What's your wellness business model archetype?

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Quiz Questions

1.
How many clients have you worked with so far?
- A.
  
  None, I'm just getting started
- B.
  
  1-5. Mostly friends or referrals
- C.
  
  6-20. My business is finding its legs and I've worked with a few people now
- D.
  
  21+. I'm established and work regularly with clients
2.
How do you want to work with clients? Pick the one that most closely fits.
- A.
  
  I want my work to be predominantly 1:1 with clients.
- B.
  
  I'd like most of my business to be 1:1, but to have a few one-to-many offers and passive income generators too.
- C.
  
  I want to work with a small number of 1:1 clients, but mostly offer group programmes and one-to-many products.
- D.
  
  I want to stop working with clients and concentrate on other things - webinars, passive products, speaking, writing and expanding my knowledge.
3.
Do you consider your business to be local or international? If you're just starting, pick the one you'd like to achieve.
- A.
  
  Very local - I have an in-person clinic or space, I'm known in the area and all my customers live in my locality.
- B.
  
  Mostly local - primarily my customers are local but I do still trade online and work with clients in other cities and countries.
- C.
  
  Mostly international - primarily my customers come through my online presence and they could be anywhere in the world. But I do have a reputation locally too, I just don't rely on it.
- D.
  
  Entirely international - barely any of my customers come from my home town or locality. I exclusively trade online and work with clients all over the world.
4.
How much content do you feel you’re able to produce every week, sustainably?
- A.
  
  Loads - I've got hundreds of ideas and I love producing blogs, videos, social media posts and stuff that helps people!
- B.
  
  Some - I enjoy sharing my knowledge, but often don't know what's best to convert people into customers.
- C.
  
  Very little. I know it's necessary but I don't enjoy it and I don't really have the time amongst everything else I have going on.
- D.
  
  The idea of producing content brings me out in hives. Can't customers just find me without all that?
5.
Do you prefer to be prepared and scripted, or do you love to be spontaneous and flexible?
- A.
  
  Prepared and scripted 100%! I don't do anything on the fly.
- B.
  
  I like the security of being prepped, but can wing it if necessary.
- C.
  
  I'm better going with the flow, but do see the benefits of having a plan and being organised.
- D.
  
  Spontaneous and flexible. I get bored so easily.
6.
Do you consider yourself introvert (get your energy away from people) or extrovert (get your energy with people)?
- A.
  
  Introvert all the way. I love being by myself and am very self-motivated. I find too much time with others exhausting.
- B.
  
  Mostly introvert. I'm good by myself but I do like to connect with others.
- C.
  
  Mostly extrovert. Being around others is important to me and I enjoy it, but appreciate time alone too.
- D.
  
  Extrovert all the way. I need others to get me fired up and excited about what I do. I hate being by myself!
7.
How much do you need feedback and interaction from others when you work?
- A.
  
  I really need feedback and assurance that what I'm doing is resonating. I can't cope if I feel I'm talking to no-one.
- B.
  
  Feedback and engagement is important to me. But I get that not everything will land and it takes time.
- C.
  
  Generally I'm pretty self-sufficient, but I do appreciate a kind word or pat on the back once in a while!
- D.
  
  I don't need it, I'm self-motivated and get satisfaction from accomplishing things alone, not others responses.
8.
How do you feel about launching and promoting your offers?
- A.
  
  Pumped! I love talking about what I do and getting people excited about what I offer.
- B.
  
  I'm happy to do it. I know it's important and I'm willing to put the work in to make the business model I want succeed.
- C.
  
  Daunted. I've tried it before and it's not worked or I've heard from others it's difficult.
- D.
  
  Just thinking about launching makes me feel exhausted.
9.
Where do your customers come from at the moment? If you're just starting, where would you like them to come from?
- A.
  
  Social media! I get great engagement and most come through there.
- B.
  
  Google and my website. I've got my SEO working well and customers find me.
- C.
  
