The Unstuck Snapshot™

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Quiz Questions

1.
Which best describes the stage your company is in?
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- A.
  Our marketing targets as many people as possible. We know there is a need. We've seen some initial traction but sales are inconsistent. Each sale is different and some are just plain luck.
- B.
  Our sales have been declining for two or more quarters, and if we don't turn things around quickly we'll be forced to make some very difficult decisions.
- C.
  Our sales are predictable. We aren't growing as fast as I know we could. Our marketing is targeted to a specific segment of the market. We are trying to be more efficient at how we do things.
- D.
  We're growing so fast that we can barely keep up with demand. We're creating new ways to serve our clients better and plan to expand to new markets.
2.
What is your company's ability to generate leads and sales?
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- A.
  We're still trying to figure this out. We target anyone and everyone who could possibly have a need for what we offer and then hope for the best.
- B.
  Our customer acquisition is driven mostly by launches and one-off promotions.
- C.
  We have some segments that we specifically target but we continue to do broader scope marketing as well.
- D.
  We have more customers and leads than we can handle! Sales isn't our problem, it's fulfilling on the sales we're making.
- E.
  We have the systems in place to generate a consistent, predictable, and growing flow of new leads and customers every month.
- F.
  Most of our revenue comes from our existing clients so our marketing is tailored to how we can provide more value. When attracting new clients we are very targeted.
3.
What marketing does your company currently do? (select all relevant)
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- A.
  LinkedIn
- B.
  YouTube
- C.
  Twitter
- D.
  Facebook
- E.
  TikTok
- F.
  Text Messaging Marketing
- G.
  Email Marketing
- H.
  Direct Mail
- I.
  Live In-Person Events
- J.
  Webinars or Prerecorded Events
- K.
  Organic SEO
- L.
  Paid Search/Google Ads
- M.
  PR
- N.
  Referral Program/Word of Mouth
- O.
  White Papers or Custom Industry Research
- P.
  Videocast/TV Show
- Q.
  Podcast Show
4.
When it comes to operations and tracking metrics...
- A.
  We use whoever is available and everyone has their own tools they prefer to use.
- B.
  Each team makes its own decision and uses the tools and metrics that they feel are important.
- C.
  Our tools are integrated across teams so we have consistent data and can track results easily.
5.
What is your top priority right now?
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- A.
  Increasing leads and sales now.
- B.
  Systemizing and scaling the business, so I can breathe again.
- C.
  Expanding the business or acquiring another.
- D.
  It's time to cash out. Exiting or selling the business.
6.
What best describes your role at the company?
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- A.
  Owner/Founder
- B.
  Executive Director/CEO
- C.
  VP/Director
- D.
  Manager
- E.
  Other/Consultant
7.
Which statement best describes your company's "operating systems" and your ability to work "on" the business rather than "in" the business?
- A.
  Nothing gets done unless I do it and much of my time is wasted solving other peoples' problems.
- B.
  Some systems exist, but they're largely driven and understood by only a handful of key team members.
- C.
  All critical processes are documented, and team members understand both how to do their jobs and how their work impacts the company's short, medium, and long-term goals.
- D.
  The company runs like a well-oiled machine. I could leave the office for 60 days or longer and the business would be as good or better when I returned.
8.
How could you expand your business in the short term?
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- A.
  We can add new distribution channels but we can't add new products, services, or target new markets.
- B.
  We can add new distribution channels or target new markets but we can't offer any new products or services.
- C.
  We can add new products or services to our existing market but we cannot add any new distribution channels or target markets.
- D.
  We are currently pursuing our best options. We have the funds and the team to do it.
9.
When do you invest in the business?
- A.
  When there is a fire, we hire someone to put it out.
- B.
  We spend money when we have it on whatever sounds good or looks like it may be a problem. We mean well, but there is no real strategy.
- C.
  We invest in each team to prevent future fires as much as possible.
- D.
  We prioritize investing for growth. Our sales, marketing, and customer experience align with our organization's goals and scale accordingly.
