What is your unique B2B brand advantage?

Quiz Questions

• 1.
  What inspired the launch of your business?

  • A.
    Feeling of dullness and boredom.
  • B.
    Desire for purity, goodness, and simplicity.
  • C.
    A hunch or synchronistic experience.
  • D.
    Feelings of loneliness and alienation.
  • E.
    Flash of inspiration, daydream, or fantasy.
  • F.
    Feeling of dissatisfaction, restlessness, yearning.
  • G.
    Feeling powerless, mistreated, or under siege.
  • H.
    Seeing someone in need.
  • I.
    Lack of resources, order
  • J.
    Confusion, doubt, and a deep desire to find the truth.
  • K.
    Beckoned by a great challenge.
  • L.
    Falling in love with an idea, a cause, or a product.
• 2.
  Which motto resonates with you the most?

  • A.
    It can happen!
  • B.
    Don't fence me in.
  • C.
    I only have eyes for you.
  • D.
    Life is short. Break the rules
  • E.
    Power isn't everything, it's the only thing.
  • F.
    If it can be imagined, it can be created.
  • G.
    The truth will set you free.
  • H.
    All men and women are created equal.
  • I.
    Free... To be you and me.
  • J.
    If I can’t dance, I don’t want to be part of your revolution.
  • K.
    Love your neighbor as yourself.
  • L.
    Where there's a will, there's a way.
• 3.
  Which symbol is most like your business?

  • A.
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    Peace sign
  • B.
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    Artist's palette
  • C.
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    Jester's hat
  • D.
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    Medal
  • E.
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    Crystal ball
  • F.
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    Heart
  • G.
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    Pirate flag
  • H.
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    Helping hands
  • I.
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    Scales of justice
  • J.
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    Community
  • K.
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    Magnifying glass
  • L.
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    Compass
• 4.
  What do your clients get?

  • A.
    Connection with others
  • B.
    Ability to create something of enduring value
  • C.
    More control
  • D.
    Ability to discover the truth
  • E.
    Intimacy and pleasure
  • F.
    Revolution
  • G.
    To live in the moment with full enjoyment
  • H.
    Freedom, self-discovery and enlightenment
  • I.
    To experience paradise
  • J.
    To prove their worth through courageous and difficult action
  • K.
    Gain knowledge of the fundamental laws of how the world works
  • L.
    Protection from harm
• 5.
  What is your highest goal?

  • A.
    Making dreams come true.
  • B.
    Helping others.
  • C.
    Being in a relationship with the people, the work, the experiences, or the surroundings that ignites passion.
  • D.
    Using intelligence and analysis to understand the world.
  • E.
    To belong, fit in.
  • F.
    Destroy what's not working for the good of society.
  • G.
    Help create prosperous and successful families, companies, or communities.
  • H.
    Exert mastery in a way that improves the world.
  • I.
    Don't worry, be happy.
  • J.
    Have a great time and lighten up the world.
  • K.
    Experience a better, more authentic, more fulfilling life.
  • L.
    Give form to vision.
• 6.
  Which role aligns with your mission?

  • A.
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    Protester
  • B.
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    Adventurer
  • C.
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    Analyst
  • D.
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    Neighbor
  • E.
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    Artist
  • F.
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    Entertainer
  • G.
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    Athlete
  • H.
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    Environmentalist
  • I.
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    Nurse
  • J.
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    Psychic
  • K.
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    CEO
  • L.
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    Romantic partner
• 7.
  What do you want to avoid?

  • A.
    Standing out, seeming to put on airs, and being rejected
  • B.
    Falling into chaos or being overthrown
  • C.
    Being powerless, trivialized, or inconsequential
  • D.
    Having a mediocre vision or execution
  • E.
    Being alone, unwanted, or unloved
  • F.
    Getting trapped, conforming, or experiencing inner emptiness
  • G.
    Selfishness and ingratitude
  • H.
    Doing something wrong or bad that will lead to no good
  • I.
    Being ignorant, duped, or misled
  • J.
    Weakness, vulnerability, or wimping out
  • K.
    Unancticipated negative consequences
  • L.
    Boredom or being bored
• 8.
  What is your success strategy?

  • A.
    Do the right thing.
  • B.
    Develop artistic control and skill.
  • C.
    Develop vision and live it.
  • D.
    Make jokes and be funny.
  • E.
    Exert leadership.
  • F.
    Seek out information and knowledge.
  • G.
    Become more and more attractive physically, emotionally, and in every other way.
  • H.
    Disrupt, destroy, or shock.
  • I.
    Journey, seek out and experience new things.
  • J.
    Become as strong, competent, and powerful as you are capable of being.
  • K.
    Do things for others.
  • L.
    Develop ordinary virtues and become a solid citizen.
• 9.
  Which pop culture character evokes the essence of your brand?

