Which 2024 Launch Strategy Do You Need?

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Quiz Questions

1.
Q1: What are you going to be SELLING during your launch?
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- A.
  A digital product, course or resource 💻
- B.
  A self-paced or evergreen online course 👩🏻‍💻
- C.
  Live Group or 1:1 Coaching 👩🏿‍🤝‍👩🏼
- D.
  Access to your Membership 🎟️
2.
Q2: How long is your lead time for creating and launching your product or service?
- A.
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  6 weeks or less
- B.
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  6-12 weeks
- C.
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  12-20 weeks
- D.
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  More than 20 weeks
3.
Q3: How would you like to deliver your product?
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- A.
  Through a live webinar 💻
- B.
  As a self-paced, evergreen offering 🌱
- C.
  Through a membership site or group 🧑‍🤝‍🧑
- D.
  As a series of group or 1:1 coaching sessions 🗒️
4.
Q4: Who is your ideal customer avatar?
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- A.
  Someone who is looking for a solution to a specific problem and wants it quickly ⏰⏰
- B.
  Someone who is looking for a flexible, self-paced learning experience 😊
- C.
  Someone who wants a personalised, interactive learning experience 🔥
- D.
  Someone who is looking for ongoing support and guidance 🧑‍🤝‍🧑
5.
Q5: What is your budget for marketing and advertising your launch?
- A.
  Limited budget, mainly relying on organic growth and word-of-mouth referrals 🗣️
- B.
  Budget for paid advertising, but mainly relying on email marketing 📩
- C.
  Significant budget for paid advertising and marketing 💷💷
- D.
  No budget for marketing and advertising 🚫
6.
Q6: What is your target audience's buying behaviour?
- A.
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  Impulsive and willing to take action quickly
- B.
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  Cautious and wants to research before making a purchase
- C.
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  Loyal and willing to make repeated purchases
- D.
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  Willing to invest heavily if they perceive a high value
7.
Q7: What is the primary goal of your launch?
- A.
  To generate quick, short-term revenue 💰💰
- B.
  To build long-term, recurring revenue streams 🙌
- C.
  To establish your authority and thought leadership in your market 🔥
- D.
  To test and validate your idea before investing more resources 🤔
8.
Q8: What is your current email list size?
- A.
  Less than 500 subscribers 🧑‍🤝‍🧑
- B.
  500-2,000 subscribers 🧑‍🤝‍🧑🧑‍🤝‍🧑
- C.
  2,000-10,000 subscribers 🧑‍🤝‍🧑🧑‍🤝‍🧑🧑‍🤝‍🧑🧑‍🤝‍🧑
- D.
  More than 10,000 subscribers 🧑‍🤝‍🧑🧑‍🤝‍🧑🧑‍🤝‍🧑🧑‍🤝‍🧑🧑‍🤝‍🧑🧑‍🤝‍🧑🧑‍🤝‍🧑
9.
Q9: How will you follow up with your leads after the launch?
- A.
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  Through automated email sequences
- B.
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  Through a membership site or online community
- C.
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  Through a series of live webinars or group coaching sessions
- D.
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  Through one-on-one coaching or consulting sessions
10.
Q10: How would you describe your launch style?
- A.
  Fast-paced, high-energy, and attention-grabbing 😮
- B.
  Flexible, evergreen, and self-paced 🌲
- C.
  Personalised, interactive, and relationship-building 🧑‍🤝‍🧑
- D.
  Low-key, relaxed, and focused on building trust and rapport ☺️ 🗝️

Quiz Outcomes

1.
