Your personal brand superpower is... Sunny Service with Simplicity
Hi, my sweet friend! You're sunshiny, caring, and you have a knack for creating beauty through your warm, simple minimalism.You're generous, supportive, and the friend everyone turns to for advice. You have a knack for giving everyone a seat at the table. Creating an inclusive online community is not only going to light you up… it's what'll make you known.Your focus is service with a smile. You want to build a genuine community on platforms you feel comfortable with and make sure you stay in touch with your email subscribers. Whatever you choose, make connection the bottom line. You will become known by helping others to thrive!Here's a design tip to catapult your brand into the public eye: Choose warm, muted colors, fonts with soft edges, and maybe even some flourishes decorated with transparent layers.Whatever you choose, keep it minimalistic and refined, and your style will shine through.You have a powerful story to share. So get brave and go for it, friend!"Reciprocity is part of a healthy ongoing relationship. Nurture it by giving before asking for a request.” — Robert CialdiniBring Out Your Brand Identity: 3 Tricks for Getting Started1. Remember What Makes You UniqueSet some time aside to reconnect with your brand's essence — with a pen and paper, write down the answers to these questions:What's your why?What sets you apart?What’s unique about you next to most brands in your industry?What answers to questions do you find yourself repeating?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research Your Ideal Clients and CustomersWhen it comes to marketing and branding, knowing who you’re speaking to is 99.99% of the equation.A great way to understand your ideal clients is to pay special attention to the questions people are asking of the biggest influencers in your industry.Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to influencers in your niche, so you know what they’re responding to.Make this kind of research a regular habit, so you can always stay on top of what's current.3. Create a Swipe File and Vision BoardGet inspired: Fonts, colors, shapes, imagery, and eras that call out to you can be a great jumping off point to defining your brand’s visual appeal.Live with your potential storyboards for a while and change them out until you feel convinced they’re working for you.These are the components that make up visual branding:• Logo• Colors• Typography• Imagery Styles• Composition StylesDesign your Dreams...Hey biz wiz, I'm Candy Creator, graphic designer and brand strategist for up-and-coming entrepreneurs who want to be seen and stand out.Creative strategizing was my first love. I cut my teeth doing bright branding and design for start-up entrepreneurs… Eventually I realized that I have a penchant for helping brands get more visible.Since 2017, I've been working with entrepreneurs helping them step into their own spotlight.A couple of notable clients I've helped get seen include abstract artist and influencer Samantha Magico, and software startup sensation VisionStamp.Get Your Brand Into the Limelight! I’ve Got You...Want to create an authentic connection with your audience? Check out my interview on The LogoType Podcast. I share how to unlock your brand's special sauce and boost your trust factor with your audience in no time.Need a sales page that reads like a love letter? Check out my visual voice mini course. In this free course, I share four steps to choosing a brand aesthetic that calls out to your customers without you having to.Questions for a designer? Book a private consultation with my tiny but mighty team of designers. In just twenty minutes, we'll help you discover your biggest opportunities to boost your audience with emblematic eye candy. 💌 Feel the Love 💌Now that you've got some insight into how you can define your brand with great design, head on over to your inbox for a special surprise from moi! You'll also get my Magic Storyboarding Color Picker to help you get dreaming big.I'm sooo excited for your brand to be seen in big ways, friend!