What's your coupon IQ?  

Quiz Questions

• 1.
  Deals only make customers less loyal to your brand.

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  • A.
    True
  • B.
    False
• 2.
  Consumers care only about coupons and discounts when making purchase decisions.

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  • A.
    True
  • B.
    False
• 3.
  Affluent customers don’t care about discounts and coupons. 

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  • A.
    True
  • B.
    False
• 4.
  Customers like to get coupons mainly from newspaper inserts. 

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  • A.
    True
  • B.
    False
• 5.
  Consumers are more price-conscious. 

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  • A.
    True
  • B.
    False
• 6.
  Deals make consumers buy on impulse. 

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  • A.
    True
  • B.
    False
• 7.
  Consumers still prefer paper coupons. 

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  • A.
    True
  • B.
    False

Quiz Outcomes

• 1.
  Find out more about what people want

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  If you were surprised by some of the findings of coupons and discounts, you are not alone. Your decisions on offering deals — why, when, where and to whom — should be driven by data. To find out more about what consumers think, feel and prefer about coupons and discounts, download the 2021 Vericast Deals & Coupons Report.