Tired of the same old strategies? Freshen up your marketing with our Brand Archetype Quiz:

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Quiz Questions

1.
It's time to give your brand a "tagline." Which of the following most aligns with your mission?
- A.
  "Simply Good."
- B.
  "You Only Get One Life. Get Out and Make it Count"
- C.
  "Education is the Path to Wisdom and Wisdom is Where the Answers Lie"
- D.
  "Life is like a Roller Coaster. Throw your hands up and enjoy the ride!"
- E.
  "Truly. Madly. Deeply. Always."
- F.
  "Where We Treat Everyone Like Friends."
- G.
  "Everybody is a Somebody"
- H.
  "Where Imagination Creates Our Future"
- I.
  "Excellence in Everything. Excellent is Who We Are."
- J.
  "Making Impossible Happen"
- K.
  "Why Settle for Status Quo, When You Can Be The Change That You Want to See in this World"
- L.
  "Making the World a Better Place"
2.
Which word pairing best describes the energy you want your brand to exude?
- A.
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  Approachable / Down to Earth
- B.
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  Inspirational / Charismatic
- C.
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  Bold / Adventurous (Seeks new things)
- D.
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  Passionate / Sensual
- E.
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  Dominate / Control
- F.
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  Imaginative / Talented (Creative)
- G.
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  Caring / Considerate
- H.
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  Insightful / Knowledgeable
- I.
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  Joyous / Amusement
- J.
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  Leadership / Influence
- K.
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  Goodness / Happiness
- L.
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  Rebellious / Combative (Go against the grain)
3.
What's your brand's BIGGEST strength?
- A.
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  We’re a trustworthy hub of information. From politics to pop culture, we always serve straight facts.
- B.
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  We’re always lending a hand and nurturing clients through our optimism.
- C.
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  We create magic by having clients tap into their extraordinary powers. This bring extraordinary results.
- D.
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  We motivate our audience to go harder and achieve bigger/better results.
- E.
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  We inspire others to take life by the horns and ride. YOLO is our mantra!
- F.
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  We believe that love makes the world go around!
- G.
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  We inspire others to discover the super hero within themselves!
- H.
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  We see potential everywhere and seek to uncover the beauty within liberated imagination.
- I.
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  We believe that laughter is the best medicine.
- J.
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  We believe in honesty, innocence, and integrity. We strive to live up to these standards daily.
- K.
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  We prioritize community. Let's band together to create safe/inviting environments for all who need a friend.
- L.
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  We believe that the only way to stand out from the crowd... is to just stand out.
4.
If your brand was a person, what would he or she wear?
- A.
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  Neutral friendly colors
- B.
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  Boots and jeans.
- C.
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  Business casual.
- D.
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  Business Professional. Suit and tie will always catch the eye.
- E.
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  Let's go fun and playful with a floral, sleeveless shirt and sun conscious hat!
- F.
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  Little to nothing at all. ;)
- G.
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  Scrubs and comfy shoes.
- H.
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  Minimal and uncomplicated.
- I.
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  Leather Jacket paired with some vans, converse, or boots!
- J.
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  Something purple, gold, teal, or magical!
- K.
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  Sports gear! Nike, Under Armour, or something that I can move freely in.
- L.
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  Tie-Dye Hoodie or something that expresses my creativity.
5.
If your brand was a picture, which one of these pictures would it be?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
- G.
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  Answer G
- H.
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  Answer H
- I.
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  Answer I
- J.
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  Answer J
- K.
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  Answer K
- L.
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  Answer L
6.
Imagine yourself as YOUR brand. What’s your BIGGEST weakness?
- A.
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  I have a very likeable personality, but sometimes I'm uncomfortable with being the center of attention. As a result, I prefer to blend in with everyone else.
- B.
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  Oftentimes, I'm seen as being too controlling or unapproachable. While some appreciate the authority in my leadership style, others can perceive it as arrogance.
- C.
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  I'm often thought of as too naïve or even boring. I enjoy the blissfulness of ignorance, but it can put me at a disadvantage in social situations.
- D.
