What's your client attraction archetype?

Quiz Questions

• 1.
  When I learn about something interesting, I want to

  • A.
    Tell someone about it, now!
  • B.
    Go deeper and learn more!
• 2.
  I find short turnaround times to be:

  • A.
    Stressful
  • B.
    A fun challenge
• 3.
  I’m most inspired to make an impact by:

  • A.
    Pulling together my experience and expertise to create something new.
  • B.
    Using my expertise and applying it to new types of customers or communities.
  • C.
    both
  • D.
    neither
• 4.
  When it comes to creating content, I enjoy:

  • A.
    Creating longer videos or articles, that I have time to perfect.
  • B.
    Making short pieces of content that are relevant to the current online narrative.
  • C.
    Co-creating with someone who inspires me.
• 5.
  When I think about translating my expertise into a 15-second reel or social media post it:

  • A.
    Sounds fun - I love the challenge of turning my knowledge into something bite-sized.
  • B.
    Is stressful, how would I condense it down?
• 6.
  Which best describes you?

  • A.
    Have a wide variety of interests and am constantly seeking out new information for my business.
  • B.
    I’m pretty specific about what I’m passionate about in my business and I never get tired of talking about it.
• 7.
  My relationship with social media is:

  • A.
    Thriving - I love showing up on social and get energy from it.
  • B.
    Touch and go - Sometimes I love it, sometimes I just need a break.
  • C.
    Dumpster fire - I can’t stand being on social for my biz.
  • D.
    Non-existent - I don’t use social.

Quiz Outcomes

• 1.
  The Deep Diver

  Image Source

  Deep Divers are powerful thinkers and transformative leaders. You aren't afraid to explore the depths of a topic. Each time, you return with more knowledge to skillfully weave into your work. This special skillset attracts people to you because they know that through coming in contact with you and your work, they'll walk away having learned about themselves or the world, felt deeply, or will be inspired to take action. A Deep Diver’s superpower is the ability to pull together themes and transmit powerful messages by seeing connections that others don’t perceive. 🎁 You go beyond passing along information, your gift is integrating everything you learn and experience into lessons and tools that leave a profound impact on those who receive them. For Deep Divers, time and space to incubate is critical. Other types may thrive with shorter deadlines and variety. A Deep Diver benefits from regular dedicated time to absorb, integrate, and create. Set aside swaths of time that are dedicated to this and protect them like you would a date with a dear friend or a mandatory meeting. Showing up regularly creates space for your creative genius to come through and strengthens your self-trust. This doesn't have to mean sitting behind your computer all day. In fact, trying to force yourself to stay put and create when you are feeling stuck can be counterproductive. One of the ways that Deep Divers can increase their creative energy and output is by indulging in activities that spark inspiration. Movement is a great way to integrate material and come up with new ideas or connections between themes. For example: going for a walk can get your energy flowing, the regular rhythm of your feet can create a trance in which to think better, and the changing scenery can get our brain moving in new ways. 🧲 How to magnetize clients as a Deep DiverLong form blog postsGuest articlesYoutube videosSpeaking engagementsHow to improve conversion as a deep-diverOnce you have someone’s attention, make sure that you have a clear path for them to continue to deepen their connection to your work. In marketing-speak this is a funnel. It doesn’t have to be complicated. Just imagine someone showed up to your talk, read your article, or watched your youtube video. They LOVED it and they are hungry for more. 🔥 What would best serve them in that moment? 🔥Is there a way for them to deepen their knowledge? Apply it to their life/business? Practice one of the techniques? 🔥Can you offer that to them in the form of a downloadable PDF? A quiz? A video? Offer them something of value that serves as a logical next-step and deliver it to their inbox.This is the first step to bringing them into your inner circle. The beauty of being a deep diver, is that the people who resonate with your content have already shown a level of commitment. They didn’t just watch a 15 second trend video, they took the time to absorb your content. This means that they are more invested and therefore a warmer lead. Offer them more ways to transform through your work and they will be grateful. As a Deep Diver, you have the ability to attract clients through high-ROI activities and content. That means you get to maximize your time, doing what you love.If you’d like to dive deeper into how to set your business up to magnetize clients by doing what you already love, join me live for my upcoming workshop Zero Audience Abundance: how to attract clients without relying on social media presence and I’ll teach you how to use your gifts to bring in clients with ease. 👇👇👇
• 2.
  The Guest Star

