What Type of Lead Gen Quiz Will Help Grow Your Online Biz?

Image Source

Quiz Questions

1.
Okay friend, let’s dive in...Which of these generates the most sales for your business?
- A.
  Products
- B.
  Courses/Digital Products
- C.
  Services - Copywriting, Design, Social Media Management, Virtual Assistance, Business Management etc.
- D.
  Coaching/Consulting/Mentoring Packages
- E.
  Other
2.
What 'season' is your business currently in?
- A.
  Growth - I'm focusing on lead generation to attract new dream clients into my circle & giving them a taste of who I am and what I'm all about
- B.
  Nurture - My audience is growing and I am focusing on nurturing them with content that positions me as an expert, to help them trust me and see the value in my products/services
- C.
  Sales - I've done the grunt work, built an audience full of soul clients and am ready to go hard selling my offers, positioning my product/services as the solution to their problems
3.
Now let's talk lead generation...how do you currently attract new customers into your world?
Image Source
- A.
  FREE DOWNLOAD: I have created a few downloadable lead magnets (PDFs, eBooks, Checklists, Workbooks) but they aren't converting as well as they used to
- B.
  VIRTUAL EVENT: I love hosting a live Masterclass/Webinar or Challenge to give my audience a taste of my teaching style and position my offers as their solution
- C.
  SOCIAL MEDIA: I create magnetic content every day, show up authentically and attract new leads to me
- D.
  WORD OF MOUTH: I'm known as the go-to expert in my industry, I've never had to worry about lead generation
- E.
  NETWORKING: I'm a people person and love connecting with people face to face
- F.
  ADS: I have dabbled in ads but the cost per lead is way too high and I'm not seeing a huge ROI on them
4.
We're big fans of quizzes round here, but tell me...why you want to connect with your audience this way?
Image Source
- A.
  I want to build trust with my audience & personalize my messaging/offers so that they feel seen and heard and not like just another name on a lead tracker
- B.
  I want to elevate the shopping experience for my online store customers & help them make an informed decision on which products will work best for them
- C.
  I want a new way to pre-qualify my audience, to test their knowledge on a particular topic OR test their level readiness before offering my expertise as the solution
- D.
  I want to help my audience to identify the specific roadblocks and blindspots that are holding them back from success & offer solutions for them to overcome them
5.
Consider me your business genie...what's the ONE wish I can grant for your business in the next 12 months?
Image Source
- A.
  My wish is to grow my email list so that I can get the f*ck off Instagram & nurture my people without relying on an algorithm
- B.
  My wish is to grow my eCommerce store faster than a new Taylor Swift album breaks records
- C.
  My wish is to create a legacy not just an Instagram page - I want to be seen a the leader in my industry across multiple platforms, building a sustainable brand that will last long after Instagram disappears
- D.
  I wish for more Freedom - I want to get off the live launch hamster wheel & create more passive income so that I can live a more fulfilled life away from my laptop
- E.
  My wish is to build a community of loyal customers that stick with me through every stage of their journey & refer me to all their friends allowing me to build a huge referral network
6.
It's Friday evening, you've been hard at work, running your business all week. How are you unwinding?
- A.
  Image Source
  Date night: romantic meal with my other half to reconnect after a hectic week
- B.
  Image Source
  Family movie & munchies night: being fully present with my family
- C.
  Image Source
  Girls night out: cocktails & dancing to let loose and have some FUN
- D.
  Image Source
  Self care night: bubble bath, pamper session & a new book to relax
- E.
  Image Source
  Road Trip: I'm loading the family into the car for a fun adventure
7.
You've created a bomb ass quiz and your soul clients' results are flooding your inbox. How do you want them to feel now that they're in your inner circle?
Image Source
- A.
  Empowered - I want to provide resources to help deepen their level of self awareness & help them to truly embody their superpowers to obtain the success that they desire
- B.
  Self Led- I want to remove the overwhelm in their online shopping experience so they can feel confident in my brand and clear on what products will work best for them
- C.
  Activated - I want them to be aware of the beliefs/blocks that are holding them back from success & be 100% ready to overcome them
- D.
  Validated - I want to show them how much knowledge they have on a particular topic & prove that they are ready for the support to really become an expert in this area
8.
Your quiz is bringing in new leads (& sales) on auto pilot & you find yourself with lots of free time. You decide to book a vacation. Where are you going?
- A.
  Image Source
  Eat, Pray, Love style retreat in Bali - yoga, meditations, sound baths & amazing sunsets - the ultimate spiritual vacation
- B.
  Image Source
  Taking New York, Sex & the City style - Manhattan, Manolo Blahniks, Margaritas & Macys - the ultimate girls trip
- C.
  Image Source
  Heading to Disneyland - the happiest place on Earth - to reconnect with my inner child and feed her with some JOY
- D.
  Image Source
  Going off the grid - you'll find me in a cozy cabin surrounded by mountains & lakes, with absolutely zero phone signal
- E.
  Image Source
  Family Vacay - beautiful beach house where the kids can swim & build sandcastles while you relax with your new book
9.
Let's level set for a second, what's holding you back from the business growth you desire?
Image Source
- A.
  Time - I barely have time to eat right now, I'm doing ALL the things! There's not enough hours in the day to get everything done, never mind adding more to my list
- B.
  Overwhelm - I have so many ideas for business growth but no idea where to start or what to prioritize first, the decision fatigue is real
- C.
  Capacity - I'm capped out with clients, time & income. I don't have the energetic capacity to commit to more right now
- D.
  Budget - All this recession talk is making me afraid to spend money on outsourcing or hiring a team right now
- E.
  Organization - I don't have the fundamental systems in place to handle a huge business growth spurt