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  Sometimes, I can be impractical, critical, or even condescending. This results in overthinking things without taking action.
- E.
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  I fear being alone and rejected. As a result, I'm driven to compulsive or even rash behavior.
- F.
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  I can't stand selfish people. But, my desire for love and acceptance makes it difficult for me to reject others.
- G.
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  I set high expectations and can have negative perceptions of myself/others, which can result in depressive states.
- H.
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  I feel a sense of emptiness in the absence of opportunity and adventure. I depend heavily on external factors to feel joy.
- I.
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  It's hard to connect with others on a personal level. Also, I find it difficult to trust people and delegate tasks- I'd rather do it myself.
- J.
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  I fear being perceived as a coward or weak. Though, fully aware of my bravery, I still feel the need to prove myself to "them" and me.
- K.
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  I love making people laugh, but dread the moment silence fills the room. Nothing scares me more than boredom.
- L.
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  I'm afraid of being mediocre! Also, I'm a perfectionist and spend an incredible amount of time on a single task (until it's done right). This is cool, until it becomes inefficient.
7.
Which quote sounds the most like 'you'?
- A.
  "The eyes are useless when the mind is blind." - Unkown
- B.
  "It's kind of fun to do the impossible." - Walt Disney
- C.
  "There are friends, there is family, and then there are friends that become family" - Unknown
- D.
  If they don't give you a seat at the table, bring a folding chair." - Shirley Chisholm
- E.
  "If it scares you, it might be a good thing to try." - Seth Godin
- F.
  "Being consistent is not the same as being predictable." - Melissa Bolton
- G.
  "In the battle of you vs. exhausted, WILL wins." - Under Armour
- H.
  "We'll take it from here." -Unkown
- I.
  "Part of being a person is about helping others." -Regis Murayi
- J.
  "The chief enemy of creativity is good sense." - Pablo Picasso
- K.
  "I'm not superstitious but I am a little stitious." - Michael Scott (Steve Carbell - The Office)
- L.
  "There is only one happiness in this life, to love and be loved." - George Sand
8.
Any past experience working with brand strategists?
- A.
  You bet! It was a great experience — I’d definitely try it again.
- B.
  Nope — but it might be time to give one a go...
- C.
  I've never been interested... I like to figure things out on my own.
9.
How good are you, when it comes to sticking to a plan?
- A.
  When I have a plan, I'm pretty good at following through.
- B.
  I find it really challenging to commit to a program.
- C.
  Setting reasonable and achievable habits are a natural part of my life.
- D.
  I tend to go "all in" for a few months... and then fall off the wagon.

Quiz Outcomes

1.
Your Brand's Archetype is... The Innocent!
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Sweet! Your brand's archetype is "Innocent". These brands are LOVED! This means it's super important for you to guard your reputation. Innocent brands must be firm in their brand's integrity and standards. It is also important to share what makes you happy so that you can continue to spread that energy with your customers. So Let's Break Down Your Branding Goals...Goal: To Be Happy and Spread Optimism. Purity in Life.Traits: Strives to be good. This brand has a pure, young, optimistic, simple, moral, romantic, and loyal kind of vibe.Challenge: This brand can seem naive or boring to some consumers.Marketing Niche: Brands with strong values are often seen as trustworthy, reliable, and honest, associated with morality, good virtues, and simplicity, and can be nostalgic.Marketing Strategy: Be honest, trustworthy, positive, and straightforward.Your Brand Voice: Simple and concise, cheerful and optimistic.What Your Customers Feel: Your customers feel a sense of hopefulness and encouragement when they experience your brand. Life is good and they enjoy simplicity.Celebrity Examples: Taylor Swift, Dorothy from The Wizard of OzCheck Out the Mood Board:Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist Click to Read ✍2. Grab some useful resources. Starting with my eBook called: Mark. Market. Marketing. It’ll help with creating your mark in your market by using clear marketing strategies and positive thinking. And listen, there's a bunch more but I’m going to make it super straightforward for you...3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
2.
Your Brand's Archetype is... The Sage!