10.
Which statement best describes your company's ability to acquire a related business or asset to accelerate growth and scale?
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- A.
  Acquire another business? Are you kidding me? We can barely run the one we have.
- B.
  I'm open to the idea of acquisition, but I wouldn't have the confidence or ability to pull it off.
- C.
  We have executed one or more small-to-medium-sized acquisitions in the past and successfully integrated them.
- D.
  M&A is a critical component of our company's growth strategy and we have the skills and resources in place to act on any deal that meets our criteria.

Quiz Outcomes

1.
Your Unstuck Stage: HUSTLE
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Congrats! You are in the HUSTLE stage. By completing this quiz you've proven your commitment to scaling your organization and making an impact. So what should you be focusing on right now? What goals and metrics should you be tracking? How will you know when you are ready for what's next? The whole purpose of the HUSTLE stage is brand-market alignment. It's where the problem you are trying to solve collides with identifying the market's need so you can succeed.Your willingness to fail fast and document everything you do to look for patterns will help you succeed. You're selling the dream and gaining clarity about who is willing to pay for what you offer and how they are willing to engage with you.3-Tips to Get the Most Out of the HUSTLE StageTip 1: Identify the ProblemsHow you describe and define the market problems may not be how your target audience describes them. Be open to trying different messaging and tactics to see what works and drives sales. Use a data-driven approach to making decisions.Tip 2: Sell the DreamMarketing will be aimed at your total addressable market, generating a whole lot of leads. Sales will be focused on selling the dream. Each prospect and closed sale will allow you to gather the data to clarify how you fit in the market. Remember, the goal is to identify the actual problem that your product or service is solving based on the actual audience that is willing to pay for it. Tip 3: Utilize Your TechnologyA CRM (customer relationship management) like Hubspot, a CMS (content management system) like WordPress, and a financial management tool like Quickbooks online will enable you to track metrics like calls, demos, and close rates for sales, traffic, leads, funnel conversion rate, and cost per lead for marketing.Who am I? Let Me Introduce Myself...Hey! I'm Melanie Asher, MBA. I work with businesses to build their brand online and off. I transform how organizations communicate with their target audiences and build out efficient marketing operations to build brands ready to scale.Clients often describe me as "You have a rare talent. you're the visionary for visionaries and yet you're grounded and can actually make it happen." I'm a Fractional CMO and I make results happen for organizations like yours.So whether you have a team in place or you need help, I'm here to help 🙌Bonus Resources to Help You...👇Look No Further 👇1: Check out this post on the Omicle blog. This article goes more in-depth about the HUSTLE stage, what you should be focusing on, the metrics you should be tracking, and what is next. 2: Here is a collection of articles specific to the HUSTLE stage.These articles are specifically gathered to support you during this stage. 3: Are you ready to take action?I have services customized to the HUSTLE stage to ensure you are generating results and accomplishing your goals. The most popular services include Brand Positioning and Messaging Development, Re/brand Development, and Executive Coaching. Let's set up a Discovery Call to identify which would be best for you.PS. Expect to See me in Your Inbox With More Tips and Resources to Support You As You Scale Your Business
2.
