Is your brand at the head of its class?!

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Quiz Questions

1.
Do you have a well-defined company mission, vision and values?
- A.
  No, unfortunately not.
- B.
  Yes, but they could use some work.
- C.
  Yes, most definitely!
2.
Is your brand's "onlyness" distinct? (Hint, this is what distances you from your competition.)
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- A.
  No, I wish.
- B.
  Yes, but it's still hard to explain how we are different from our competition.
- C.
  Yes, definitely!
3.
Does your brand reflect your company's personality and vice versa?
- A.
  Not at all.
- B.
  Yes, but it could be better.
- C.
  Yes, we walk the talk!
4.
Do you have a full brand kit (ex. logo, colors, fonts, imagery style, etc.)?
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- A.
  No, we don't have much.
- B.
  Sort of ... we only have a few of those.
- C.
  Yes, we have all of those!
5.
Is your brand relevant aka attractive in the current marketplace?
- A.
  No, it's pretty outdated.
- B.
  Yes, but it could use an update.
- C.
  Yes, definitely!
6.
Do you stick to your brand kit elements (remember question four) for all marketing and advertising messages?
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- A.
  No, we wing it.
- B.
  Most the time, but it could be better.
- C.
  Yes, we're super consistent!
7.
How recognizable or memorable is your current brand?
- A.
  Not at all.
- B.
  Kind of.
- C.
  Very recognizable!
8.
Do you have a positive brand reputation with your audience?
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- A.
  No, unfortunately not.
- B.
  For the most part, but it's hard to know for sure.
- C.
  Yes, definitely!
9.
Does your brand attract top talent?
- A.
  No, we have a hard time finding quality employees.
- B.
  Sort of. We get average candidates.
- C.
  Yes, definitely!
10.
Do you know your target audience?
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- A.
  We serve everyone.
- B.
  Yes, but it's still pretty broadly defined.
- C.
  Yes, we know exactly who we want to serve.
11.
Do you have a branded experience at each customer interaction?
- A.
  No, we don't think about our brand when working with customers.
- B.
  Sort of, but there's probably ways we could add our brand elements.
- C.
  Yes, definitely! We make sure to be on-brand always.
12.
Is your brand regularly measured?
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- A.
  No, it's not.
- B.
  We occasionally survey customers and check marketing stats.
- C.
  Yes, we frequently seek feedback and track statistics.

Quiz Outcomes

1.
Free Fallin'
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Sorry to be the bearer of bad news, but F is a clear failure. It represents lack of effort and interest across the board. It is a cause for deep concern if you wish to keep moving forward with your brand. Fortunately, we are here to help. With a little time and effort, we can turn your brand around!Here's a few ways to get started:1. Review which questions you scored low in. Prioritize addressing those areas first. You don't have to do it all at once...2. Get your team together and see how they can help. You're not in this alone!3. Consider performing a brand audit to get another perspective of the brand. After all, brand is your reputation in the eye's of your customers.No matter what your first step is, we're here to help along the way. Branding is a tool, like any other, to help you build the next big thing and make an impact. But we know you're busy... so let us do the thinking for you! Schedule a free 30-minute consult call with Ashton so she can learn more about your company, where you're headed, and how brand can help you accomplish your wildest goals.
2.
Dust Off the Dishrag
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The good news is, you're not failing. However, a D represents results less than standard, mediocre and simply passable. Maybe you haven't prioritized branding or fully understand its implications, but now is the time to act. If you don't invest in your brand, you may be relegated to washing dishes soon. Here's a few ways to get started:1. Review which questions you scored low in. Prioritize addressing those areas first. You don't have to do it all at once...2. Get your team together and see how they can help. You're not in this alone!3. Consider performing a brand audit to get another perspective of the brand. After all, brand is your reputation in the eye's of your customers.No matter what your first step is, we're here to help along the way. Branding is a tool, like any other, to help you build the next big thing and make an impact. But we know you're busy... so let us do the thinking for you! Schedule a free 30-minute consult call with Ashton so she can learn more about your company, where you're headed, and how brand can help you accomplish your wildest goals.
3.
C'mon Folks
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Bueller? Bueller? Bueller? Like Ferris, you may have taken too many days off. C signifies average, common and adequate but ordinary. Your brand succeeds at some things, but falls short in too many others areas.Average is not usually an appealing rank to those who strive for extraordinary and unique. Let us get you back in the game. Here's a few ways to get started:1. Review which questions you scored low in. Prioritize addressing those areas first. You don't have to do it all at once...2. Get your team together and see how they can help. You're not in this alone!3. Consider performing a brand audit to get another perspective of the brand. After all, brand is your reputation in the eye's of your customers.No matter what your first step is, we're here to help along the way. Branding is a tool, like any other, to help you build the next big thing and make an impact. But we know you're busy... so let us do the thinking for you! Schedule a free 30-minute consult call with Ashton so she can learn more about your company, where you're headed, and how brand can help you accomplish your wildest goals.
4.
Better Than Most
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Better than most, but not the best. B signifies a level of solid accomplishment and brand goodness. You've created something that you (and your customers) can be proud of and you're on the precipice of competing at the highest level.With a little help, you're on your way to the head of the class! Let us help you level up. Read up and reach through the button at the bottom.Here's a few ways to get started:1. Review which questions you scored lower in. Prioritize addressing those areas first so you consistently hit every mark.2. Get your team together and see how they can help. You're not in this alone!3. Consider performing a brand audit to get another perspective of the brand. After all, brand is your reputation in the eye's of your customers.No matter what your first step is, we're here to help along the way. Branding is a tool, like any other, to help you build the next big thing and make an impact. But we know you're busy... so let us do the thinking for you! Schedule a free 30-minute consult call with Ashton so she can learn more about your company, where you're headed, and how brand can help you accomplish your wildest goals.
5.
Over Achiever
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Move over Elle Woods! Your looks and letter grade are outstanding. An A+ represents distinction and excellence. This grade is not impossible to achieve, but is rare and difficult to come by.Your score indicates you're crushing it on your own, but here's a few things to consider to keep up the good work.Here's a few questions to consider:1. How are you measuring your brand's performance? Check out tools like Google Analytics, Mention, and SurveyMonkey to get data to back up your efforts.2. Are there any gaps in the customer journey? Or ways to improve their experience at a given point? Bringing a customer delight will make them your #1 fan for life.3. Is your internal team reflecting your brand? We often think about our customers first, but our internal team can be our biggest brand advocates (and it doesn't cost a penny)!No matter what your first action step is, we're here to help along the way. Branding is a tool, like any other, to help you build the next big thing and make an impact. But we know you're busy... so let us do the thinking for you! Schedule a free 30-minute consult call with Ashton so she can learn more about your company, where you're headed, and how brand can help you accomplish your wildest goals.

Is your brand at the head of its class?!

Respond to 12 brief questions to generate a grade for your brand. At the end, you'll discover whether your company is in the running for class president or will need to complete some extra credit.

Quiz Questions

Quiz Outcomes