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Woo-Hoo! Your brand's archetype is "Sage". Sage archetypes operate from the foundation of knowledge and truth. They are the scholars, advisors, mentors, and teachers who are dedicated to collecting factual and reliable information to share with others. Sage brands believe that "everything is a learning experience" and that the more we know - the more we grow.So Let's Break Down Your Branding Goals...Goal: To help people better understand the world. Your goal is to provide practical information, strategy, and analysis.Traits: Strives to be transparent and factual in their messaging with data to back it up. Challenge: This brand can be the "know-it-all's", overly philosophical, and too opinionated. Marketing Niche: You are the wealth of factual information and knowledge that people are drawn to. Your goal is to help people better understand the world through thoughtful, analytical, and intelligent approaches.Marketing Strategy: Be straightforward with your audience and provide factual and relevant proofs of your discoveries.Your Brand Voice: Articulate, knowledgeable, assured and, guiding. Sage brands tend to use high-level vocabulary, references, research, and proofs. What Your Customers Feel: People are drawn to your wisdom and expertise. They consider you the teacher, guru, expert, and mentor in your field and they are curious to learn and absorb more from you. This may require you to dig deeper so that you can continue your journey to guide others towards higher truths.Celebrity Examples: Bill Gates, Albert Einstein, Gandhi, Oprah WinfreyYour Brands Mood Board*Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist Click to Read ✍2. Grab some useful resources. Starting with my eBook called: Mark. Market. Marketing. It’ll help with creating your mark in your market by using clear marketing strategies and positive thinking. And listen, there's a bunch more but I’m going to make it super straightforward for you...3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
3.
Your Brand's Archetype is... The Explorer!
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AWESOME! Explorer brands are authentic, adventurous, independent, and even spiritual. They enjoy their freedom and fresh air and encourage initiative and self-discovery to help others grow. Explorers are known to take life by the horns, by seeking new opportunities to discover the world. And they want to share that with others. Your brand has an innate desire to help others feel - free. So Let's Break Down Your Branding Goals...Goal: To help people better understand themselves. They encourage self-discovery and independent initiative to help people grow.Traits: Strives to be transparent and factual in their messaging with data to back it up. Challenge: It can be hard to settle down or commit and at times, it can be tough to find satisfaction. Marketing Niche: You should market yourself as an exciting, liberating, risk-taking, and authentic brand.Audience Motivation: Explorers are looking for freedom so they'll feed off of your ambitious, pioneer-like, and open-minded spirit.Your Brand Voice: Encouraging, freeing, and daring.What Your Customers Feel: Your customers want a sense of freedom. They're not afraid to learn from their mistakes and they admire the courage it takes to be adventurous, independent, and ambitious.Celebrity Examples: Indiana Jones, Captain James T. Kirk, Amelia Earhart, and other trailblazers, StarbucksYour brands' mood board*Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist Click to Read ✍2. Grab some useful resources. Starting with my eBook called: Mark. Market. Marketing. It’ll help with creating your mark in your market by using clear marketing strategies and positive thinking. And listen, there's a bunch more but I’m going to make it super straightforward for you...3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
4.
Your Brand's Archetype is... The Magician!
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You're the embodiment of magic. The Magician Brands are insightful and inspiring. They love to make dreams come true by leveraging the laws of the universe. You are intuitive by nature and can often be described as a visionary. As a magician, you have the power in your brilliant hands to change lives. So here's the thing... it's not uncommon to exhibit spiritual or deep personal connections. You are in-tuned with your powers, and as such, will always find strength in seeking knowledge and learning new skills.So Let's Break Down Your Branding Goals...Goal: To make dreams come true, you leverage the laws of the universe.Traits: Visionary, charismatic, imaginative, idealistic, spiritualChallenge: Could take risks that lead to bad outcomesMarketing Niche: You help people transform their reality. You inspire change and expand consciousness.Marketing Strategy: Develop a vision for your brand and live by the soul of that. It's important for you to help others transform their lives using new methods, invent new methods and processes.Your Brand Voice: You are expansive, moving, and articulate.What Your Customers Feel: "I want to experience that," "I'm on the cutting edge," Fascinated, enchanted.Celebrity Examples: Oprah, Steven Spielburg, and Walt DisneyYour Brands Mood Board*Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist Click to Read ✍2. Grab some useful resources. Starting with my eBook called: Mark. Market. Marketing. It’ll help with creating your mark in your market by using clear marketing strategies and positive thinking. And listen, there's a bunch more but I’m going to make it super straightforward for you...3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
5.
