What's Your Brand’s Adventurer Archetype?

Quiz Questions

• 1.
  Which woodland animal is your personality doppelgänger?

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  • A.
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    Fox — I’m curious and creative. I enjoy navigating through problems and getting to the heart of the truth. 
  • B.
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    Deer — I’m a deep feeler. I’m insightful, self-aware and invest deeply in my relationships because I know that my people are my compass. 
  • C.
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    Bear — I’m a deep thinker, pragmatic and a loyal friend with a wicked sense of humour. I love to sleep more than anything. 
  • D.
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    Swallow — I’m unconventional, opinionated and decisive: a free spirit. One of the few birds who fly against the wind. 
• 2.
  Which quote from classic literature best illustrates your philosophy toward life?

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  • A.
    “It is only with the heart that one can see rightly: what is essential is invisible to the eye.” — The Little Prince by Antoine de Saint-Exupéry
  • B.
    “The only way to cope with something deadly serious is to try to treat it a little lightly.” — A Wrinkle in Time by Madeleine L'Engle
  • C.
    “To summarize the summary of the summary: people are a problem.” — The Hitchhiker's Guide to the Galaxy by Douglas Adams
  • D.
    “Happiness is only real when shared.” — Into the Wild by Jon Krakauer
  • E.
    “A day without a friend is like a pot without a single drop of honey left inside.” — Winnie-the-Pooh by  A. A. Milne
• 3.
  Your favorite babushka asks which magical tea you'd like from her cupboard of (seemingly endless) secret blends. Which tea do you choose? 

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  • A.
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    Insight Infusion — A tincture that takes away my blind spots and illuminates the right messaging strategy for my audience
  • B.
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    The Serenity Steep  — Self-assurance in my lead gen strategy, so I can create genuine relationships with my audience and sell with ease
  • C.
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    Persuasion Potion — A satisfying pick-me-up that brews confidence in my brand voice
  • D.
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    Eloquence Elixir — A heavenly philter that helps me attract and captivate new leads without lifting a finger
  • E.
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    Trust Tincture — Sip and never worry about having an inconsistent brand voice again
• 4.
  If you could travel to a different time and place, you'd choose to...

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  • A.
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    Chill in Renaissance Florence — Visit Da Vinci and witness the creation of his Mona Lisa and miraculous inventions.
  • B.
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    Party in the Roaring 20's New York style — Lindy Hop the night away, defy the Prohibition, and live out my secret dream to wear sequins or suspenders. 
  • C.
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    Soak up culture and mystery in Edo Japan — Feast on Japanese food to my heart's content, learn how to draw manga from the original masters, or train as a ninja to walk silently across nightingale floors.
  • D.
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    Explore the secrets of Ancient Egypt — Watch the glorious construction of the Great Pyramids. Or rescue the books from the Library of Alexandria before they burn (then voraciously read them all).
  • E.
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    Unlock the future — Discover the future of AI tech and how we can eliminate disease once and for all. 
• 5.
  Pick the option that best describes where you’re at in your business journey.

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  • A.
    I’m an online business owner — I’ve perfected my skills and packages, and I’m innovating new ideas to help my business scale. 
  • B.
    I’m a copywriter — I write words that sell. 
  • C.
    I'm a curious lurker — I'm just here because I heard there might be free cake (and a cool Amelia Earhart reference)?
• 6.
  Tell me, friend: Imagine you could be anywhere in nature right now. Where would you choose?

  • A.
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    Mountain — I love the struggle of pushing myself to my limits and the awe and accomplishment I feel when I reach the top. The whole world opens up before you.
  • B.
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    River — The rush and exhilaration of river rapids. Give me an action-packed adventure with friends any day of the week. 
  • C.
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    Forest — Walking through a forest makes me feel energised and alive, peaceful yet focussed. 
  • D.
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    Sea — Matching my breath to the rhythm of the ocean makes me feel connected to something greater than myself and when I breathe with its movements, it helps still and soothe me.
  • E.
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    Tundra — The deep perfect silence, the crisp clean air, the aurora borealis arcing across the sky. What could be more beautiful and humbling?
• 7.
  Which mythological hero would you like to befriend most?

  • A.
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    Odin — I want to make friends with the Norse god of wisdom and wit. He's ambitious, brave and knows how to tell a good joke. 
  • B.
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    Hathor — The Egyptian goddess of love, Hathor is exuberant, playful and nurturing. Her sun rays illuminate the earth and help good things grow. 
  • C.
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    Scheherazade — The heroine of One Thousand and One Nights is clever, bewitching and brave. She even thwarts death with her persuasive storytelling. 
  • D.
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    Rhiannon — A Welsh figure in the Mabinogi, Rhiannon is authentic, independent and unafraid to speak up.
• 8.
  Which miraculous device do you wish you could invent? 

  • A.
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    A camera that can take an instant snapshot of what my audience is thinking and feeling... because I don't have a clue?
  • B.
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    A Scrabble board that unscrambles the tangled thoughts in my head and transforms them into effortless lead gen strategy
  • C.
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    A harp that bestows infinite charisma so I can charm more awesome people into signing up for my email list
  • D.
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    A magical typewriter that makes sure my content writers get my brand voice right, every time
• 9.
  You find a map that will lead you to buried treasure. What do you hope to find? Pick as many as you like. 

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  • A.
    Connection and Community — Connecting with people lights me up. 
  • B.
    Impact and Transformation — I want to leave this place better than I found it. 
  • C.
    Peace of Mind — I want to live life with intention and devote more time to the passions and people that are meaningful in my life.
• 10.
  Choose a food to sustain you for the adventure ahead.

  • A.
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    Berries —  I want to get my fill of nutritious strategic advice to help me scale my business. 
  • B.
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    Apple Pie — I'd love conversion-optimized copy with a cinnamony filling of personality. 
  • C.
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    Vegetable Stew —  I need a hearty bowl of voice-of-customer research for my next copy project. 
  • D.
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    Rustic Bread and Cheese — You seem like someone I want to know. Let's be friends? 
  • E.
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    Free Cake — Wow, when you deliver, you deliver!

Quiz Outcomes

• 1.
  Avant-Garde Alchemist
• 2.
  Connection Cartographer
• 3.
  Enlightened Explorer
• 4.
  Curious Lurker