  Image Source

  Guest Stars are magnetic, creative, and dynamic. You love to be in connection and also really value time to create and integrate new information. The Guest Star values variety, community, connection, and freedom. Your natural curiosity means that you know your area of expertise well and your varied interests give you a pulse on the outside world. You may find yourself feeling frustrated when trying to fit into a cookie-cutter marketing or business strategy. The Guest Star's gift is: they see connections that others don’t and their creativity means they are able to offer their expertise and gifts to benefit a wide variety of people and communities.When using their gift to their full potential, the Guest Star gets to live in multiple worlds and create powerful and transformative experiences, alongside other creatives.People are grateful to receive insights from the the fully-expressed Guest Star. When they are generous with their gifts by connecting and collaborating, the Guest Star experiences abundance, multiplied. This way of working allows the Guest Star to do what they love, share their message, and create an impact in a way that feels fun, expansive, and freeing. How to magnetize clients as a Guest StarGuesting on podcastsWriting guest posts/articlesFacilitating workshops in other peoples' communitiesSpeaking engagementsCreating partnered offerings with complimentary creators/practitionersThe beauty about being a guest star is that you gain access to existing communities and the fact that you have been invited into that community to teach gives you credibility before you even open your mouth or put your fingers on the keyboard. Guest appearances can skyrocket your reach overnight. Just like any great opportunity, to make the most of it, it’s important to be intentional. Here are a few ways to plug energy leaks and make the most out of being a Guest Star. How to sign more clients or paying customers as a guest star:Focus on opportunities to engage with audiences/communities that are in alignment with your ideal client/message.Talk about your work! You want to make sure that the people listening/reading/watching get a sense of the work that you do.The best way to do this without coming off as promoting is to do it in a way that is valuable to them. Client stories that are relevant to the conversation are a great and natural way to share the benefits of your work and plant the seed of what is possible when working with you, without it feeling like an ad.Have a clear call to action that brings them into your world. In marketing-speak this is a funnel. It doesn’t have to be complicated. Imagine someone showed up to your talk, read your article, or watched your youtube video. They LOVED it and they are hungry for more. What would best serve them in that moment? Is there a way for them to deepen their knowledge, apply it to their life/business, practice one of the techniques? Can you offer that to them in the form of a downloadable PDF? A quiz? A video?Offer them something of value that is a logical next step to whatever it was that they resonated with and deliver it to their email. ❗ Note: it’s important to be respectful of your host and community. The Guest Star creates magic through relationships. This is all about working in a generative way. You are offering value with your guest spot and an invitation for even more value with your opt-in. As long as you are being open and transparent and coming from a place of abundance, I’ve found that there’s always a solution that will benefit all parties. The beauty of being a guest star is that you get to play in multiple worlds and communities, share your gifts, and create magical partnerships, all while maintaining your freedom.If you’d like to dive deeper into how to set your business up to magnetize clients by doing what you love, join me live for my workshop: Zero Audience Abundance: attract more clients without relying on social media. I’ll teach you how to expand your business by creating a system that maximizes your unique gifts. 👇👇👇
• 3.
  The Social Innovator

  Image Source

  Social Innovators are quick-thinking, creative, and social. You love to be in the action and a part of the conversation. Social Innovators thrive off the challenge of coming up with new ways to communicate what they know to the world. Translating your expertise into the current narrative comes naturally to .you. Creating and sharing are a part of your DNA and you feel most energized when you are in a constant flow of creation and connection. Having instant access to feedback inspires you to create and connect in new and different ways. The more that you create and connect, the more energy and inspiration you have. ⚡Your gifts are your experimental nature, openness to feedback, and consistency. Showing up regularly on social media creates a bond with your community because they are able to make you a habit in their daily lives. This means, you are front and center in their mind when they or someone they know needs your services.How Social Innovators magnetize clients:Creating genuine connection with their online community through platforms like Instagram or TikTokShare stories of personal and client transformation to show potential clients what’s possibleMaking community members feel seenOffering genuine valueBecoming a habit for your audienceBeing clear in their offerings and how they are available to serve clientsHow to sign more clients as a Social Innovator:Social media is an excellent way for potential clients to get to know you and make you a regular part of their world. Here are some ways to improve conversion:Talk about your offerings regularly - on social media there is a lot of content and most people will need to hear about your offer multiple times before converting.Have a clear call to action that brings them deeper into your world. In marketing-speak this is a funnel. It doesn’t have to be complicated. Imagine: someone resonates with your content, maybe they joined a Live, they LOVED it and they are hungry for more. What would best serve them in that moment? Is there a way for them to deepen their knowledge, apply it to their life/business, practice one of the techniques? Can you offer that to them in the form of a downloadable PDF? A quiz? A video? Offer them something of value as a logical next step and deliver it to their email. (This also helps with the next point👇)Own your community - make sure you have direct contact with your community off of social (email, text) so that no matter what happens on the platform, you are in control.Have offers at multiple price-points, opt-ins, and other ways for people to experience your work and energyIf you'd like to maximize your efforts and make the most of your content, I'd love to have you as my guest at my next workshop Zero Audience Abundance: how to grow your business without relying on social media alone. In this workshop I’ll work with you to create your own unique client-attraction ecosystem.👇👇👇