Your Brand's Archetype is... The Rebel
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BOOM! You're a REBEL! Otherwise known as the Maverick, Outlaw, Risk-Taker, and the Revolutionary. You command change and aren't afraid to speak your peace. Your audience is not only drawn to your innate enthusiasm for raw realness, but they're in tune with your progressive and independent spirit. Listen, they need you to be consistent in how you challenge the status quo as well as, how you motivate and encourage progressiveness through leadership, honesty, and bravery. You stand for something! So Let's Break Down Your Branding Goals...Goal: Break the rules and fight authorityTraits: Rebellious, iconoclastic, wild, paving the way for changeChallenge: Could take it too far and be seen in a negative way, destructive, or out of control. You also may find it difficult to discover creative ways to make your voice heard - without being perceived as too extreme.Marketing Niche: Agent of Change, advocate for the disenfranchised, allow people to vent or break with conventionsMarketing Strategy: You're an innovator, so it's important to continue being that out-of-the-box thinker to your audience. Your goal is to disrupt and shock!Your Brand Voice: You're honest, raw, and even loud. You might swear and speak fearlessly about the topics that you find important, which makes you unconventional but effective.What Your Customers Feel: They love the thrill of the unconventional, raw, dangerous, and even the risky. They're risk-takers and are absolutely drawn to someone who encourages that.Celebrity Examples: Harley-Davidson, Virgin (Richard Branson)Your brands' mood board*Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
6.
Your Brand's Archetype is... The Hero!
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HOOYAH! You're the HERO! Also known as the Warrior, Champion, and the Victor. You are determined to transform the world by taking charge of your goals, digging deep, and persevering. Your brand demonstrates heroism by embracing the courage that it takes to change the world. You do this by facing adversity head-on and encouraging others to embrace their inner-lion and to take action. So Let's Break Down Your Branding Goals...Goal: Help to improve the worldTraits: Courageous, bold, honorable, strong, confident, inspirational.Challenge: Could be arrogant or aloof. You can also be a workaholic and fear being perceived as a coward or a failure.Marketing Niche: Make a positive mark on the world, solve major problems, or enable/inspire others to do so.Marketing Strategy: It's important for you to be as strong and competent as possible. Take action! And, continue to motivate others through go-getting character.Your Brand Voice: You're confident and direct, motivational and self-confident. You're goal-oriented, courageous, confident, and bold! You're self-assured and actionable.What Your Customers Feel: Your customers feel inspired and motivated by you. "I can/overcome this."Corporate Examples: Weight Watchers, Gatorade, Spalding, Marines, ESPN, Red Cross, and NIKECheck Out Your Brand's Mood Board...Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
7.
Your Brand's Archetype is... The Lover!
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Hey there, Lover! Let's talk about your archetype... You are a passionate brand that is based on (you guessed it) LOVE. But, love comes in all types of ways: love for family, love for friends, for God, and for life itself. This archetype is emotional and consciously driven by feelings and idealism. Your customers value the relationship that you have with them and that may come through your customer service and appreciation.So Let's Break Down Your Branding Goals...Goal: Create intimacy, inspire loveTraits: Passionate, sensual, intimate, romantic, warm, committed, idealisticChallenge: Could be too selfless or not grounded enoughMarketing Niche: Help people feel appreciated, belong, connect, enjoy intimacy, build relationshipsMarketing Strategy: Become attractive to others.Your Brand Voice: Can vary between romantic, edgy and erotic, or elegant.Your Brand's Variances: (1) Lover- Faithful and passionate. Intimacy and togetherness. (2) Romance- Charming and charismatic, optimistic and sociable.(3) Companion- Loyal and trustworthy. The confidante.(4) Hedonist - Erotic and sensual. Living in the moment.(5) Matchmaker - Power of human connection and relationshipsWhat Your Customers Feel: "I want what s/he has" Excited, and spellboundCelebrity Examples: Victoria’s Secret, Godiva Chocolate, Marie ClaireYour Mood BoardReady to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a call so we can chat about your marketing, branding, SEO, or web design goals. Click the link below to schedule!P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
8.