Quiz Outcomes

1.
A SUPERPOWER quiz would be the best lead gen quiz for you!
Image Source
A Superpower quiz allows you to segment your audience into specific 'buckets' based on their similarity to a specific profile or personality that you have created. It's your typical 'personality' style quiz that allows you to speak directly to your audience's wants, needs and desires. This type of quiz is based on your specific methodology and strategically designed to offer super specific value to your quiz taker as it allows you to personalize your messaging and the resources/offers that you present to them based on their quiz answers. This is BEYOND the type of generic value that a pdf lead magnet allows. A Superpower quiz also has the most potential to go viral!! Here's some example titles for inspiration: Other acronyms to use in your quiz title: personality, type, style, archetype, profile, secret sauce.What's Your Content Creation Style? What's Your Branding Archetype? What's Your Copywriting Personality?What's Your Marketing Secret Sauce?What Type of Influencer Are You?SO, WHAT'S NEXT? 📧 Keep an eye on your inbox for some fun emails about the Superpower quiz type and how it will supercharge your lead generation! 📸 Screenshot your result and share on your Instagram story, don't forget to tag me @debbiedoes.co - I spend pretty much all my time on IG so make sure to follow and slide in the DMs and say hi📞 Book a coffee chat - let's chat about how a Superpower quiz could work for you and how I can help you bring your quiz dreams to life! _____________________________________WHY SHOULD YOU CREATE A QUIZ ANYWAYS? 🧐5 reasons quizzes are the best type of lead generation tool...1️⃣ They're interactive and FUN! We have the attention span of a goldfish! We are fickle AF and ready to jump onto the next big thing at the drop of a hat. You NEED to be clever and catch your audience's attention straight away - a quiz does this perfectly. It's fun and the interactive content keeps your audience engaged...problem solved :) 2️⃣ They're shareable so have huge viral potential People LOVE taking (and sharing) quizzes. We are self obsessed and love to learn about what makes us unique. People are more likely to share their results so they can compare their uniqueness with their peers! and we love sharing that and comparing our unique traits with others! 3️⃣ They provide you with INVALUABLE dataUnlike your usual pdf lead magnet that just obtains your audience's name & email, a quiz obtains so much valuable information about your audience - their wants, needs, desires, struggles. Information that they willingly provide, making them more likely to convert into a paying customer. 4️⃣ They have an incredibly high conversion rateThe data a quiz collects allows you to easily segment your audience making them feel as though you truly understand them and their needs. This makes them more likely to buy from you. Quizzes can increase your conversion rates by up to 4x. 5️⃣ The Cost per Lead is incredibly cheap If you use digital ads to generate traffic to your quiz, it costs significantly less than other traditional lead magnets. For example, if you're paying $3-5 per lead for your webinar, this could reduce to approx 0.40c - $1 per leads. Crazy right?! 🤯_______________________________________________________Who is the whiz behind this quiz? Let me introduce myself...🙋🏻‍♀️ Hi friend! I'm Debbie- Funnel Strategist. Music Lover. Iced Coffee Addict. Wanderlust Woman. Spicy Romance Reader!I've been doing this business thing and building funnels for the past few years (raise your hand if you too are a covid business starter 🙋🏻‍♀️), and to be honest...I was getting bored!Bro Marketers have given funnels such a bad rep (but that's a rant for a different day). A lot of business owners I spoke to saw funnels as restrictive, sleazy and way too complicated to even dip their toes into. So I've made it my mission to make funnels FUN 💃🏻 My favourite memory as a kid was when my weekly magazine subscriptions came in - Smash Hits, Seventeen, Top of the Pops, Cosmopolitan - and I flipped right to the quizzes every.single.time! We now live in a digital age and run our businesses online so what better way to bring some of that childhood fun into your business than with an online quiz?! LET'S PLAY, FRIEND!! 👯‍♀️
2.
A SABOTEUR quiz would be the best lead gen quiz for you
Image Source
