What is your Brand Voice (and why should you care...)?

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Quiz Questions

1.
I want my clients to feel...
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- A.
  Excited about their future (of course!) success 🎉
- B.
  Like they're 100% capable of achieving their dreams!
- C.
  Like they've got the energy to accomplish big.
- D.
  Cooler than the average emoji 😎
2.
Which famous friendship best represents how you relate to your clients?
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- A.
  The Bennett Sisters - We tell each other everything! (from Pride & Prejudice by Jane Austen... I seriously recommend you read it - for the first time or again!)
- B.
  Hugh Jackman and Ryan Reynolds — We love one another but there’s a lil' tension.
- C.
  Tina Fey and Amy Poehler — We're the other's hype-girl. We support each other spiritually and emotionally...
- D.
  Did I miss the memo? Since when did business & friendship become a thing?
3.
What's causing you stress about your brand’s voice?
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- A.
  I want to find out why my community members seem so disengaged. Nothing I write excites them.
- B.
  I'm working on building my community. I think we're close but I just can’t seem to convert them.
- C.
  My community members have lost interest entirely. Some even seem confrontational... like they’re trying to pick a fight.
- D.
  My existing community members are engaged and convert well. But I’m having a hard time gaining new leads.
4.
Fill in the blank: Life is nothing without _____
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- A.
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  cocktails & girlfriends!
- B.
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  a perfectly followed schedule!
- C.
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  a higher purpose!
- D.
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  a cool reputation!
5.
What stage of business are you currently in?
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- A.
  Just starting out… So anything is possible, right?
- B.
  I’m well-established. Some might even call me a cornerstone of my niche.
- C.
  Relatively new but growing quickly!
- D.
  Been at it a while but not seeing the results I’d hoped for...
6.
Which statement best sums up your perception about your brand’s voice?
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- A.
  I’m worried I come off a little cold. I don’t know how to strike a balance between professional and personal.
- B.
  I feel my personality causes me to give too much value away for free and I miss out on sales.
- C.
  Insecurity? That’s not a thing for me.
- D.
  Some people don’t seem to take me seriously. They’re hesitant to trust my judgement.
7.
Pick your ideal client!
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- A.
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  A fun-loving trendsetter!
- B.
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  A super suave business(wo)man!
- C.
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  A high-spirited yogi!
- D.
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  A big corporation with a message I can stand behind!
8.
My brand’s strong suit is…
- A.
  It’s slick style! I'm good at staying current with the latest trending topics.
- B.
  It's reputation. I'm well-respected in my industry. Clients trust my judgement and feedback.
- C.
  It's nurturing culture and mad skills. They inspire the community I'm building.
- D.
  Respect. My clients know they can trust me with tight deadlines and getting all the details right.
9.
Which hashtag are you most likely to use?
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- A.
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  #SpiritualAwakening
- B.
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  #MillionaireMindset
- C.
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  #90sNostalgia
- D.
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  #EntrepreneurLife
10.
What sentence sounds most like your brand?
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- A.
  Friend, it’s alright to give yourself a break. Respect your boundaries and sip your tumeric latte in peace.
- B.
  Mrs./Mr. Thomas, we appreciate your business and look forward to serving you again soon.
- C.
  The cool thing about our company is that we’re sort of like a big family.
- D.
  Hi, lovey ✨ We’re super excited to announce the arrival of our spring collection. Can't wait to see you!

Quiz Outcomes

1.
You Have a... Polished + Professional Voice!
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Good news, friend, you don’t have to worry about getting your point across — you speak with outstanding clarity and articulation! Which wins the trust of potential clients quickly.Your voice’s version of dressing down is undoing its top button. Given downtime, it defaults to reorganizing its Apple Music library while watching Yellowstone for the umpteenth time. Sounds fun, right?You’re (let's call it) frugal with expressive grammar. Even the odd exclamation point seems like ‘too much.’ Emojis? You’re going to take a hard pass…Here’s the situation. Your concision is an asset, yes. But sometimes it might come off a bit cold. Your clients want to feel like they’re connecting with a real person. Do you know anyone who’s never emotional? It’s O.K. to feel things… And to let your leads see it!“I want to do business with a company that treats emailing me as a privilege, not a transaction.” — Andrea MignoloSuffering From A Corporate Identity Crisis? Try These 3 Tips to Tighten Up Your Brand’s Voice!1) Pull out your mirror, peeps — it’s time to reflect! Ask yourself these big questions about your brand: Who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then pick a voice in perfect alignment.2) Consider your perfect client. Who are you trying to attract? We’re more likely to buy from people who reflect (there’s that word again) our core values and beliefs. e.g. if you’re selling to a high-powered tech company, avoid using a chill, flowery tone.3) Check out the competition. O.K., so your service/product is obviously superior to theirs... but bear with me 🐻 See what they're saying - but it doesn't mean you want to SOUND like them. You want to make sure your voice is unique and distinctive. It’s all too easy for businesses in the same arena to blend together — be the one that stands out!Speaking of Standing Out… Let Me Introduce Myself!Hey, pleased to meet you! 🤝 I’m Patricia Viscount, a conversion copywriter and content strategist.You might be wondering what got me into this crazy world of copywriting. For me, it’s always been about stories. I love hearing them almost as much as telling them... just ask my sisters.Plus, it’s so rewarding seeing my clients enjoying their new content ('It finally sounds like me' is something I hear a lot) & higher engagement rates. I’ve been writing professionally for (ahem!) decades. But I've been helping established service providers escape "word overwhelm" since 2016. Former clients include companies you've heard of like TELUS and Repsol & some you probably haven't, like LIFEFORM Chairs and Strategic Event Procurement.Think you could be next? Yep, I do, too 💖Ready to Write Your Way to Big Business Wins?Start Here 👇1) Click this link to peruse my copywriting health check! Your website is the perfect place to look at your brand's voice and tone. Now that you have a better idea of how you want to show up, let me examine your Home & About pages (the heart of your website) to give you an idea of what you might need to change (or do more of!)2) Need a hand 🙌 figuring out how to implement your quiz results? Book a One-on-One Consultation with me. Whether you need advice on how to tweak your marketing content, what to write about if you want to DIY it or where the heck you should start, I’ve got you covered. Check ✅Need a Sec to Think About It? No Problem… I Will Be Reaching Out Via Email to Keep You in the Loop!