  Referrals or word of mouth. I've got a good network and have a reliable trickle of enquiries and bookings.
- D.
  
  Total mix. I have lots of different marketing channels and there's not one that I rely on over the others.
10.
Long-term, what are your ambitions for your business? Choose the one that most closely fits your dream.
- A.
  
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  To lie on a beach and drink piña coladas, earn loads of money and not need to be tied to my laptop
- B.
  
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  To speak on international stages, write books and be known as the expert for my specialism
- C.
  
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  To have a small but thriving practice, plenty of free time with friends and family and space to up-skill and learn
- D.
  
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  To run a great, busy business alongside a team that brings diversity to my life and keeps me challenged

Quiz Outcomes

1.

An Influencer Izzie business model would suit you best!

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Designed around creating a personal brand and reputation, you'll be creating amazing, helpful and informative content on a website/blog, social media channel, a YouTube channel or podcast to build your brand.This model relies on the consistency and volume of your free content to create a large loyal audience that know, like and trust you, but by the sounds of your answers, this is right up your street!You'll be earning your income by selling access-anytime products or maybe running a select number of one-off webinars on your chosen topic.Other potential income strands come from brand partnerships and advising and/or corporate work, both more easily attracted because of your high profile.Read more about Influencer Izzie pros and cons and check out a case study in Chapter 5 of Just Start Now.Sound good but not sure how to create content that actually converts? Download my guide to three essential types of content, including 100+ prompts to get going with right now 👇🏼
2.

A Bespoke Betty business model would suit you best!

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Designed around primarily working one-to-one with clients, online or from a clinic, Bespoke Bettys make up the majority of the wellness workforce so you're in great company with lots of fabulous examples. You will be a master of things like search engine optimisation and get found online by ideal customers without needing to ‘launch’ and promote a lot. Referrals are your bread and butter.Being a Bespoke Betty may involve running a few free or paid one-off webinars or challenges to attract attention to your one-to-one work, particularly at the beginning when you are building a reputation. But eventually these will just be an added extra way to get sign ups, not as a necessity for your business model to work.Read more about Bespoke Betty pros and cons and check out a case study in Chapter 5 of Just Start Now.Sound good but the term Search Engine Optimising (SEO) is freaking you out? Access my masterclass now to understand how Google works and the essentials to getting found on search engines (without needing to understand all the technical stuff!) 👇🏼
3.

A Responder Rachel business model would suit you best!

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Responder Rachels create businesses that are deeply rooted in seeing what people struggle with and then offering solutions in the form of courses, webinars, challenges, ebooks or courses.This is a constantly evolving and adaptive model, so it's for those of you who get bored easily! You will have offers at different price points to cater for your customers at each stage – right from cheap-as-chips and no brainer offers, through to a VIP level way of working with you in a more personalised way.Read more about Responder Rachel pros and cons and check out a case study in Chapter 5 of Just Start Now.Sound good but don't have a clue how to create something like a webinar that people would attend? Access my masterclass now to understand how to run online events that sell out so they can become part of your offering 👇🏼
4.

A Signature Sally business model would suit you best!

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Signature Sallys have a signature, long-running, one-to-many course or membership, either available to sign up to any time or enrolling just once or twice a year, charged at a higher level.This model is for you because you're more established, you've been working with clients a while now and you're ready to move into the one-to-many model to free up time and help more people. You can also generate income working one-to-one alongside your signature offer, but at a much higher level with a smaller number of people than you're probably serving 1:1 right now.Read more about Signature Sally pros and cons and check out a case study in Chapter 5 of Just Start Now.Sound good but wouldn't know how to promote a higher investment programme like this?A strong sales page can really convey the transformation your offer gives your customers. Find out the essentials to a high converting sales page in this training 👇🏼

What's your wellness business model archetype?

Take this quiz to uncover which business model suits your personality the best - and grab a free tool to get started!

Quiz Questions

Quiz Outcomes