The Creator Brand Check-In

Quiz Questions

• 1.
  What work have you done on your brand identity so far?

  • A.
    It's all been DIY up until now
  • B.
    You've had some help but that was a while ago now, and it doesn't feel like you anymore
  • C.
    You've recently had your brand strategy and design done by a professional
• 2.
  How well does your brand reflect the quality of your work?

  • A.
    Not at all. I'm an expert but my brand doesn't look that way. I'm worried it's giving a bad first impression and turning my ideal audience away
  • B.
    It's okay. It's "good enough" but I know there's a gap between the work I do and my brand reflecting that.
  • C.
    Perfectly. My brand looks just as high-quality as the work I do, and reflects my level of expertise. I'm proud of it
• 3.
  If someone landed on your website or social media profiles, they would...

  • A.
    Be so confused. It's honestly a mess and I'd be ashamed to send them there.
  • B.
    Have a pretty good idea of who you are and what you do, but there's some random stuff in there and a DIY energy that might throw them off.
  • C.
    Be wowed by how great it looks, and super quickly get a clear understanding of what you're all about.
• 4.
  When it comes to your fonts, colors, textures, patterns, etc. you: 

  • A.
    Have some colors and fonts that you try to stick to but often change your mind or try random new things based on your mood.
  • B.
    Use consistent branding everywhere your brand is used
  • C.
    Aren't really sure about fonts, colors, textures, patterns or anything when it comes to your branding. (You might not even have a website or logo at this point.)
• 5.
  Your brand identity feels:

  • A.
    Like a guessing game? You don't even really have a brand identity, just random design elements, and it definitely doesn't feel like you!
  • B.
    Good in some ways but there's something missing. It's not 100% authentic to you or where you want it to be so you're not super confident in sharing it and you often catch yourself second-guessing your brand.
  • C.
    Like a super accurate representation of you. You love sharing your work because you're so proud of your brand and are excited to put it out there.
• 6.
  Using your brand assets is:

  • A.
    Easy peasy! I have a brand kit, clear brand guidelines, my files are organised, and I have templates set up for all of the designs I need in my business so I'm not always starting from scratch. I can do it myself or delegate it easily.
  • B.
    Not bad, I've got my hex codes saved in a note on my computer and my Canva brand kit set up. I can use that to customise random templates I find, but takes a bit of work to get it right, and it doesn't feel like something I can confidently delegate to someone else.
  • C.
    Honestly frustrating. I'm spending way too long working on the design when I really just want to focus on the content. Im always scrambling to find my logos, forgetting my colours, and I have to start from scratch every time I make something. There's no way I could delegate it with this process either.
• 7.
  How do your audience feel about your brand identity right now?

  • A.
    They don't feel anything. Noone ever mentions it, and they wouldn't feel excited to represent it in any way.
  • B.
    Pretty good. I get a few comments here and there and there are a few invested people who champion the brand.
  • C.
    They are obsessed! I have a super engaged following who resonate with the brand. I get comments on it all the time, and my community even wear merch to represent my brand!
• 8.
   How do you feel about your ideal customers?

  • A.
    You know your ideal customers in depth. You who they are, where to reach them, and how to engage them. You know what makes them tick!
  • B.
    You're starting to understand more about who your ideal customers are, but you still need to do some more investigating.
  • C.
    You sorta, kinda know the age of your ideal customers... maaaaybe?
• 9.
  You can describe your brand...

  • A.
    Generally pretty well but not super consistently. The general ideas are there, but if you asked what they remembered, people would probably say different things about what you do.
  • B.
    In one clear sentence that describes who you are and what you do and you use it everywhere. On your website, on Instagram, in conversation.
  • C.
    Um, you can't? You change your mind each time someone asks, and you don't know the right words to say that explain who you are.
• 10.
  Choose the answer that best fits your brand right now:

  • A.
    You kind of have an idea of what you wanna achieve but you get distracted from those goals a lot.
  • B.
    You have a clear vision for your business and you're on a mission to make it happen. Every day you take steps towards your goals and you're building a brand that makes them possible.
  • C.
    You don't know where to start or where you're going. You just know you want to do what you're passionate about.
• 11.
  Branding generally makes you feel:

  • A.
    Excited! You want to continue to clarify your positioning and improve your visual identity.
  • B.
    Confident. You know what you're doing and you are constantly trying to strengthen your brand.
  • C.
    Confused. You have heard that it's something that you should do, but you're not sure where to get started.

Quiz Outcomes

• 1.
  You're ready to suss out your brand!

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  Your brand is just getting started, or in need of a strategic refresh. It's time to go back to basics and get to the heart of your business so that you can establish the strong foundations you need to build a powerful, intentional brand.Quick Tip: One thing you could do today is to ask yourself, "what do I want to be known for?" Is it the kind of work you do? The type of person you are? The values that you hold? What are the key things you'd want someone to know about you and your business?Not sure? I can help you!
• 2.
  You're ready to show off your brand!

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  Your brand is well on its way to success! You’ve got a pretty strong understanding of who you are, what you wanna say, and how you wanna say it, but now it’s time to get that magical message across in the best ways possible. Whether it’s through visuals, copywriting, or another means of expression, let's show off your brand!Quick tip: Start today by listing the feelings you want your brand identity to evoke. Do you want it to be energetic and bold? Or soothing and peaceful? Think about who you are and what your audience are drawn to!Need help? That's what I'm here for!
• 3.
  You're ready to set up systems for your brand!

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  You have a great brand, but using it? That's a different story. You're spending too long in Canva when you could be focusing on the actual work you're creating, or delegating it to someone else! You need systems in place to make that possible. We're talking brand kits, templates, swipe files, and more. Quick tip: List all the things you use your brand assets for on a regular basis (social media graphics, community banners, event flyers etc.) These are the things you should set up templates for first!Not sure where to start or how to do this best? I can set it all up for you!
• 4.
  You're ready to share your brand!

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  Your brand is in a great place! High five to you! 🙌🏻 You’ve got the strategy and the style to make your dreams come true. Now we’ve just gotta share that with the world so that you can grow your business and reach more of your dream people with your incredible work! Let’s share your brand!Quick Tip: Right now, try coming up with 10 different ways that you could get your brand in front of your ideal audience. Think outside the box!