2.
You Have an… Inspiring + Soulful Voice!
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I think the world needs a little more of you, friend! You’re gifted at lifting others up — way up — with your words. You care for your clients with patience. And they clamor for your honest, full-hearted communications 🙏You’re writing likely leans towards the lyrical. You’re a fan of alliteration, long sentences, and mind-expanding metaphors!Your brand’s voice is a turmeric tea-sipping tai-chi master. Everyone wants to know what multivitamin (s)he’s popping. Even in the stormiest of circumstances, (s)he radiates positivity...So what’s your challenge? Sometimes you give a little — O.K. a lot — more than you get. You tend to shy away from sales, as they seem disingenuous and, well, sales-y. And totally corporate. Friend, I’m here to tell you you can up your income while staying true to yourself!“You can’t sell anything if you can’t tell anything.” — Beth Comstock, Vice Chair of General ElectricSuffering From A Corporate Identity Crisis? Try These 3 Tips to Tighten Up Your Brand’s Voice!1) Pull out your mirror, peeps — it’s time to reflect! Ask yourself these big questions about your brand: Who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then, pick a voice in perfect alignment.2) Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from peeps who reflect (there’s that word again) our core values and beliefs. e.g. if you’re selling in the health & wellness space, avoid using a sarky, snide tone.3) Check out the competition. O.K. your service/product is obviously superior to theirs, but bear with me. 🐻 See what they're saying - but it doesn't mean you want to SOUND like them. You want to make sure your voice is unique. It’s too easy for businesses in the same crowded arena to blend together — be the one to stand out!Speaking of Standing Out... Let Me Introduce Myself!Hey, pleased to meet you! 🤝 I’m Patricia Viscount, a conversion copywriter and content strategist.You might be wondering what got me into this crazy world of copywriting. For me, it’s always been about stories. I love hearing them almost as much as telling them... just ask my sisters!Plus, it’s so rewarding seeing my clients enjoying their new content ('It finally sounds like me' is something I hear a lot) & higher engagement rates. I am an extrovert who also worries about how I sound to my prospects. I get you!I’ve been writing professionally for (ahem!) decades. But I've been helping established service providers escape "word overwhelm" and engage with their ideal audience since 2016. Former clients include companies you've heard of like TELUS and Repsol & some you probably haven't, like LIFEFORM Chairs and Dare Interiors.Think you could be next? Yep, I do, too 💖Ready to Write Your Way to Big Business Wins?Start Here 👇1) Click this link to check out my copywriting health check! Your website is the perfect place to look at your brand's voice and tone. Now that you have a better idea of how you want to show up, let me examine your Home & About pages (the heart of your website) to give you an idea of what you might need to change (or do more of!)2) Need a hand 🙌 figuring out how to put your quiz results into action? Book a One-on-One Consult with me. Whether you need advice on how to tweak your marketing content, what to write about if you want to DIY it or where the heck you should start, I’ve got you covered. Check ✅Need a Sec to Think ‘Bout It? No Problem… I Will Be Reaching Out Via Email to Keep You in the Loop!
3.
