What is your purchasing persona archetype?

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Quiz Questions

1.
When purchasing for a new season:
- A.
  I put together visual inspiration and cross reference with my current wardrobe to determine what I should purchase.
- B.
  I pull out anything I have stored for the season, review, and only purchase the few items that are in need of replacement.
- C.
  I do not purchase for new seasons.
- D.
  I buy all of the items that cross my feed on Instagram and look at all of the must have trends for the season.
- E.
  I make some purchases but can’t decide what works so most of the items are returned.
2.
When purchasing for a special event:
- A.
  I purchase well in advance and settle on one look that feels soul-aligned for the event.
- B.
  I have a few tried and true pieces that I enjoy wearing and those are my go-to looks.
- C.
  I try not to think about it and settle for something that I already own that feels safe.
- D.
  I purchase a bunch of new items, try them on several times, and make a game time decision based on how I feel that day.
- E.
  I order some new items and can’t decide which option is most appropriate, so I wear something that I am not totally sure of and return the rest.
3.
When purchasing for a trip:
- A.
  I review my preexisting vacation capsule(s) and make a list of supplemental items to purchase well in advance.
- B.
  I pack what I have and grab an item or two that are in need of an update.
- C.
  I bring items that I already own that feel appropriate to the climate and will likely wear on repeat.
- D.
  I buy a bunch of looks that I MUST have, because every vacation requires an entirely new wardrobe.
- E.
  I make a list of what I think I need, do some research on brands and place some orders, but can’t seem to land on anything that makes sense to me.
4.
When scrolling online, the fashion and accessory accounts I follow are:
- A.
  I have a tight list of influencers and brands that I follow that really hone in on my personal style.
- B.
  I mostly follow accounts that target my personal interests, and occasionally will follow an influencer or brand linked to fashion and accessories.
- C.
  I do not follow any fashion accounts, brands or influencers.
- D.
  I follow many fashion and accessory brands and influencers because I do not want to miss out on a trend or look inspiration.
- E.
  I follow some fashion and accessory brands and influencers but I do not have one in particular that truly resonates with my style.
5.
I make impulse purchases for items that are push marketed to me on Instagram:
- A.
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  Rarely, if ever.
- B.
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  Less than three times a season.
- C.
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  Never.
- D.
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  At least five times a month.
- E.
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  A few times a month, but I typically return what I purchase.
6.
When new items are push marketed to me on social media:
- A.
  I will investigate the items that align with my personal style.
- B.
  I don’t pay much attention to the sponsored items or ads in my feed.
- C.
  I ignore all of the products that are push-marketed to me.
- D.
  I review everything to make sure I don’t miss out.
- E.
  I look at everything but can’t seem to make up my mind about the items.
7.
When prepping for an investment purchase:
- A.
  I trust my shopping intuition and know what I want when I see it.
- B.
  I do my research and I am generally comfortable when purchasing, but my investment purchases happen rarely.
- C.
  I do not make fashion investment purchases.
- D.
  I research tirelessly and investigate all possible options and make frequent purchases, but I lose interest in the items after a week or two.
- E.
  I research and cross shop thoroughly but rarely make the purchase.
8.
When getting dressed for the day:
- A.
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  I pull from a group of outfits styled in advance.
- B.
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  I grab from my tried and true outfits.
- C.
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  I wear whatever is at the top of the pile.
- D.
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  I try on several outfit options. I always have something new to wear because I shop all the time.
- E.
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  I try to put together something new but end up wearing an outfit that I reach for frequently.
9.
When planning my looks for the week
- A.
  I make sure that I have everything I need to accommodate my calendar, including picking up my drycleaning.
- B.
  I have core outfits on repeat and focus on those.
- C.
  I do not think about what I am wearing in advance.
- D.
  I have a bunch of new looks that I am going to try because I rarely wear the same thing twice.
- E.
  I tend to struggle with my wardrobe in the morning because nothing feels quite right.
10.
When shopping in-store for a particular item:
- A.
  I peruse online in advance of my shopping trip to have a broad view of what is available so I can ensure I end up with the perfect pieces.
- B.
  I have a general idea of what I am looking for and typically shop at the same places.
- C.
  I do not shop in-store if I can help it.
- D.
  I get really excited and sometimes come home with far more items than I was originally targeting.
- E.
  I get overwhelmed and buy something that feels appropriate enough in the moment, then return it shortly thereafter.
11.
At the beginning of each new season:
- A.
  I review the runway shows or blogs that I gravitate toward to see how to evolve my style.
- B.
  I don’t follow trends closely, but if I see something that I like, I will buy it.
- C.
  I do not follow trends.
- D.
  I look at as many trend lists as I can to make sure that my wardrobe is represented. Even if the trend doesn’t appeal to me I must have participate.
- E.
  I notice things that seem trend-right on my social media, but I am not sure if any of them are right for me.
12.
When selecting brands to support:
- A.
  I pay close attention to the brands I buy and make a solid attempt to purchase with consciousness.
- B.
  I pay close attention to the brands I support when I need something new.
- C.
  I do not pay attention to brands because I rarely buy anything.
- D.
  I do not pay close attention to brands, I buy everything I like because I don’t want to miss out.
- E.
  I do not pay close attention to the brands I support because most of the time everything is returned anyway.

Quiz Outcomes

1.
The Thriver
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Thriver Archetype CharacteristicsProactive, Strategic, Balanced. Feels Confident in Wardrobe and Choices.Thriver Strategy Continue on Path, Focus on Conscious Purchasing from a Brand Standpoint.Does this result resonate with you? Feel free to DM us with your feedback!
2.
The Survivor
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Survivor Archetype CharacteristicsAdequate, Has Enough to Get By, Minimal Energy Spent on Shopping.Survivor Strategy Lean into Playfulness, Focus on Feeling and Intuition.Does this result resonate with you? Feel free to DM us with your feedback!
3.
The Refrainer
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Refrainer Archetype CharacteristicsAvoidant, Minimalist by Default, Refuses to Step Foot in a Store. Refrainer Strategy Ease into Investigation of Personal Style, Focus on Feeling.Does this result resonate with you? Feel free to DM us with your feedback!
4.
The Reactor
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Reactor Archetype CharacteristicsImpulsive, fleeting enthusiasm, frequently purchases and returns. Reactor Strategy Focus on selectivity, pause between the impulse and the purchase.Does this result resonate with you? Feel free to DM us with your feedback!
5.
The Perseverator
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Perseverator Archetype CharacteristicsUncertain, Indecisive, Infrequent Purchases, High Rate of Return.Perseverator Strategy Get out of Head, Drop into Body, Focus on Feeling and Intuition.Does this result resonate with you? Feel free to DM us with your feedback!

What is your purchasing persona archetype?

Reveal to heal: Illuminating your subconscious and unconscious purchasing habits.

Quiz Questions

Quiz Outcomes