Marketing your small business is a lot easier when you know what needs your attention now vs. what can wait. 

Quiz Questions

• 1.
  When you think about marketing your company, how does it make you feel?

  • A.
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    I've tried a few things but for the most part, I’m throwing spaghetti against the wall and just praying something sticks.
  • B.
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    I have some ideas but I need clarity on what I should do first and why.
  • C.
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    Totally overwhelmed. I’m tempted to hide under a rock every time I think about it.
  • D.
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    I have a marketing plan that I’m implementing on a daily basis but I'm not getting the results I want and I’m not sure why.
  • E.
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    I am confident that my marketing plan is on point and I am regularly generating qualified leads.
• 2.
  When someone asks about our business...

  • A.
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    We share a consistent marketing message, but it sounds boring. It doesn't differentiate us from our competition.
  • B.
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    Our marketing message is always clear and consistent, regardless of who is marketing our business. I am confident our message resonates with our audience.
  • C.
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    I say whatever comes to my mind in the moment and usually that changes every time I speak.
  • D.
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    We have some ideas about what we want our message to sound like, but we haven’t taken time to memorize it. We certainly can’t share it confidently in 30 seconds!
  • E.
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    I am clear and consistent with the marketing message that is being shared, but my team is not. I’m not even sure what they say when people ask them what we do.
• 3.
  Are your email campaigns helping you stay connected with current and past clients, as well as helping you reach out to new leads?

  • A.
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    We email our list several times each year. We've either heard of segmenting our list and never taken the time to do it, or we don't even know what that means or why we should care.
  • B.
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    We have a robust, segmented email list that we email several times a month. We are producing quantifiable results from our email marketing efforts.
  • C.
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    We have an account with MailChimp, Constant Contact or a similar company, but we rarely use it.
  • D.
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    Email campaigns? What email campaigns?
  • E.
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    We have an email list that we reach out to at least 1x/month, but we are not getting enough opens or clicks.
• 4.
  When it comes to social media marketing:

  • A.
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    We have a healthy social media campaign and see consistent growth, but I haven’t noticed that it translates into sales.
  • B.
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    I don't even know if social media marketing is worth the effort. It’s such a pain.
  • C.
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    We have a small following on one or two social media platforms but people rarely engage with what we post.
  • D.
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    We’re getting some engagement and likes, but our following isn't growing.
  • E.
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    We regularly generate leads, create powerful partnerships, and capitalize on new opportunities because of my social media activity.
• 5.
  When it comes to measuring the results of my marketing activity:

  • A.
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    I analyze our numbers at least once a quarter and try to get some idea of what is and isn't working for us.
  • B.
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    I understand the numbers and where my leads originate, but I don’t know how to translate that into better marketing efforts.
  • C.
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    I don't actively track any of our numbers! If I were to tell you what is and isn't working it would just be based on my gut instinct.
  • D.
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    I have a set of analytic tools that I use to analyze my numbers at least once each month. I use that data to make all my marketing decisions.
  • E.
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    I know I can look on social media sites and in our email software to get numbers, but I don't know what any of them mean or what I should be shooting for.
• 6.
  If you asked me about my analytics on Google I would tell you:

  • A.
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    Ummmm…I don't know what it is or how to use it.
  • B.
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    I understand a few basic things in Analytics, but I don’t really understand how to use the data to help improve our marketing.
  • C.
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    I understand Google Analytics, Console, and Data Studio, and use the information to guide all of our marketing strategies.
  • D.
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    I think I set up my Google Analytics account at some point, but I have never looked at the data.
  • E.
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    I regularly review reports in Google Data Studio. We are actively growing the number of visitors on our site, the amount of time they are on the site, and our conversions.
• 7.
  When it comes to Search Engine Optimization (SEO), I would say:

  • A.
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    I've done keyword research and integrated keywords throughout our website, but I haven't noticed any difference in our rankings or traffic (and yes, I am checking).
  • B.
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    I've heard of SEO, but I have no idea if my site actually ranks for anything or why I should care.
  • C.
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    I know the keywords I would like to rank for but I'm not sure if I'm choosing keywords that we could actually rank for on Google. I have no idea how to integrate those keywords into our site.
  • D.
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    We have integrated SEO into our website on both the front and back ends and it’s making a positive difference in our rankings and traffic.
  • E.
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    What the heck is Search Engine Optimization?
• 8.
  When it comes to content development...  