Your 2024 Launch Strategy: Lazy Launch
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Based on your responses and the information you provided about your offer, a Lazy Launch could work well for you in 2024.A lazy launch might mean different things to different people - but the defining characteristic is very much what it says on the tin: Lazy. This means low stress and low maintenance.There’s no big ‘event’ to promote, so you’ll likely rely on strategies like social media content, personal outreach, blogging and/or guest speaking in other people’s audiences.Lazy launches work best for small- to medium-sized audiences that are very engaged.You might have an email list of 1000-2000 people who you know open every email, look forward to hearing from you and regularly buy.Or perhaps you’ve got a Facebook group of people regularly discussing their problems and looking for solutions, with a strong community and lots of pre-existing loyalty to your business?Or maybe you have a great social media following on another platform: TikTok, Instagram or LinkedIn, where you know engagement with your posts and offers is consistently high?“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”Steve Jobs3 Reasons to LOVE a Lazy Launch:1. Low risk:Because a Lazy Launch doesn’t usually involve complex tech, a big team or a huge marketing budget, there’s not much risk involved. You’re less reliant on ads, so you’re unlikely to bet big financially, and the low-stress style of launching also significantly reduces your risk of burning out. If an offer falls flat, you can try something else - no harm, no foul!2. Sustainable Growth:Instead of focusing on immediate revenue, lazy launches can help you create sustainable, long-term growth for your business by putting out more regular, consistent offers, seeing what works, analysing the data and tailoring your future offers to create products and services your loyal audience love.3. Flex & Flow:The great thing about Lazy Launches is that they’re flexible and allow for continuous improvement and optimisation over time. You don’t need to commit huge windows of time per launch, and you aren’t reliant on one launch to generate ALL your recurring revenue for the next 6 months. You can roll with the punches, adapt to the climate and feel your way with more creative flow, if that’s your thing!👇👇👇👇👇👇👇👇👇👇👇🛑 Wait...while you're here... 🛑Want to fast track getting started with successful launches and get results NOW? There are so many different moving parts to manage and execute when it comes to launching - the confusion and overwhelm is real!If you aren't ready to hire a team, and just want to get started RIGHT NOW, the DIY Launch Toolkit 🚀 offers you our proven roadmap to having successful launches in your business.With access to blueprints, frameworks, launch plans and expert advice, you’ll find the strategy you need - and in a format you can work through in your way at your own pace.With this toolkit, you’ll be able to master the strategy you need to execute your next online launch with ease!PLUS you can get yours for JUST £49+vat (down from £127+vat) before midnight TONIGHT!Get access to the DIY Launch Toolkit here >>👇👇👇👇👇👇👇👇👇👇👇Still want more? Here are some other ways we can support you with your Lazy Launch:1. Launch Strategy: Power Hour or VIP SessionIf you’ve got the team or resources to build and execute launches but are looking for high-level leadership and support with the planning, my 1:1 Launch Strategy services are a great fit.You can either book a 1-hour Power Hour for £475 + VAT or a Launch VIP Session for £997 + VAT. We’ll review your audience, current offers and product suite. We’ll discuss what’s worked and what hasn’t, and we’ll build a bespoke strategy for your launches in 2024.Book your Power Hour here >> Book your Launch VIP here >>2. Outsource to my Team: Done-for-you Launch ServicesIf you’re ready to outsource the planning, building, and execution to the experts, my team are ready to step in and take your entire launch off your hands - all you’ll need to do is show up and sell!My team and I can project manage every element of your launch, from high-level strategy to delivery and implementation, using our proven launch strategies and extensive industry experience.Let’s start with a zero-commitment, complimentary Discovery Call: We’ll discuss your 2024 plans and explore what level of support you’d like from the team.Ready to take action? Great! Book your FREE discovery call here >>Let Me Introduce Myself...Hi, I’m Charlotte Wibberley! 👋🏻Your 6 and 7-figure Launch & Funnels Strategist.My job is to remove the guesswork and overwhelm from launching for amazing entrepreneurs like you……so you can focus on doing what you love and serve even more of your ideal clients with the good stuff!I know what it’s like to be an entrepreneur juggling home life and entrepreneurship, having started my own business in 2013 when my son was born.Despite building a successful business, I realised I was trading time for money, paddling like a mad swan just to keep my head above water. More importantly, despite starting my own business for financial freedom, flexibility and fun, I needed to create more space for those things in my life (or business).I believe we ALL deserve those things and shouldn’t have to become martyrs to our business to succeed.I realised I needed to find a better way, so I put my energy into learning everything I could about funnels and online launches. I wanted to find a way to build a business that consistently generated revenue, come rain or shine, and a roadmap I could trust to remove the guesswork, stress and fear from launching online.Over the last nine years, I’ve invested heavily in my skills and knowledge to become an expert in all things launch-related. Now, as a Launch & Funnels Strategist, I use all the expertise and experience I’ve accrued to help six and seven-figure business owners plan, build and execute phenomenally successful launches through my agency. I’ve worked with some of the best-known coaches in the online world and been the secret weapon behind multiple six-figure launches!My passion is helping other entrepreneurs implement successful online launches so you can scale your business whilst creating time, space and freedom in your life.Because there's a BIG problem with online launches right now: Many people are simply relying on cookie-cutter strategies that don’t work; or lacking the knowledge, skills and support to properly execute the strategies that do!I’m here to help you identify the strategy you need for 2024 and to provide the tools, support and guidance to ensure they succeed.
