2.
Two words: Brand MessagingÂ
At Create That, our motto is WORDS FIRST. Defining your brand is the best money you can spend.There's no doubt you've got something special. But in order to be successful, you need your audience to understand why it's so special. And that? That's brand messaging.If you ever find yourself rambling when people ask you what you do, you're lacking brand messaging. By creating compelling descriptions of exactly what you stand for, you're saving time and effort for years to come.See, most small businesses do marketing backwards. They choose the tactics first (like social media or a new website), and then they think about what they’re going to say.  You already know why your buyer should choose you. The challenge is defining that reason in clear, simple messages you know will bring in leads.“Clear and simple” is the key. As Donald Miller, marketing expert and the author of Building a StoryBrand, says: “If you confuse, you’ll lose.”Create That builds our clients a messaging guide we call the Whole Team Messaging Playbook. They use their Playbook over and over for years to come– online, in promotional materials, and in person.The professionalism and trust that comes from this level of consistency allows your audience to spark a connection with you, choose you, and remain loyal to you.It's Time to Get Growing.I've never offered a discount in my 6 years of business. This spring, for the first time ever, I'm giving new clients $500 off their bill. Why? Because it's spring in every sense of the word. As the world slowly begins to (fingers crossed) go back to normal, the time is right to germinate new ideas and plans.The promotion ends on April 1, so book a consultation to claim yoursThese Will Get You Started: What is Brand Messaging?Content vs. Copy in Marketing: What's the difference?Should I Rebrand? (Hint: No)