  • A.
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    I have strong content, but I'm not sure if I'm maximizing every opportunity I have to share it.
  • B.
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    I have a library full of authoritative content that I am regularly and strategically syndicating across multiple platforms.
  • C.
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    I create and share new content when I feel inspired (and nobody knows when that next moment of inspiration will come…including me.)
  • D.
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    I have a lot of content in my head, but I've either never taken the time to document it! Most of it lives inside my computer and is never shared with the world.
  • E.
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    I'm sharing high-level content on a regular basis across one or two platforms.

Quiz Outcomes

• 1.
  You Are In The VISIONARY Stage Of Marketing

  In this stage you have a big vision and you're excited about your plans, but you know it's time to stop thinking about what you want to do, and start actually doing it! The smartest move you can make now to do determine where your marketing journey should start and establish a solid foundation. Recommended Action Steps:Identify your customer avatarConduct your competitive analysisChoose your lead magnetCreate your website strategyDetermine & set up your social media platformsWant to start moving things from your “To-Do” list to your “Ta-Done” list with help from a team of experienced marketing professionals? Schedule a call with us so we can discuss the done-for-you solutions we offer.
• 2.
  You Are In The EXPLORER Stage Of Marketing

  In this stage you know who your ideal client is & what makes you different from your competitors, but you're still struggling to articulate what you do in a clear, consistent, and compelling manner. The smartest move you can make now is to develop and share marketing messages that consistently get noticed and attract qualified leads.Recommended Action Steps:Build your brand voiceDevelop your Unique Branded Secret™Create your lead magnetWrite your landing page and sales pageWrite your first email nurture sequenceWant to start moving things from your “To-Do” list to your “Ta-Done” list with help from a team of experienced marketing professionals? Schedule a call with us so we can discuss the done-for-you solutions we offer.
• 3.
  You Are In The BUILDER Stage Of Marketing

  In this stage you've got your marketing messages nailed, you're getting noticed and attracting qualified leads, but you're suffering from shiny object syndrome. You've got too many half-built bridges. The smartest move you can make now is to determine which bridges you need to finish. Then, it will be important to build a marketing strategy, calendar and system you can stay on top of.Recommended Action Steps:Create your Customer Value JourneyPromote your lead magnetCreate your social media and blog editorial calendarLearn how to write a rockin’ blogWrite your speech/webinar scriptWant to start moving things from your “To-Do” list to your “Ta-Done” list with help from a team of experienced marketing professionals? Schedule a call with us so we can discuss the done-for-you solutions we offer.
• 4.
  You Are In The ACHIEVER Stage Of Marketing

  In this stage your marketing strategy, calendar and system are working for you. Brand awareness and engagement are solid. Your list is strong and your nurturing campaigns are converting like clockwork. The smartest move you can make now is to learn how to identify and optimize what's working best.Recommended Action Steps:Optimize your blogsRepurpose your blog into tons of contentBuild your influencer marketing campaignFind the podcasts you should speak on and get bookedFind the stages you should be speaking on and get engagements bookedWant to start moving things from your “To-Do” list to your “Ta-Done” list with help from a team of experienced marketing professionals? Schedule a call with us so we can discuss the done-for-you solutions we offer.
• 5.
  You Are In The MASTER Stage Of Marketing

  Numbers don't lie and your numbers prove you're crushing it in this stage!The smartest move you can make now is to ensure you have a highly-skilled marketing team handling everything on your marketing to-do list so you can stay focused on the big picture. Your team should be continually optimizing everything that's already working. They should also be implementing strategies to convert your favorite customers into your most lucrative customers and actively working on building a community of raving brand advocates who market your company for you.Recommended Action Steps:Spend some time reflecting on your marketing journey up to this point.If you have a highly skilled marketing team that's generating measurable results, great! You have set your company up for success now and in the future.If you're managing marketing yourself and/or your team isn't producing results, it would be wise to hire a Fractional Chief Marketing Officer. This person will serve as your marketing strategist and will stay on top of marketing trends and developments. They will also have a vetted team of marketing professionals ready to implement key marketing tactics that generate new leads every month.Schedule a call with us so we can discuss the done-for-you solutions we offer.