What is your Colour Type?

Quiz Questions

• 1.
  Which word do you feel most aligned with?

  • A.
    Passionate: I have no problem sharing my opinions
  • B.
    Analytical: I am focused & reliable
  • C.
    Calm: I generally am & prefer peace & serenity
  • D.
    Cheerful: I am social, sunny & fun
• 2.
  I fit best with people who are...

  • A.
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    Thoughtful and understated
  • B.
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    Bright, bubbly and super social
  • C.
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    Deeply curious and/or passionate
  • D.
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    Smart, efficient and straight to the point
• 3.
  The colours I prefer are...

  • A.
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    Cool and subdued.
  • B.
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    Bold, high-contrast and dramatic
  • C.
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    Warm, light, beachy, soft and sunny
  • D.
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    Rich and warm.
• 4.
  Generally, I think I am...

  • A.
    Extroverted: I get my energy from being around people
  • B.
    Introverted: I get my energy from being alone
• 5.
  My superpower is....

  • A.
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    I go deep: I am curious and I love to keep digging
  • B.
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    Super efficiency: I never take my eye off the ball and I am NEVER late
  • C.
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    Tons of positive energy: I am always ready for a laugh
  • D.
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    Tons of patience: I am very calm and good at listening
• 6.
  I prefer...

  • A.
    Modern / Fresh
  • B.
    Vintage / Classic
• 7.
  My favourite brands are...

  • A.
    Healing, Serene, Elegant, Quiet, Antique
  • B.
    Fun, Upbeat, Social, Sunny, Youthful
  • C.
    High Fahion, High Tech, High Society, High Design
  • D.
    Fiery, Natural, Deep, Established, Curious
• 8.
  By default I'm more...

  • A.
    Sunny / warm / friendly
  • B.
    Cool / collected / put together
• 9.
  I prefer to be thought of as...

  • A.
    Smart or Artistic
  • B.
    Being Passionate or Cause-Driven
  • C.
    An Elite performer
  • D.
    Being the Life of the Party
• 10.
  I prefer design that is...

  • A.
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    Sleek & Chic (very, very clean)
  • B.
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    Classy & Timeless (slightly soft)
  • C.
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    Fun & Fresh (slightly modern)
  • D.
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    Rustic, organic / natural or handmade / hand crafted (textured)
• 11.
  Give me all the....

  • A.
    Time alone with books & the Garden
  • B.
    Watching the sun set at the fire pit
  • C.
    Backyard BBQ's & Pool parties
  • D.
    Luxury Goods & VIP invites
• 12.
  Most people would say I am...