A Saboteur quiz allows you to segment your audience based on a certain mistake or obstacle that is preventing them from reaching their desired outcome. It helps your audience to identify the specific roadblocks and blindspots that are holding them back from success in their lives and/or business and is strategically designed to position your framework as the solution to help them to overcome their saboteur. You need to be extra cautious when creating a Saboteur quiz though, not to make your audience feel like a failure. Here's some example titles for inspiration: Other acronyms to use in your quiz title: block, obstacle, blindspot, hurdle, mistakeWhat's The #1 Copywriting Mistake You're Making? What's Your Biggest Mindset Block? What's Your Business Blindspot?What's Blocking You From Posting Consistently?What's Your Biggest Productivity Obstacle? SO, WHAT'S NEXT? 📧 Keep an eye on your inbox for some fun emails about the Saboteur quiz type and how it will supercharge your lead generation! 📸 Screenshot your result and share on your Instagram story, don't forget to tag me @debbiedoes.co - I spend pretty much all my time on IG so make sure to follow and slide in the DMs and say hi📞 Book a coffee chat - let's chat about how a Superpower quiz could work for you and how I can help you bring your quiz dreams to life!_______________________________________WHY SHOULD YOU CREATE A QUIZ ANYWAYS? 🧐5 reasons quizzes are the best type of lead generation tool...1️⃣ They're interactive and FUN! We have the attention span of a goldfish! We are fickle AF and ready to jump onto the next big thing at the drop of a hat. You NEED to be clever and catch your audience's attention straight away - a quiz does this perfectly. It's fun and the interactive content keeps your audience engaged...problem solved :) 2️⃣ They're shareable so have huge viral potential People LOVE taking (and sharing) quizzes. We are self obsessed and love to learn about what makes us unique. People are more likely to share their results so they can compare their uniqueness with their peers! and we love sharing that and comparing our unique traits with others! 3️⃣ They provide you with INVALUABLE dataUnlike your usual pdf lead magnet that just obtains your audience's name & email, a quiz obtains so much valuable information about your audience - their wants, needs, desires, struggles. Information that they willingly provide, making them more likely to convert into a paying customer. 4️⃣ They have an incredibly high conversion rateThe data a quiz collects allows you to easily segment your audience making them feel as though you truly understand them and their needs. This makes them more likely to buy from you. Quizzes can increase your conversion rates by up to 4x. 5️⃣ The Cost per Lead is incredibly cheap If you use digital ads to generate traffic to your quiz, it costs significantly less than other traditional lead magnets. For example, if you're paying $3-5 per lead for your webinar, this could reduce to approx 0.40c - $1 per leads. Crazy right?! 🤯__________________________________________________________Who is the whiz behind this quiz? Let me introduce myself...🙋🏻‍♀️ Hi friend! I'm Debbie- Funnel Strategist. Music Lover. Iced Coffee Addict. Wanderlust Woman. Spicy Romance Reader!I've been doing this business thing and building funnels for the past few years (raise your hand if you too are a covid business starter 🙋🏻‍♀️), and to be honest...I was getting bored!Bro Marketers have given funnels such a bad rep (but that's a rant for a different day). A lot of business owners I spoke to saw funnels as restrictive, sleazy and way too complicated to even dip their toes into. So I've made it my mission to make funnels FUN 💃🏻 My favourite memory as a kid was when my weekly magazine subscriptions came in - Smash Hits, Seventeen, Top of the Pops, Cosmopolitan - and I flipped right to the quizzes every.single.time! I loved seeing what boyband member I was going to marry or what type of best friend I was 😂We now live in a digital age and run our businesses online so what better way to bring some of that childhood fun into your business than with an online quiz?! If you're interested in the lead gen on speed that a quiz can provide you...let's chat!LET'S PLAY, FRIEND! 👯‍♀️
3.
A SCORE quiz would be the best option for you
Image Source