Your Brand's Archetype is... The Jester!
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Sweet, Baby Jester!! Listen, Jesters are the cool brands indeed. You're full of light, laughter, and enthusiasm, and the best part of your brand's "makeup" is that your customers can't get enough of you. You are the happiest when you break the rules and create your own, and you have no problem with being innovative. The sky is the limit with you - as long as joy and laughter can have a front seat to the show.So Let's Break Down Your Branding Goals...Goal: To bring joy to the worldTraits: Fun, sense of humor, light-hearted, mischievous, irreverentChallenge: Could be seen as frivolous or disrespectfulMarketing Niche: Help people have a good time or enjoy what they are doing, allow people to be more impulsive and spontaneousMarketing Strategy: Your customers crave your clever and fun solutions to their problems. So it'll be important for you to create a consistent feeling of fun and laughter.Your Brand Voice: Enthusiastic, expressive, self-deprecating. Listen you have the jokes, so tell them!What Your Customers Feel: Your customers are attracted to fun-loving attitudes. They enjoy the feeling of lighthearted humor and cheerful energy.Celebrity Examples: Jim Carey, Robin Williams, Steve Martin, Jerry Lewis, Kevin Hart, Your Brand's Mood Board*Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a quick call so I can learn more about your project goals.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
9.
Your Brand's Archetype is... The Girl/Guy Next Door!
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Awesome! You are The Everyman Archetype otherwise known as the Girl/Guy Next Door. This archetype is relatable, simple, and down-to-earth. It's also, all about working hard, living simple, and belonging. So Let's Break Down Your Branding Goals...Goal: To belong, or connect with othersTraits: Down to earth, supportive, faithful, folksy, person next door, connects with othersChallenge: Could lack a distinctive identity and blend in too muchMarketing Niche: Common touch, solid virtues, gives a sense of belongingMarketing Strategy: Your customers feel the most comfortable when they feel welcomed. It's important for you to make sure that your brand embodies a feeling of community and values.Your Brand Voice: Understanding, faithful, fair, kind, friendly, humble, and honest. Your story is relatable and you're behavior is similar to peer/friend. What Your Customers Feel: A sense of belonging and enjoyment.Celebrity Examples: Julia Roberts, Drew BarrymoreCheck Out Your Brand's Mood Board...Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a quick call so I can learn more about your project goals.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
10.
Your Brand's Archetype is... The Creator!
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Hey there, free spirit! Creator archetypes are non-conformists and typically people that are driven by the eccentric ability to tap into their imagination. These archetypes usually receive an immense amount of fulfillment and satisfaction from their creative process and from their finished work. Many entrepreneurs, writers, and artists embody the creative archetype because they crave the freedoms of expression and artistry.So Let's Break Down Your Branding Goals...Goal: Create something with meaning and enduring valueTraits: Creative, imaginative, artistic, inventive, entrepreneur, non-conformistChallenge: You are a perfectionist, so you're challenged by the need to be perfect... Listen, you don't have to be. As a matter of fact, this thinking is impractical. Just be creatively and magically true to your strengths.Marketing Niche: You are a visionary. You support your customers by fostering creativity and imagination in them. You help them see that the impossible, can be possible.Marketing Strategy: Develop an artistic or technical niche and validate your authority by your constant representation of your creative skillset(s).Your Brand Voice: Inspirational, innovative, daring, expressive, and provocative. What Your Customers Feel: Your customers are amazed by the ability to develop products that are equally beautiful and functional. Celebrity and Corporate Examples: Lego, Crayola, YouTube, PinterestYour Brand's Mood Board*Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a quick call so I can learn more about your project goals.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
11.