Your Unstuck Stage: GROWTH
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Congrats! You are in the GROWTH stage. By completing this quiz you've proven your commitment to scaling your organization and making an impact. So what should you be focusing on right now? What goals and metrics should you be tracking? How will you know when you are ready for what's next? The whole purpose of the GROWTH stage is to build a scalable infrastructure to improve your selling and how you deliver the products and services that you offer. It's about finding ways to save time, spend less and maintain or improve quality.Being proactive in aligning sales and marketing will help with aligning your goals with the metrics. You'll be targeting and selling to your relevant markets who are most likely to buy from you.3-Tips to Get the Most Out of the GROWTH StageTip 1: Be Efficient in Everything You DoYour tech stack may change to help you be more efficient at marketing, selling, or delivering your offering to your client. You want to save time and money where you can, all while maintaining consistent quality for your clients.Tip 2: Align Marketing and SalesIt's time for Marketing and Sales to start working toward the same goals with the same numbers and metrics. You'll be targeting and selling to your relevant markets who are most likely to buy from you. You'll attract clients that are a better fit and offer a higher contract value.Tip 3: Refine Your MessagingNow that you are targeting a smaller relevant market, you may need to refine your brand messaging to better communicate the value you provide and why they should do business with YOU!Who am I? Let Me Introduce Myself...Hey! I'm Melanie Asher, MBA. I work with businesses to build their brand online and off. I transform how organizations communicate with their target audiences and build out efficient marketing operations to build brands ready to scale.Clients often describe me as "You have a rare talent. you're the visionary for visionaries and yet you're grounded and can actually make it happen." I'm a Fractional CMO and I make results happen for organizations like yours.So whether you have a team in place or you need help, I'm here to help 🙌Bonus Resources to Help You...👇Look No Further 👇1: Check out this post on the Omicle blog. This article goes more in-depth about the GROWTH stage, what you should be focusing on, the metrics you should be tracking, and what is next. 2: Here is a collection of articles specific to the GROWTH stage.These articles are specifically gathered to support you during this stage. 3: Are you ready to take action?I have services customized to the GROWTH stage to ensure you are generating results and accomplishing your goals. The most popular services for this stage include Brand Positioning and Messaging Development, Fractional CMO, and the Be Ready to Scale Audit. Let's set up a Discovery Call to identify which would be best for you.PS. Expect to See me in Your Inbox With More Tips and Resources to Support You As You Scale Your Business
3.
Your Unstuck Stage: TRANSFORM
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Congrats! You are in the TRANSFORM stage. By completing this quiz you've proven your commitment to scaling your organization and making an impact. So what should you be focusing on right now? What goals and metrics should you be tracking? How will you know when you are ready for what's next? The whole purpose of the TRANSFORM stage is to continue to improve your client experience and identify where your next best opportunity lies. The challenge is in balancing the growth, and the increased spending, with the culture of the organization.3-Tips to Get the Most Out of the TRANSFORM StageTip 1: Improve Your Client ExperienceYou need to be rememberable in order to be referable. To generate more referrals, be intentional about creating an experience and adding value to your clients. Oh, and don't forget to ask for referrals!Tip 2: Align Sales, Marketing, and Client ExperienceThe teams align and start working toward the same goals with the same metrics. You'll attract clients that are a better fit and offer a higher contract value. You'll be focused on expanding your sales, marketing, and client experience teams.Tip 3: Your Next OpportunityNo organization really wants to stop growing or become less profitable. It's time to be opportunistic and think long-term. It's about expanding your growth potential. Whether you increase your sales, target a new vertical, or increase your offerings, each can be done on your own or through a merger or acquisition.Who am I? Let Me Introduce Myself...Hey! I'm Melanie Asher, MBA. I work with businesses to build their brand online and off. I transform how organizations communicate with their target audiences and build out efficient marketing operations to build brands ready to scale.Clients often describe me as "You have a rare talent. you're the visionary for visionaries and yet you're grounded and can actually make it happen." I'm a Fractional CMO and I make results happen for organizations like yours.So whether you have a team in place or you need help, I'm here to help 🙌Bonus Resources to Help You...👇Look No Further 👇1: Check out this post on the Omicle blog. This article goes more in-depth about the TRANSFORM stage, what you should be focusing on, the metrics you should be tracking, and what is next. 2: Here is a collection of articles specific to the TRANSFORM stage.These articles are specifically gathered to support you during this stage. 3: Are you ready to take action?I have services customized to the TRANSFORM stage to ensure you are generating results and accomplishing your goals. The most popular services include Fractional CMO, the Be Ready to Scale Audit, and Executive Coaching. Let's set up a Discovery Call to identify which would be best for you.PS. Expect to See me in Your Inbox With More Tips and Resources to Support You As You Scale Your Business