A Score quiz allows you to test your audience's knowledge on a specific topic or test their readiness for a specific outcome. It's a simple and effective type of quiz and is widely used by Hubspot, i.e. 'How much do you really know about online marketing?'.It's a great alternative to the application funnel that we're all used to when selling our high-ticket services...It'a a brilliant, engaging way to pre-qualify your audience, to test their readiness level before offering your product/service as a solution. Here's some example titles for inspiration: Other acronyms to use in your quiz title: score, grade, rating, level, IQ. Is Your Business Prepared For Tax Season? What is Your Digital Marketing IQ?Are You Ready To Quit your 9-5?What’s Your PR Attraction Score?Are You Ready to Hire an OBM?SO WHAT'S NEXT? 📧 Keep an eye on your inbox for some fun emails about the Score quiz type and how it will supercharge your lead generation! 📸 Screenshot your result and share on your Instagram story, don't forget to tag me @debbiedoes.co - I spend pretty much all my time on IG so make sure to follow and slide in the DMs and say hi📞 Book a coffee chat - let's chat about how a Superpower quiz could work for you and how I can help you bring your quiz dreams to life!_______________________________________WHY SHOULD YOU CREATE A QUIZ ANYWAYS? 🧐5 reasons quizzes are the best type of lead generation tool...1️⃣ They're interactive and FUN! We have the attention span of a goldfish! We are fickle AF and ready to jump onto the next big thing at the drop of a hat. You NEED to be clever and catch your audience's attention straight away - a quiz does this perfectly. It's fun and the interactive content keeps your audience engaged...problem solved :) 2️⃣ They're shareable so have huge viral potential People LOVE taking (and sharing) quizzes. We are self obsessed and love to learn about what makes us unique. People are more likely to share their results so they can compare their uniqueness with their peers! and we love sharing that and comparing our unique traits with others! 3️⃣ They provide you with INVALUABLE dataUnlike your usual pdf lead magnet that just obtains your audience's name & email, a quiz obtains so much valuable information about your audience - their wants, needs, desires, struggles. Information that they willingly provide, making them more likely to convert into a paying customer. 4️⃣ They have an incredibly high conversion rateThe data a quiz collects allows you to easily segment your audience making them feel as though you truly understand them and their needs. This makes them more likely to buy from you. Quizzes can increase your conversion rates by up to 4x. 5️⃣ The Cost per Lead is incredibly cheap If you use digital ads to generate traffic to your quiz, it costs significantly less than other traditional lead magnets. For example, if you're paying $3-5 per lead for your webinar, this could reduce to approx 0.40c - $1 per leads. Crazy right?! 🤯__________________________________________________________Who is the whiz behind this quiz? Let me introduce myself...🙋🏻‍♀️ Hi friend! I'm Debbie- Funnel Strategist. Music Lover. Iced Coffee Addict. Wanderlust Woman. Oh, and I'm a hoe for a spicy Romance book!I've been doing this business thing and building funnels for the past few years (raise your hand if you too are a covid business starter 🙋🏻‍♀️), and to be honest...I was getting bored!Bro Marketers have given funnels such a bad rep (but that's a rant for a different day). A lot of business owners I spoke to saw funnels as restrictive, sleazy and way too complicated to even dip their toes into. So I've made it my mission to make funnels FUN 💃🏻 My favourite memory as a kid was when my weekly magazine subscriptions came in - Smash Hits, Seventeen, Top of the Pops, Cosmopolitan - and I flipped right to the quizzes every.single.time! I loved seeing what boyband member I was going to marry or what type of best friend I was 😂We now live in a digital age and run our businesses online so what better way to bring some of that childhood fun into your business than with an online quiz?! If you're interested in the lead gen on speed that a quiz can provide you...let's chat!LET'S PLAY, FRIEND! 👯‍♀️
4.
A SOLUTION quiz would be the best option for your eCommerce store
Image Source