Your Brand's Archetype is... The Ruler!
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Excellent! The Ruler archetypes are often seen as industry leaders and staples within the community. They are the complete opposite of the Rebel/Outlaw archetypes as they are keen on establishing order to prevent chaos. Ruler Brands are also firm believers in policy and procedures, and oftentimes are very structured in their personal life and professional endeavors. So Let's Break Down Your Branding Goals...Goal: Control, create order from chaosTraits: Leader, responsible, organized, role model, administratorChallenge: Could lack a common connection, or be too authoritative or controlling that you come across as arrogant, controlling, cold, or even entitled.Marketing Niche: Help people become more organized, restore order, create more stability and security in a chaotic world.Marketing Strategy: You are a leader, so it's important to exert that sense of leadership throughout your marketing strategy. Take responsibility, strive for excellence, and be an example to your peers and constituents. Your Brand Voice: Firm, commanding, and articulated. What Your Customers Feel: You are great at making other people feel important, empowered, and safe.Celebrity Examples: Microsoft, Barclays, Mercedes-BenzBrand Levels: Every brand has a different level of intensity and the Rulers are represented by the following (whereas level one is mature and level 3 is the furthest developed)Level 1: You take responsibility in your own lifeLevel 2: Being a leader in your community, family, or group.Level 3: Becoming a leader of government or community.Check Out Your Brand's Mood Board...Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a quick call so I can learn more about your project goals.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
12.
Your Brand's Archetype is... The Caregiver
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Perfect! You're The Caregiver. As such, you play an important role to your customers, patients, and followers as you provide a feeling of safety, support, and compassion for them. It's important that you keep to your motto that says, "treat others the way you want to be treated" so that your customers can continue to feel nurtured under your wing.So Let's Break Down Your Branding Goals...Goal: To care for and protect othersTraits: Caring, maternal, nurturing, selfless, generous, compassionateChallenge: Being taken advantage of, taken for granted, or exploitedMarketing Niche: Help people care for themselves, serve the public through health care, education or aid programsMarketing Strategy: Your Brand Voice: Warm, gentle, and welcoming. Your brand will give your customers a feeling that they are not alone.What Your Customers Feel: Celebrity Examples: Mother Theresa, Campbell’s Soup, Johnson & Johnson, HeinzCheck Out Your Brand's Mood Board...Ready to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: What do you hope to gain from having the right brand?What is your "why"?What sort of future do you want to create?2. Consider your perfect client. Who are you trying to attract? Think of it this way - we are more likely to purchase from people and organizations that reflect our core values and beliefs.Take a moment to consider your market segmentation (i.e. median income, demographics, sex, nationality, and values)3. Check out the competition. You want to make sure your voice is unique. It’s too easy for businesses in the same niche to seem similar. Having a unique archetype enables you to stand out! If you made it down this far, that means you take your brand and your business seriously! So let me introduce myself.My name is Carla and I'm your personal Marketing Concierge.What does it mean to work with someone like me?You get the best of both worlds. I'm a creative and marketing strategist who supports clients with their brands, web design, marketing, and content curation. And the coolest part! I get to do that for clients all over the world.Think you could use my help? After working 15+ years in marketing, design, and project management I've learned that I have a knack for people and creativity. Using character development strategies, I help brands create stories that resonate with their unique audiences so they too, can GROW!Whatever your industry, I know I can help. 🎉Not sure how to start? Start with either one or ALL of the following x3 resources listed below. 1. Take 4 minutes to read "F*ck the Box: The Importance of Building your Brand your way! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist. Click to Read ✍2. Grab some useful resources. Starting with THE iD Training Manual. This book provides a ton of step-by-step guides. From tips on discovering your brand and building a niche to discovering the right audience to target through your compelling marketing campaign. This book is a quick to-do list for all of your marketing needs. Click to Buy3. Book a quick consultation with yours truly! Think we might make the perfect team? Sweet! We'll jump on a quick call so I can learn more about your project goals.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌

Tired of the same old strategies? Freshen up your marketing with our Brand Archetype Quiz:

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