2.
Your 2024 Launch Strategy: Evergreen Webinar
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Based on your responses and the information you provided about your offer, an Evergreen Webinar would be a great launch strategy for you in 2024.An Evergreen Webinar funnel is a pre-recorded (or regular, live) webinar that people can register to view in exchange for their email address. The webinar should be on a topic relating to your offer and should deliver value or a quick win that gives leads a taste of the benefits they’ll receive if they invest in your full offer or service.Usually, the webinar will be hosted on a piece of software that allows you to make an offer at the end of the webinar, allowing you to upsell whatever the webinar would naturally lead onto, often with a limited-time offer that helps to create urgency.An evergreen webinar funnel is a fantastic opportunity to show off your personality and expertise and allow leads to get to know you better, building that all-important trust before making a purchase.“Good marketing makes the company look smart. Great marketing makes the customer feel smart."Joe Chernovv3 Reasons to LOVE an Evergreen Webinar Launch:1. Higher engagement:People buy from people - we know this is true! So a webinar is a fantastic way to really engage your leads and demonstrate that you’re the person they want to work with. It’s a chance to show off your expertise and offer value that builds trust and lets them know what working with you going forward might feel like!2. Easily create a sense of urgency:Urgency is a great motivator in a sales funnel, and with an evergreen webinar sequence, you can easily create a strong sense of urgency at each stage. From the ‘limited time offer’ on the webinar itself to the timed replay opportunity, you can ensure that interested leads are given the motivation required to take action and move to the next stage of the process.3. Allows more specific and personalised follow-up:With a webinar funnel, you can tell whether the leads actually viewed the webinar, how long for, and whether they clicked through to your offer. This provides much more rich data, and you can create different, personalised follow-up pathways, depending on their actions, holding their hand throughout the process. 👇👇👇👇👇👇👇👇👇👇👇🛑 Wait...while you're here... 🛑Want to fast track getting started with successful launches and get results NOW? There are so many different moving parts to manage and execute when it comes to launching - the confusion and overwhelm is real!If you aren't ready to hire a team, and just want to get started RIGHT NOW, the DIY Launch Toolkit 🚀 offers you our proven roadmap to having successful launches in your business.With access to blueprints, frameworks, launch plans and expert advice, you’ll find the strategy you need - and in a format you can work through in your way at your own pace.With this toolkit, you’ll be able to master the strategy you need to execute your next online launch with ease!PLUS you can get yours for JUST £49+vat (down from £127+vat) before midnight TONIGHT!Get access to the DIY Launch Toolkit here >>👇👇👇👇👇👇👇👇👇👇👇Still want more? Here are some other ways we can support you with your Evergreen Webinar Launch:1. Launch Strategy: Power Hour or VIP SessionIf you’ve got the team or resources to build and execute launches but are looking for high-level leadership and support with the planning, my 1:1 Launch Strategy services are a great fit.You can either book a 1-hour Power Hour for £475 + VAT or a Launch VIP Session for £997 + VAT. We’ll review your audience, current offers and product suite. We’ll discuss what’s worked and what hasn’t, and we’ll build a bespoke strategy for your launches in 2024.Book your Power Hour here >> Book your Launch VIP here >>2. Outsource to my Team: Done-for-you Launch ServicesIf you’re ready to outsource the planning, building, and execution to the experts, my team are ready to step in and take your entire launch off your hands - all you’ll need to do is show up and sell!My team and I can project manage every element of your launch, from high-level strategy to delivery and implementation, using our proven launch strategies and extensive industry experience.Let’s start with a zero-commitment, complimentary Discovery Call: We’ll discuss your 2024 plans and explore what level of support you’d like from the team.Ready to take action? Great! Book your FREE discovery call here >>Let Me Introduce Myself...Hi, I’m Charlotte Wibberley! 