A Solution quiz ultimately helps your to sell more products. It's your typical eCommerce store's 'product recommendation' style quiz that allows you to position your products as the solution to your audience's problems and needs. It helps you to:✖️ Match your audience with the appropriate product for their needs✖️ Grow your email list✖️ Reduce buyer overwhelm and analysis paralysis✖️ Improve your user/buyer experienceYour solution quiz is the first step of your customer service experience, so you need to make a good impression! Here's some example titles for inspiration: What standing desk is right for you? What [insert brand here] cleanser is best for your skin type? What podcast mic should you buy? What DLSR camera would be best for you? Which client gift box would be the best for your clients?SO WHAT'S NEXT? 📧 Keep an eye on your inbox for some fun emails about the Solution quiz type and how it will supercharge your lead generation! 📸 Screenshot your result and share on your Instagram story, don't forget to tag me @debbiedoes.co - I spend pretty much all my time on IG so make sure to follow and slide in the DMs and say hi📞 Book a coffee chat - let's chat about how a Superpower quiz could work for you and how I can help you bring your quiz dreams to life!______________________________________________________WHY SHOULD YOU CREATE A QUIZ ANYWAYS? 🧐5 reasons quizzes are the best type of lead generation tool...1️⃣ They're interactive and FUN! We have the attention span of a goldfish! We are fickle AF and ready to jump onto the next big thing at the drop of a hat. You NEED to be clever and catch your audience's attention straight away - a quiz does this perfectly. It's fun and the interactive content keeps your audience engaged...problem solved :) 2️⃣ They're shareable so have huge viral potential People LOVE taking (and sharing) quizzes. We are self obsessed and love to learn about what makes us unique. People are more likely to share their results so they can compare their uniqueness with their peers! and we love sharing that and comparing our unique traits with others! 3️⃣ They provide you with INVALUABLE dataUnlike your usual pdf lead magnet that just obtains your audience's name & email, a quiz obtains so much valuable information about your audience - their wants, needs, desires, struggles. Information that they willingly provide, making them more likely to convert into a paying customer. 4️⃣ They have an incredibly high conversion rateThe data a quiz collects allows you to easily segment your audience making them feel as though you truly understand them and their needs. This makes them more likely to buy from you. Quizzes can increase your conversion rates by up to 4x. 5️⃣ The Cost per Lead is incredibly cheap If you use digital ads to generate traffic to your quiz, it costs significantly less than other traditional lead magnets. For example, if you're paying $3-5 per lead for your webinar, this could reduce to approx 0.40c - $1 per leads. Crazy right?! 🤯_______________________________________________________Who is the whiz behind this quiz? Let me introduce myself...🙋🏻‍♀️ Hi friend! I'm Debbie- Funnel Strategist. Music Lover. Iced Coffee Addict. Wanderlust Woman. Spicy Romance Reader!I've been doing this business thing and building funnels for the past few years (raise your hand if you too are a covid business starter 🙋🏻‍♀️), and to be honest...I was getting bored!Bro Marketers have given funnels such a bad rep (but that's a rant for a different day). A lot of business owners I spoke to saw funnels as restrictive, sleazy and way too complicated to even dip their toes into. So I've made it my mission to make funnels FUN 💃🏻 My favourite memory as a kid was when my weekly magazine subscriptions came in - Smash Hits, Seventeen, Top of the Pops, Cosmopolitan - and I flipped right to the quizzes every.single.time! I loved seeing what boyband member I was going to marry or what type of best friend I was 😂We now live in a digital age and run our businesses online so what better way to bring some of that childhood fun into your business than with an online quiz?! If you're interested in the lead gen on speed that a quiz can provide you...let's chat!LET'S PLAY, FRIEND! 👯‍♀️

What Type of Lead Gen Quiz Will Help Grow Your Online Biz?

Take this two-minute quiz to discover what type of lead gen quiz you should create to generate qualified leads on auto-pilot and grow your online biz! Let’s get started!

Quiz Questions

Quiz Outcomes