  • A.
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    Captain Kirk: To go where no man has gone before.
  • B.
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    Obi Wan Kenobi: May the force be with you
  • C.
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    Jerry Seinfeld: It's a show about nothing
  • D.
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    Joan of Arc: All battles are first won or lost in the mind.
  • E.
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    Tony Soprano: I want to direct my power and anger against the people that deserve it.
  • F.
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    Professor Xavier: The use or misuse of power is everything
  • G.
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    Forest Gump: Life is like a box of chocolates.
  • H.
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    Mr. Rogers: It's a beautiful day in this neighborhood..
  • I.
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    Mother Teresa: Give until it hurts.
  • J.
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    Romeo and Juliet: Parting is such sweet sorrow
  • K.
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    Pablo Picasso: Everything you can imagine is real.
  • L.
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    Sherlock Holmes: When you have eliminated the impossible, whatever remains, however improbable, must be the truth.
• 10.
  What is your greatest strength?

  • A.
    Creativity and imagination
  • B.
    Competence and courage
  • C.
    Finding win-win outcomes
  • D.
    Faith and optimism
  • E.
    Responsibility and leadership
  • F.
    Outrageousness and radical freedom
  • G.
    Wisdom and intelligence
  • H.
    Joy
  • I.
    Passion, gratitude, appreciation and commitment
  • J.
    Realism, empathy and a lack of pretense
  • K.
    Compassion and generosity
  • L.
    Autonomy, ambition and the ability to be true to one's own soul
• 11.
  When are you at your best?

  • A.
    Leading in my field, community, or society.
  • B.
    Creating structures that influence culture and society.
  • C.
    Having concern for the world at large.
  • D.
    Experiencing life in the moment, one day at a time.
  • E.
    Experiencing spiritual love and self-acceptance.
  • F.
    Being a humanitarian, believing in the natural dignity of every person regardless of their abilities or circumstance.
  • G.
    Creating miracles, and moving from vision to manifestation.
  • H.
    Rebelling or being a revolutionary.
  • I.
    Using strength, competence and courage for something that makes a difference to the world.
  • J.
    Using wisdom, confidence, and mastery.
  • K.
    Expressing individuality and uniqueness.
  • L.
    Having a mystical sense of oneness.
• 12.
  Finally - Which term best describes you?

  • A.
    Dreamer
  • B.
    Individualist
  • C.
    Expert
  • D.
    Team player
  • E.
    Misfit
  • F.
    Visionary
  • G.
    Realist
  • H.
    Enthusiast
  • I.
    Entertainer
  • J.
    Altruist
  • K.
    Innovator
  • L.
    Role model

Quiz Outcomes

• 1.
  Innocent Brand Archetype

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  Your brand personality is the Innocent. You have faith and optimism. Your goal is to experience paradise and be happy. You make clients feel like they are doing the right thing. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 2.
  Explorer Brand Archetype

  Image Source

  Your brand personality is the Explorer. You are autonomous, ambitious, and true to your soul. Your goal is to experience a better, more authentic, and fulfilling life. Your make clients feel free and excited. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 3.
  Sage Brand Archetype

  Image Source

  Your brand personality is the Sage. You are wise and intelligent. Your goal is to use intelligence and analysis to understand the world. Your make clients feel like they have discovered the truth. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 4.
  Hero Brand Archetype

  Image Source

  Your brand personality is the Hero. You are competent and courageous. Your goal is to exert mastery in a way that improves the world. You make clients feel capable of proving their worth through difficult and courageous action. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 5.
  Outlaw Brand Archetype

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  Your brand personality is the Outlaw. You are outrageous and radically free. Your goal is to destroy what’s not working, for yourself or for society. Your make clients feel like revolutionaries. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 6.
  Magician Brand Archetype

  Image Source

  Your brand personality is the Magician. You find win-win outcomes. Your goal is to make dreams comes true. Your make clients feel like they understand the fundamental laws of the universe. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 7.
  Regular guy/gal Brand Archetype

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  Your brand personality is the regular guy/gal. You are realistic, empathetic, and devoid of pretense. Your goal is to belong and fit in. Your make clients feel connected to a community. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 8.
  Lover Brand Archetype

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  Your brand personality is the Lover. You are passionate, grateful, appreciative, and devoted. Your goal is to be in a relationship with the work, experiences, and people you love. Your make clients feel good through intimacy and sensory pleasure. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 9.
  Jester Brand Archetype

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  Your brand personality is the Jester. You are joyful. Your goal is to have a great time and lighten up the world. Your make clients feel like they can live in the moment with full enjoyment. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 10.
  Caregiver Brand Archetype

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  Your brand personality is the Caregiver. You are compassionate and generous. Your goal is to help others. Your make clients feel protected from harm. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 11.
  Creator Brand Archetype

  Image Source

  Your brand personality is the Creator. You are creative and imaginative. Your goal is to give form to vision. Your make clients feel like they can create something of enduring value. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!
• 12.
  Ruler Brand Archetype

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  Your brand personality is the Ruler. You are responsible. Your goal is to create a successful company or community. Your make clients feel in control. Visit TrailblazerNewMedia.com for a custom brand report that includes:Details on your primary brand archetypeWhat emotions to evoke in your clientsYour worldview and beliefsYour brand enemiesMessaging strategiesNaming strategiesStories and content typesVisual design, colors, and imagesThemes and metaphorsAnd more!