👋🏻Your 6 and 7-figure Launch & Funnels Strategist.My job is to remove the guesswork and overwhelm from launching for amazing entrepreneurs like you……so you can focus on doing what you love and serve even more of your ideal clients with the good stuff!I know what it’s like to be an entrepreneur juggling home life and entrepreneurship, having started my own business in 2013 when my son was born.Despite building a successful business, I realised I was trading time for money, paddling like a mad swan just to keep my head above water. More importantly, despite starting my own business for financial freedom, flexibility and fun, I needed to create more space for those things in my life (or business).I believe we ALL deserve those things and shouldn’t have to become martyrs to our business to succeed.I realised I needed to find a better way, so I put my energy into learning everything I could about funnels and online launches. I wanted to find a way to build a business that consistently generated revenue, come rain or shine, and a roadmap I could trust to remove the guesswork, stress and fear from launching online.Over the last nine years, I’ve invested heavily in my skills and knowledge to become an expert in all things launch-related. Now, as a Launch & Funnels Strategist, I use all the expertise and experience I’ve accrued to help six and seven-figure business owners plan, build and execute phenomenally successful launches through my agency. I’ve worked with some of the best-known coaches in the online world and been the secret weapon behind multiple six-figure launches!My passion is helping other entrepreneurs implement successful online launches so you can scale your business whilst creating time, space and freedom in your life.Because there's a BIG problem with online launches right now: Many people are simply relying on cookie-cutter strategies that don’t work; or lacking the knowledge, skills and support to properly execute the strategies that do!I’m here to help you identify the strategy you need for 2024 and to provide the tools, support and guidance to ensure they succeed.
3.
Your 2024 Launch Strategy: Challenge Launch
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Based on your responses and the information you provided about your offer, a Challenge Launch would be the best strategy for you in 2024!A Challenge Launch is a free or low-ticket, value-packed experience that’s designed to give your prospects a quick win over a short period of engagement with your topic. It might be 3, 4 or 5 days and usually involves a short burst of daily training along with a daily task to complete, with a chance to win prizes or points or unlock bonuses.Often a Challenge Launch will culminate in a live Masterclass or webinar to round off the experience and make a live offer to continue working with you, whether through a course, offer or service. Attendees who completed the challenge should have already achieved, learned or unlocked something of value, so they will be more likely to purchase your product or service as a follow-up to that small win.Challenges are a great opportunity to showcase your expertise and become your audience’s go-to person for your zone of genius!“Sometimes those who challenge you most teach us best.” Anonymous3 Reasons to LOVE a Challenge Launch1. Speed & Impact:A challenge launch is typically run over at most 1-2 weeks, allowing you to generate significant revenue in a relatively short space of time. If you like high-energy, short bursts of hard work and engagement, challenge launches provide a way for you to hugely impact the participants and your cash flow within a limited window of time.2. Community & Engagement:Challenge launches are designed to be fast-paced and attention-grabbing, which can help you build excitement and anticipation among prospective clients for what’s to come. Plus, because challenges are often done in an interactive platform such as a Facebook group, they can generate a strong feeling of community, which people often don’t want to lose when the challenge ends. This can be a strong motivator for purchase if it allows them to stay as part of a course, group or membership within your community.3. Credibility & Visibility:A Challenge Launch is a great way to position yourself as a leader in your industry, increase visibility, and establish authority on a subject. Because your participants will unlock quick wins, you’ll gain credibility with them immediately. If you can prove your ability to provide solutions to their problems with a free or low-cost challenge, they’ll be able to more easily imagine how much your paid products could help them! 👇👇👇👇👇👇👇👇👇👇👇🛑 Wait...while you're here... 🛑Want to fast track getting started with successful launches and get results NOW? There are so many different moving parts to manage and execute when it comes to launching - the confusion and overwhelm is real!If you aren't ready to hire a team, and just want to get started RIGHT NOW, the DIY Launch Toolkit 🚀 offers you our proven roadmap to having successful launches in your business.With access to blueprints, frameworks, launch plans and expert advice, you’ll find the strategy you need - and in a format you can work through in your way at your own pace.With this toolkit, you’ll be able to master the strategy you need to execute your next online launch with ease!PLUS you can get yours for JUST £49+vat (down from £127+vat) before midnight TONIGHT!Get access to the DIY Launch Toolkit here >>👇👇👇👇👇👇👇👇👇👇👇Still want more? Here are some ways we can support you with your Challenge Launch:1. Launch Strategy: Power Hour or VIP SessionIf you’ve got the team or resources to build and execute launches but are looking