  • A.
    A little intense
  • B.
    Pretty chill

Quiz Outcomes

• 1.
  Personality Type 1: Sunshine

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  Type 1: You are warm like morning sunshineType 1 is inspired by the bright optimism and playfulness of Spring and sunrise.Your colours are warm and clear.As a Sunshine brand you light, bright, bubbly, warm and social. You care.You probably are drawn to the sea, and nature in general.You love to be travelling, singing, dancing, or playing.Sunshine you are witty, enthusiastic and never seem to age!A Type 1 brand has a light, warm, joyful, cheerful touch.You can count on Type 1 to be a good team player.A Sunshine brand prefers light, bright, round and simple - nothing heavy, dark or too serious or sharp.You probably anticipate the needs of your clients and customers well in advance and always have a smile at the ready. Chances are you have a soft spot or special skill for teaching, sports, nature and/or communication. Not Your Jam:Patience, rigid deadlines, repetitive tasks and are working alone.Who is it For?Sunshine is a wonderful Brand Personality Type for anyone selling:VitalityJoyEnergyHolidaysSportsPlayCommunicationFun for families, children and/or petsIt's best for products or services that are quite affordable (but can also be used for products that are more expensive but who want to instantly convey that they offer a 'good deal' or 'fair price').For super premium products this Personality Type might not be the best fit.Common Sunshine Businesses Include:TOY COMPANIESPR & MARKETINGTRAVELKID BRANDSLEISUREPLAYFUL PET BRANDSGYMS / PERSONAL TRAINERSCLEANING PRODUCTSSPORTS BRANDSWatch out for your shadow side - if not careful, Sunshine can be perceived as: UNSUBSTANTIAL, FRIVOLOUS & CHEAPWhat do I do with this?1. KNOW YOURSELF: Now you know more about you - LEAN INTO IT! There is no right or wrong brand personality - let your freak flag fly and be MORE of what you already are - consistently, and in public!2. KNOW YOUR CLIENT: Your brand personality = the same qualities in your ideal client that draw them to youNow you know a LOT more about who picks you and why - use it! You now know how to speak to them and what to bond with them over - be as specific as you can be and play to their EMOTIONS not their LOGIC.3. KNOW YOUR competition. Have a look around at your competitors with a more critical 'brand personality' eye. Do you think any of them share your personality type? If so, how can you stand out from them? What parts of your personality can you amp-up to make YOUR people pick YOU?Then What?Your #1 priority now is to start communicating with more EMOTIONNow that you're clear on your brand personality type, you know more about WHAT you'll be talking about in your brand messaging... and the 'tone of voice' you'll be using. But when everyone is so busy and moving so fast, HOW can you ensure your messages are actually getting RECEIVED?There are three easy tools you can use to give your peeps the right feels quickly and effectively.ColourImageryWordsColour is the fastest & most powerful of the three.People make decisions within 90 seconds of their first impression of a product, and color alone contributes up to 90 percent of the information that forms the decision.- University of Loyla, Maryland studyAnd not just colour... but colour harmony."Everyone thinks that response to colour, being subjective, must therefore be unpredictable. Not so. Response is subjective but, when the study of colour harmony is combined with the science of psychology, reactions can be predicted with startling accuracy.... equally, there are no wrong colours; It is the combination of colours that triggers the response."-Angela WrightSunshine Personalities have a very specific set of harmonious colors...Want to know what they are?Want to know more about how to shift your brand into harmony to make the most out of the most important 8 seconds in your business?Discover what a Colour Brand® is and how to become one...
• 2.
  Personality Type 2: Seaside

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  Personality Type 2: You are quiet, cool & collectedSeaside is inspired by the desire to retreat from midday summer heat, to be quiet, cool and still.Your colours are cool + subdued Type 2 loves to bring order and is a natural peacemaker.A Seaside brand has a light touch, is elegant, refined and of the utmost quality.A Type 2 brand prefers simplicity - nothing busy or overstated.You can count on a Seaside brand to be mindful, perceptive, nurturing and patient with an innate sense of balance. You are probably very sensitive to the needs of your clients and customers. Chances are you have a soft spot for quality art, music, antiques and books.Not Your Jam:Anything overstated. Chaos. Being in the limelight.Who is it For?Seaside is a wonderful Brand Personality Type for healers, teachers or anyone who needs to be both sensitive and focused on facts or results. It is also a great choice for premium brands of a delicate or restful nature.Common Serene Dream Businesses Include:Teachers / Trainers / HealersUp-market lingerie brandsLuxury hotels / SpasFloristArtist / Art dealerNegotiation / LawGovernmentMedical centersPublishing / LibrarianAntiquesWatch out for your shadow side - if not careful, Seaside can be perceived as: Draining, unfriendly, aloof, elitist, and 'wishy-washy'What do I do with this?1. KNOW YOURSELF: Now you know more about you - LEAN INTO IT! There is no right or wrong brand personality - let your freak flag fly and be MORE of what you already are - consistently, and in public!2. KNOW YOUR CLIENT: Your brand personality = the same qualities in your ideal client that draw them to youNow you know a LOT more about who picks you and why - use it! You now know how to speak to them and what to bond with them over - be as specific as you can be and play to their EMOTIONS not their LOGIC.3. KNOW YOUR competition. Have a look around at your competitors with a more critical 'brand personality' eye. Do you think any of them share your personality type? If so, how can you stand out from them? What parts of your personality can you amp-up to make YOUR people pick YOU?Then What?Your #1 priority now is to start communicating with more EMOTIONNow that you're clear on your brand personality type, you know more about WHAT you'll be talking about in your brand messaging... and the 'tone of voice' you'll be using. But when everyone is so busy and moving so fast, HOW can you ensure your messages are actually getting RECEIVED?There are three easy tools you can use to give your peeps the right feels quickly and effectively.ColourImageryWordsColour is the fastest & most powerful of the three.People make decisions within 90 seconds of their first impression of a product, and color alone contributes up to 90 percent of the information that forms the decision.- University of Loyla, Maryland studyAnd not just colour... but colour harmony."Everyone thinks that response to colour, being subjective, must therefore be unpredictable. Not so. Response is subjective but, when the study of colour harmony is combined with the science of psychology, reactions can be predicted with startling accuracy.... equally, there are no wrong colours; It is the combination of colours that triggers the response."-Angela WrightSeaside Personalities have a very specific set of harmonious colours...Want to know what they are?Want to know more about how to shift your brand into harmony to make the most out of the most important 8 seconds in your business?Discover what a Colour Brand® is and how to become one...
• 3.
  Personality Type 3: Fireside 