You Have a... Peppy + Full-of-Pop Voice
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You don’t need pom-poms to delight a crowd! You know how to pump them up with nothin’ but words… And a splash of punctuation. Your messages are like Pixie Stix — sweet and exciting 🍭You’re probably a hardcore emoji fan. I’m thinking every second sentence ends in ❤️ or ⭐️ You like short sentences with lots of emphasis. Exclamation points and question marks — so fun!Your brand’s voice can be found in the nearest Barcade, playing pinball and laughing it up with his/her friends. (S)he’s the life of every party.But here's the thing... While your voice is buoyant and bravely bubbly, sometimes the situation calls for a more serious tone. Sometimes potential clients write you off as too playful, youthful or inauthentic…“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” — Rick Levine, author of The Cluetrain ManifestoSuffering From A Biz Identity Crisis? Try These 3 Tips to Tighten Up Your Brand’s Voice!1) Pull out your mirror, peeps — it’s time to reflect! Ask yourself these big questions about your brand: Who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then, pick a voice in perfect alignment.2) Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from peeps who reflect (there’s that word again) our core values and beliefs. E.g. if you’re selling to trendy 20-somethings, avoid using a snarky, snide tone.3) Check out the competition. O.K., your service/product is obviously superior to theirs, but bear with me. 🐻 Check out what they're saying - that doesn't mean you want to SOUND like them. You want to make sure your voice is unique and distinctive. It’s all too easy for businesses in the same crowded arena to blend together — be the one to stand out!Speaking of Standing Out… Let Me Introduce Myself!Hey, pleased to meet you! 🤝 I’m Patricia Viscount, a conversion copywriter and content strategist.You might be wondering what got me into this crazy world of copywriting. For me, it’s always been about stories. I love hearing them almost as much as telling them...Just ask my sisters.Plus, it’s so rewarding seeing my clients enjoying their new content ('It finally sounds like me' is something I hear a lot) & higher engagement rates. I am an extrovert who is worried about how I sound to my prospects. I get you!I’ve been writing professionally for (ahem!) decades. But I've been helping established service providers escape "word overwhelm" and engage with their ideal audience since 2016. Former clients include companies you've heard of like TELUS and Repsol & some you probably haven't, like LIFEFORM Chairs and Hougen Wealth Management.Think you could be next? Yep, I do, too 💖Ready to Write Your Way to Big Business Wins?Start Here 👇1) Click this link to explore my copywriting health check! Your website is the perfect place to look at your brand's voice and tone. Now that you have a better idea of how you want to show up, let me examine your Home & About pages (the heart of your website) to give you an idea of what you might need to change (or do more of!)2) Need a hand 🙌 figuring out how to put your quiz results into action? Book a One-on-One Consult with me. Whether you need advice on how to tweak your marketing content, what to write about if you want to DIY it or where the heck you should start, I’ve got you covered. Check ✅Need a Sec to Think About It? No Problem… I Will Be Reaching Out Via Email to Keep You in the Loop!
4.
You Have a… Cool + Laid-Back Voice!
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How do you make the hardest of tasks look so effortless? Under pressure, you’re the last one to break a sweat. You know what’s worth stressing over, and — news flash — nothing is...You probably tend towards long, drawn-out sentences. You’re definitely a minimalist when it comes to grammar. Your style is laissez-faire but you’re never lazy, right?Your brand’s voice is sipping a cool Corona on a beach in Cabo. (S)he’s wearing palm-tree printed board shorts and squeezing saltwater from her/his hair. (S)he sure knows how to chill…Here’s the hold-up... Potential clients might be a bit tentative about trusting you with their biz (and their cash). It’s got nothing to do with the quality of your product/service. Sometimes, you have to tell peeps just how much you care. And stay excited about your goals.“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” — Ellen Gomes, Senior Content Marketing Manager at MarketoSuffering From A Corporate Identity Crisis? Try These 3 Tips to Tighten Up Your Brand’s Voice!1) Pull out your mirror, peeps — it’s time to reflect! Ask yourself these big questions about your brand: Who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then, pick a voice in perfect alignment.2) Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from peeps who reflect (there’s that word again) our core values and beliefs. E.g. if you’re selling to a beanie-wearing hiker, avoid using a sarky, snide tone.3) Check out the competition. O.K., your service/product is obviously superior to theirs, but bear with me. 🐻 See what they're saying - that doesn't mean you want to SOUND like them. You want to make sure your voice is distinctive. It’s all too easy for businesses in a crowded industry to blend together — be the one to stand out! Speaking of Standing Out… Let Me Introduce Myself!Hey, pleased to meet you! 🤝 I’m Patricia Viscount, a conversion copywriter and content strategist.You might be wondering what got me into this crazy world of copywriting. For me, it’s always been about stories. I love hearing them almost as much as telling them...Plus, it’s very rewarding seeing my clients enjoying their new content ('It finally sounds like me' is something I hear a lot) & higher engagement rates. I am an extrovert who has worried about how I sound to my prospects. So I get you!I’ve been writing professionally for (ahem!) decades. But I've been helping established service providers escape "word overwhelm" and engage with their ideal audience since 2016. Former clients include companies you've heard of like TELUS and Repsol & some you probably haven't, like LIFEFORM Chairs and Durango Developments.Think you could be next? Yep, I do, too 💖Ready to Write Your Way to Big Business Wins?Start Here 👇1) Click this link to check out my copywriting health check! Your website is the perfect place to look at your brand's voice and tone. Now that you have a better idea of how you want to show up, let me examine your Home & About pages (the heart of your website) to give you an idea of what you might need to change (or do more of!)2) Need a hand 🙌 figuring out how to put your quiz results into action? Book a One-to-One Consult with me. Whether you need some advice on:how to tweak your marketing contentwhat to write about if you want to DIY itwhere the heck you should startI’ve got you covered. Check ✅Need a Sec to Think ‘Bout It? No Problem… I Will Be Reaching Out Via Email to Keep You in the Loop!