for high-level leadership and support with the planning, my 1:1 Launch Strategy services are a great fit.You can either book a 1-hour Power Hour for £475 + VAT or a Launch VIP Session for £997 + VAT. We’ll review your audience, current offers and product suite. We’ll discuss what’s worked and what hasn’t, and we’ll build a bespoke strategy for your launches in 2024.Book your Power Hour here >> Book your Launch VIP here >>2. Outsource to my Team: Done-for-you Launch ServicesIf you’re ready to outsource the planning, building, and execution to the experts, my team are ready to step in and take your entire launch off your hands - all you’ll need to do is show up and sell!My team and I can project manage every element of your launch, from high-level strategy to delivery and implementation, using our proven launch strategies and extensive industry experience.Let’s start with a zero-commitment, complimentary Discovery Call: We’ll discuss your 2024 plans and explore what level of support you’d like from the team.Ready to take action? Great! Book your FREE discovery call here >>Let Me Introduce Myself...Hi, I’m Charlotte Wibberley! 👋🏻Your 6 and 7-figure Launch & Funnels Strategist.My job is to remove the guesswork and overwhelm from launching for amazing entrepreneurs like you……so you can focus on doing what you love and serve even more of your ideal clients with the good stuff!I know what it’s like to be an entrepreneur juggling home life and entrepreneurship, having started my own business in 2013 when my son was born.Despite building a successful business, I realised I was trading time for money, paddling like a mad swan just to keep my head above water. More importantly, despite starting my own business for financial freedom, flexibility and fun, I needed to create more space for those things in my life (or business).I believe we ALL deserve those things and shouldn’t have to become martyrs to our business to succeed.I realised I needed to find a better way, so I put my energy into learning everything I could about funnels and online launches. I wanted to find a way to build a business that consistently generated revenue, come rain or shine, and a roadmap I could trust to remove the guesswork, stress and fear from launching online.Over the last nine years, I’ve invested heavily in my skills and knowledge to become an expert in all things launch-related. Now, as a Launch & Funnels Strategist, I use all the expertise and experience I’ve accrued to help six and seven-figure business owners plan, build and execute phenomenally successful launches through my agency. I’ve worked with some of the best-known coaches in the online world and been the secret weapon behind multiple six-figure launches!My passion is helping other entrepreneurs implement successful online launches so you can scale your business whilst creating time, space and freedom in your life.Because there's a BIG problem with online launches right now: Many people are simply relying on cookie-cutter strategies that don’t work; or lacking the knowledge, skills and support to properly execute the strategies that do!I’m here to help you identify the strategy you need for 2024 and to provide the tools, support and guidance to ensure they succeed.
4.
Your 2024 Launch Strategy: Application Launch
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Based on your responses and the information you provided about your offer, an Application Launch should work brilliantly for your business in 2024.An Application Funnel requires individuals to complete an application to work with you or be considered for an opportunity and is especially useful for ultra-high ticket offers or services. It’s a highly effective way for service-based businesses to increase demand, attract high-quality clients, and improve their overall business results in 2024.Suppose your offer only requires a few specific clients to come on board, such as a high-level mastermind, 1:1 coaching or high-end done-for-you services. In that case, the application funnel is a great choice because it easily filters out those who aren’t serious about proceeding.You can create your application form with as much or as little detail as you choose and carefully self-select suitable applicants by asking them to confirm their investment expectations and any necessary pre-qualifiers for the opportunity.