Do you have a brand positioning statement or tagline stating your unique promise of value?
A.
Yes
B.
No
2.
Can you clearly describe your target audience demographics (name, age, gender, profession, location) and psychographics (what they read, where they vacation, what they're interested in, etc.)?
A.
Yes
B.
No
3.
Can you clearly describe what
differentiates you from your
competitors?
A.
Yes
B.
No
4.
Do you have a regular way of
communicating with your target
audience (social media, newsletter, etc.)?
A.
Yes
B.
No
5.
Do you have a plan for
diminishing or eliminating less desirable brand attributes
(things that get in the way of your
own success)?
A.
Yes
B.
No
6.
Do you show up on page one in an incognito Google search on your name?
A.
Yes
B.
No
7.
Have you done something nice for
someone in your network this week?
A.
Yes
B.
No
8.
Is your personal style consistent with
your brand and appropriate for your
audience?
A.
Yes
B.
No
9.
Do you take an active role in professional or community organizations (e.g., sit on
a board, volunteer)?
A.
Yes
B.
No
10.
Have you documented your short-term and long-term brand goals (what you want to be known for, who needs to know you, etc.)?
A.
Yes
B.
No
11.
Do you regularly ask for feedback
from peers, clients, or managers
(at the end of a project, each
quarter, etc.)?
A.
Yes
B.
No
12.
Do you have a coach or mentor?
A.
Yes
B.
No
13.
Do you know what the next step in
the evolution of your brand is—and
when you will take that step?
