5.
Your Brand's Archetype is... The Rebel
BOOM! You're a REBEL! Otherwise known as the Maverick, Outlaw, Risk-Taker, and the Revolutionary. You command change and aren't afraid to speak your peace. Your audience is not only drawn to your innate enthusiasm for raw realness, but they're in tune with your progressive and independent spirit. Listen, they need you to be consistent in how you challenge the status quo as well as, how you motivate and encourage progressiveness through leadership, honesty, and bravery. You stand for something! So Let's Break Down Your Branding Goals...Goal: Break the rules and fight authorityTraits: Rebellious, iconoclastic, wild, paving the way for changeChallenge: Could take it too far and be seen in a negative way, destructive, or out of control. You also may find it difficult to discover creative ways to make your voice heard - without being perceived as too extreme.Marketing Niche: Agent of Change, advocate for the disenfranchised, allow people to vent or break with conventionsMarketing Strategy: You're an innovator, so it's important to continue being that out-of-the-box thinker to your audience. Your goal is to disrupt and shock!Your Brand Voice: You're honest, raw, and even loud. You might swear and speak fearlessly about the topics that you find important, which makes you unconventional but effective.What Your Customers Feel: They love the thrill of the unconventional, raw, dangerous, and even the risky. They're risk-takers and are absolutely drawn to someone who encourages that.Celebrity Examples: Harley-Davidson, Virgin (Richard Branson)Your brands' mood board*Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