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  Fireside Brand: You are trustworthy, passionate & warm Type 3 is inspired by deep, warm richness of Autumn and sunset.Your colours are warm with depthFireside brands are passionate and people-oriented.Fireside brands loves to dive in DEEP to a topic, task, project or problem.Type 3 runs along quite a wide spectrum from ‘classic’ and ‘refined’ to 'rugged and outdoorsy' all the way to loud and flamboyant... ...but chances are, no matter what, you're a little bit quirky' - and you like other people and things that are 'imperfect' & quirky too.Versatility is part of what makes Type 3 one of the most common personality types for brands.A Fireside brand has experience, depth, texture and plenty of substance. You can count on a Fireside brand to be strong, reliable and often on a crusade to fight for the underdog.Not Your Jam:Type 3 does NOT like being restricted, so they have a tendency to lean more towards rural over urban environments. Who is it For?Fireside is a wonderful Brand Personality Type for hand-crafted or handmade products, rebels with a cause, or brands who are keen to ‘keep it real’ (or natural / organic). Firesides have a special affinity for animals.Common Fireside Businesses Include:Heritage brandsDepartment storesPsychology / PsychiatristMedicineOutdoorsy / AdventureSportsQuirky / Eclectic brandsConstructionWriting Fundraising / CharityOrganic foodTravel / Global brandsPet / Animal brands / VetsWatch out for your shadow side - if not careful, Type 3 can be perceived as: Heavy, old-fashioned, boring, predictable and bossyWhat do I do with this?1. KNOW YOURSELF: Now you know more about you - LEAN INTO IT! There is no right or wrong brand personality - let your freak flag fly and be MORE of what you already are - consistently, and in public!2. KNOW YOUR CLIENT: Your brand personality = the same qualities in your ideal client that draw them to youNow you know a LOT more about who picks you and why - use it! You now know how to speak to them and what to bond with them over - be as specific as you can be and play to their EMOTIONS not their LOGIC.3. KNOW YOUR competition. Have a look around at your competitors with a more critical 'brand personality' eye. Do you think any of them share your personality type? If so, how can you stand out from them? What parts of your personality can you amp-up to make YOUR people pick YOU?Then What?Your #1 priority now is to start communicating with more EMOTIONNow that you're clear on your brand personality type, you know more about WHAT you'll be talking about in your brand messaging... and the 'tone of voice' you'll be using. But when everyone is so busy and moving so fast, HOW can you ensure your messages are actually getting RECEIVED?There are three easy tools you can use to give your peeps the right feels quickly and effectively.ColourImageryWordsColour is the fastest & most powerful of the three.People make decisions within 90 seconds of their first impression of a product, and color alone contributes up to 90 percent of the information that forms the decision.- University of Loyla, Maryland studyAnd not just colour... but colour harmony."Everyone thinks that response to colour, being subjective, must therefore be unpredictable. Not so. Response is subjective but, when the study of colour harmony is combined with the science of psychology, reactions can be predicted with startling accuracy.... equally, there are no wrong colours; It is the combination of colours that triggers the response."-Angela WrightFireside Personalities have a very specific set of harmonious colors...Want to know what they are?Want to know more about how to shift your brand into harmony to make the most out of the most important 8 seconds in your business?Discover what a Colour Brand® is and how to become one...
• 4.
  Personality Type 4: Starshine 