“Pretend that everyone you meet has a sign around his or her neck that says, “make me feel important.” Not only will you succeed in sales, but you will also succeed in life.”Mary Kay Ash3 Reasons to LOVE an Application Launch:1. Exclusivity:Nothing screams ‘premium’ like having to submit an application to join. So, the application funnel is a perfect fit if you want to create a sense of exclusivity and excitement around a high-end offer. As human beings, we all want to feel part of the ‘in’ crowd and be included and being accepted into a course or programme can create a stronger value perception. Offering a limited supply will likely increase demand for your service or product.2. Qualified Leads:If you’re only looking for a few amazing people for your offer or service, the application process can help you avoid time wasters and unsuitable leads by pre-qualifying people before you spend time on a call with them or diving into the details of the opportunity itself. You can be sure that everyone who makes it through to the next stage has ticked certain necessary boxes, saving you time and energy in the process.3. Much higher conversion rates:If someone has taken the time to complete an application and felt comfortable providing you with in-depth information about themselves and their business, there’s a good chance they’re already pretty interested in investing. This means that the quality and readiness of leads you receive through an application funnel are usually much higher and much closer to being ready to purchase, so are more likely to convert.👇👇👇👇👇👇👇👇👇🛑 Wait...while you're here... 🛑Want to fast track getting started with successful launches and get results NOW? There are so many different moving parts to manage and execute when it comes to launching - the confusion and overwhelm is real!If you aren't ready to hire a team, and just want to get started RIGHT NOW, the DIY Launch Toolkit 🚀 offers you our proven roadmap to having successful launches in your business.With access to blueprints, frameworks, launch plans and expert advice, you’ll find the strategy you need - and in a format you can work through in your way at your own pace.With this toolkit, you’ll be able to master the strategy you need to execute your next online launch with ease!PLUS you can get yours for JUST £49+vat (down from £127+vat) before midnight TONIGHT!Get access to the DIY Launch Toolkit here >>👇👇👇👇👇👇👇👇👇👇👇Still want more?Here are some ways we can support you with your Challenge Launch:1. Launch Strategy: Power Hour or VIP SessionIf you’ve got the team or resources to build and execute launches but are looking for high-level leadership and support with the planning, my 1:1 Launch Strategy services are a great fit.You can either book a 1-hour Power Hour for £475 + VAT or a Launch VIP Session for £997 + VAT. We’ll review your audience, current offers and product suite. We’ll discuss what’s worked and what hasn’t, and we’ll build a bespoke strategy for your launches in 2024.Book your Power Hour here >> Book your Launch VIP here >>2. Outsource to my Team: Done-for-you Launch ServicesIf you’re ready to outsource the planning, building, and execution to the experts, my team are ready to step in and take your entire launch off your hands - all you’ll need to do is show up and sell!My team and I can project manage every element of your launch, from high-level strategy to delivery and implementation, using our proven launch strategies and extensive industry experience.Let’s start with a zero-commitment, complimentary Discovery Call: We’ll discuss your 2024 plans and explore what level of support you’d like from the team.Ready to take action? Great! Book your FREE discovery call here >>Hi, I’m Charlotte Wibberley! 👋🏻Your 6 and 7-figure Launch & Funnels Strategist.My job is to remove the guesswork and overwhelm from launching for amazing entrepreneurs like you……so you can focus on doing what you love and serve even more of your ideal clients with the good stuff!I know what it’s like to be an entrepreneur juggling home life and entrepreneurship, having started my own business in 2013 when my son was born.Despite building a successful business, I realised I was trading time for money, paddling like a mad swan just to keep my head above water. More importantly, despite starting my own business for financial freedom, flexibility and fun, I needed to create more space for those things in my life (or business).I believe we ALL deserve those things and shouldn’t have to become martyrs to our business to succeed.I realised I needed to find a better way, so I put my energy into learning everything I could about funnels and online launches. I wanted to find a way to build a business that consistently generated revenue, come rain or shine, and a roadmap I could trust to remove the guesswork, stress and fear from launching online.Over the last nine years, I’ve invested heavily in my skills and knowledge to become an expert in all things launch-related. Now, as a Launch & Funnels Strategist, I use all the expertise and experience I’ve accrued to help six and seven-figure business owners plan, build and execute phenomenally successful launches through my agency. I’ve worked with some of the best-known coaches in the online world and been the secret weapon behind multiple six-figure launches!My passion is helping other entrepreneurs implement successful online launches so you can scale your business whilst creating time, space and freedom in your life.Because there's a BIG problem with online launches right now: Many people are simply relying on cookie-cutter strategies that don’t work; or lacking the knowledge, skills and support to properly execute the strategies that do!I’m here to help you identify the strategy you need for 2024 and to provide the tools, support and guidance to ensure they succeed.