Business Audit: Your business has a blind spot. Find out what it is here.
Ready to spark growth & momentum this year? Discover where you need to be putting your focus this year.
Image Source
Quiz Questions
1.
How strong are your floral design skills?
A.
Non-existent. I'm working on it!
B.
Not very strong, but getting better all the time!
C.
I'm an okay designer, but I'd like to be better.
D.
I'm happy with where I'm at, but always learning.
E.
I'm a great designer and love working on mastering my skills.
2.
Do you have a portfolio strategy in place to attract your ideal clients?
A.
No.
B.
I've never thought about it.
C.
I understand the idea and I'm working on it.
D.
Yes and I have implemented my strategy!
3.
Do you have a website for your floral design business?
A.
Not yet, because I'm still working on my skills.
B.
Not yet, but I DO have portfolio work.
C.
Yes!
4.
Does your website showcase a curated floral portfolio?
A.
No.
B.
I'm not sure.
C.
Yes!
5.
Do you know what a curated portfolio looks like?
A.
No idea.
B.
I've never thought about it.
C.
Yes, I understand the concept.
D.
Yes and I definitely have a curated portfolio on my website.
6.
If you are a retail florist, do you have strong relationships with businesses and/or hotels who hire you on a regular basis?
A.
Not really.
B.
One or two, but that's it.
C.
Yes!
D.
I'm not a retail florist.
7.
How long have you been designing flowers?
A.
Less than a year!
B.
1-2 years
C.
2-3 years
D.
4-6 years
E.
7-10 years
F.
10+ years
8.
Are you happy with your floral design skills?
A.
Not really. I want to improve!
B.
I'm satisfied with my skill level, but always striving to be better.
C.
I'm very happy with my design skills and am always learning more.
D.
I'm an absolute MASTER.
9.
When you write blog posts do you have a strategy in choosing a topic?
A.
I didn't know I needed a strategy.
B.
What are you talking about?!
C.
Sometimes, but it's hard to come up with topics.
D.
Yes and they get a moderate number of views.
E.
Yes and they get a LOT of traction!
10.
Do you have a strong portfolio of design work?
A.
No.
B.
I'm not sure.
C.
It's okay, but has room for improvement.
D.
Yes and I have ideas to make it even better.
E.
Yes! My portfolio is on point!
11.
Does your portfolio showcase floral designs that you are proud of?
A.
Not really, but I don't have anything else to put in my portfolio!
B.
No, the designs and the photos are not consistent.
C.
Yes, I am proud of the designs, but there is still room for improvement.
D.
Yes, my portfolio is strong and consistent.
12.
How well known is your floral design business in your local area?
A.
No one knows about it!
B.
Family and friends know, but that's it.
C.
Somewhat known, but the word is slowly spreading.
D.
Fairly well known, with consistent business.
E.
Extremely well known! I'm basically a celebrity.
13.
Do you have valuable relationships with people or businesses who hire you on a regular basis?
A.
No, not yet.
B.
I have established a few relationships.
C.
Yes, I have great relationships that bring in consistent business.
14.
When a potential client looks at your website, can they instantly get a feel for your creative voice?
A.
Nope.
B.
I'm not sure!
C.
It's not that clear.
D.
Yes!
15.
Is your floral design business financially sustainable?
A.
No, because I don't get any business.
B.
No, because I always overspend.
C.
No, because I'm not sure how to price my designs.
D.
Moderately, but it could be better!
E.
Yes!
16.
If you are a wedding florist, do you have strong relationships with wedding planners who hire you regularly?
A.
Not really.
B.
One or two, but that's it.
C.
Yes, but I would like to hear from planners more.
D.
Yes and I'm completely booked out!
E.
I'm not a wedding florist.
17.
How often do you write SEO-friendly & trust-building blog posts on your website?
A.
Never.
B.
A few times per year.
C.
About once a month.
D.
Frequently!
18.
Is your website built to guide potential clients through a trust-building journey?
A.
Huh?! What are you talking about?
B.
Probably not...I'd never thought about it.
C.
Loosely, but it needs improvement.
D.
Yes! I'm confident I know what that means and I've done it.
19.
How much total revenue does your floral business bring in every month?
A.
<$2k
B.
$2k-$4k
C.
$4k-$8k
D.
$8k-$10k
E.
$10k-$15k
F.
$15k-$25k
G.
$25k-$50k
H.
$50k-$100k
I.
$100k+
Quiz Outcomes
1.
Create + Build Skill
2.
Curate your portfolio
3.
Build Valuable Relationships
4.
Create a Memorable Client Journey
5.
Streamline your Business