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  Starshine Brand: You are sophisticated, powerful & sleekStarshine brands are inspired by the cool starkness and drama of Winter and night time.Your colours are cool and clearYou are clear-thinking and efficient.A Starshine brand never loses sight of the objective, while also keeping their eye on the big picture. A winter brand does everything on time (or early).Type 4 brands are big on personal responsibility. You allow people space, and you expect it.Starshine brands are fantastic and oozing prestige and exclusivity because they're not bothered with what people think of them.Starshine brands are all about minimalism & drama - not because they go around creating it, it's just inherent.Not Your Jam:Type 4 does NOT like being late or cluttered, dirty, small environments.Who is it For?Starshine is a wonderful Brand Personality Type for aspirational brands. Any business that wants to be known for uncompromising standards, prestige, power and authority (or anything that requires precise calculations). Perfect for designs or products that are cutting-edge or state-of-the-art, and any brand that is all glamorous or ultra-chic.Common Starshine Businesses Include:High-FashionHigh-TechHigh-performanceArchitecture / DesignFinancePoliticsBusiness / Performance CoachesLuxury CarsCelebritiesWatch out for your shadow side - if not careful, Starshine can be perceived as: Elitist, cold and uncaring.What do I do with this?1. KNOW YOURSELF: Now you know more about you - LEAN INTO IT! There is no right or wrong brand personality - let your freak flag fly and be MORE of what you already are - consistently, and in public!2. KNOW YOUR CLIENT: Your brand personality = the same qualities in your ideal client that draw them to youNow you know a LOT more about who picks you and why - use it! You now know how to speak to them and what to bond with them over - be as specific as you can be and play to their EMOTIONS not their LOGIC.3. KNOW YOUR competition. Have a look around at your competitors with a more critical 'brand personality' eye. Do you think any of them share your personality type? If so, how can you stand out from them? What parts of your personality can you amp-up to make YOUR people pick YOU?Then What?Your #1 priority now is to start communicating with more EMOTIONNow that you're clear on your brand personality type, you know more about WHAT you'll be talking about in your brand messaging... and the 'tone of voice' you'll be using. But when everyone is so busy and moving so fast, HOW can you ensure your messages are actually getting RECEIVED?There are three easy tools you can use to give your peeps the right feels quickly and effectively.ColourImageryWordsColour is the fastest & most powerful of the three.People make decisions within 90 seconds of their first impression of a product, and color alone contributes up to 90 percent of the information that forms the decision.- University of Loyla, Maryland studyAnd not just colour... but colour harmony."Everyone thinks that response to colour, being subjective, must therefore be unpredictable. Not so. Response is subjective but, when the study of colour harmony is combined with the science of psychology, reactions can be predicted with startling accuracy.... equally, there are no wrong colours; It is the combination of colours that triggers the response."-Angela WrightStarshine Personalities have a very specific set of harmonious colors...Want to know what they are?Want to know more about how to shift your brand into harmony to make the most out of the most important 8 seconds in your business?Discover what a Colour Brand® is and how to become one...