars, which let’s be honest... isn’t a fun position to be in!But don’t despair, there are many things you can do about this, to generate more quality leads.Here are my tips:Make sure you have a clear USP: Your Unique Selling Proposition needs to be clear. What sets you apart from your competitors? Identify what offers unique value to your customers and make it the forefront of your marketing materials.Concentrate on your Brand Positioning: Come up with a strategy that differentiates your company from your competitors. It needs to be desirable, specific, clear and distinctive.Consider a Copywriter: A great copywriter will help you come up with a marketing strategy, save you time AND make you more money. Check out my blog hereConsider New Ways of Marketing: Maybe your social media used to work, but it isn’t now. Are you driving organic traffic to your website through blog posts? Have you considered a Sales Page? An email funnel or a quiz??Speaking of New Ways of Marketing... Let Me Introduce Myself!Hey, I’m Rachel! A Conversion Copywriter :)So why did I start copywriting?For me, I have always loved creative writing and SALES. I know sales are essential to not only survive as a business but to THRIVE.So, what's better than combining two passions of mine to help businesses succeed?For over 10 years, I have worked in sales, often being a top performer.Now, when it comes to copywriting, I enjoy researching different audiences to gain a clear understanding of what they NEED and what they TRULY DESIRE.Then I get to write great copy to hook them in and persuade them to take action, helping businesses generate more sales.If you want to give yourself some time back and generate more sales with great copy, then get in touch to see if we are a good fit :)
3.
Missing Opportunities
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"Why are you not generating quality leads?"The mistake you might be making is that you are "Missing Opportunities"Now please don’t take this personally, as you are most likely downright AWESOME at what you do…BUT because you are rushing around doing everything, trying to keep the wheels of your business spinning… when it comes to marketing, you may not be doing enough.And this, my friend, results in fewer leads or fewer QUALITY leads.What I mean by this is that it’s a competitive world out there, so you need to ATTRACT, INFORM, ENGAGE and build your REPUTATION with your audience to make more sales and grow your business. If you aren’t doing this… someone else will be. And you can bet your customers are going to them!One other important thing to note… is that you may be getting viewers, but you might not be NURTURING them to make them into quality leads. Just because someone clicked on your website, doesn’t mean they are ready to buy right now! Nurturing and offering your customers value builds TRUST and creates LOYALTY. And loyalty pays you back over and over with business, referrals, and repeat business!Let’s face it... there is probably A LOT you could be doing which would make a BIG difference.Here are my top tips for getting more quality leads:Spend time on making your website engaging: I’ve said it before, your website is your 24/7 salesperson. So make it work hard for you! PS: I have a FREE GUIDE for you hereHave an email list: Whether it is a regular newsletter or an email sales funnel… you need to have it! Newsletters and email funnels nurture your subscribers. They gently nudge your audience through the sales funnel or they keep them warm for when they do need you. Unfortunately with social media, we have no control! We are constantly battling algorithms or paying to be seen. Email marketing is 10x more effective, and it saves you time and makes you money.Post regular blogs: Blogs are a great way to direct organic leads to your website. They also increase your Search Engine Optimisation so that people can find your business easily online. Blogs also create trust with your audience and build authority for your brand.Consider Other Ways of Marketing: Have you considered a Sales Page? Or a quiz??Speaking of New Ways of Marketing... Let Me Introduce Myself!Hey I’m Rachel! A Conversion Copywriter :) So why did I start copywriting?For me, I have always loved creative writing and SALES. I know sales are essential to not only survive as a business but to THRIVE.So what better than combining two passions to help businesses succeed?For over 10 years I have worked in sales, often being a top performer.Now with Copywriting, I love to research various audiences to get a clear understanding of what they NEED and what they TRULY DESIRE.Then I get to write great copy to hook them in, persuade them to take action, helping businesses generate more sales.If you want to give yourself some time back and generate more sales with great copy, then get in touch to see if we are a good fit :)

Why is my business not generating quality leads?

You have spent the money on eye-catching design, may have run a few campaigns, have offered discounts and have told all your friends to spread the word...Now what?? Crickets!Why is my business not generating quality leads? Answer these 6 questions to find out now!

Quiz Questions

Quiz Outcomes