Growth Readiness Score

Quiz Questions

• 1.
  What's your target marketing strategy?

  • A.
    A. Target by geography
  • B.
    B. Target by industry
  • C.
    C. Target by job title
  • D.
    D. Target by trigger events
• 2.
  How do you build your credibility?

  • A.
    A. Professional website
  • B.
    B. Client list. Testimonials.
  • C.
    C. Client success stories
  • D.
    D. Professional case studies
• 3.
  What makes your business competitive?

  • A.
    A. Good price
  • B.
    B. Better quality
  • C.
    C. Unique process
  • D.
    D. Industry specialization
• 4.
  What is your business's reason for being?

  • A.
    A. Personal income
  • B.
    B. Profit
  • C.
    C. Passion
  • D.
    D. Purpose
• 5.
  How do you generate leads?

  • A.
    A. Offline advertising
  • B.
    B. Online advertising
  • C.
    C. Content and list building
  • D.
    D. Virtual group events
• 6.
  What content do you use to engage prospects?

  • A.
    A. Blogging
  • B.
    B. Well-researched articles
  • C.
    C. Long-form content
  • D.
    D. Your own book
• 7.
  How do you turn leads into sales?

  • A.
    A. Talk about your services
  • B.
    B. Give free advice
  • C.
    C. Provide detailed quotations
  • D.
    D. Answer all buyer questions
• 8.
  How are your building your authority?

  • A.
    A. Publishing blogs
  • B.
    B. Creating credible content
  • C.
    C. Sharing a point of view
  • D.
    D. Using public relations

Quiz Outcomes

• 1.
  Hunter-gatherer Entrepreneur

  WHAT YOUR SCORE MEANS:0-24 = Hunter-gather Entrepreneur25-48 = Growth-motivated Small Businessperson49-80 = Modern Predictable Marketer-------ANSWER VALUES: A = 1 points, B = 2 points, C = 3 points, and D = 4 points. A higher answer total for each question means you have a greater ability to attract your most profitable clients. -------YOUR RESULTSYou are a Hunter-gatherer entrepreneur. You have a hands-on approach to client acquisition. This approach to marketing results in a lower out-of-pocket cost. But the disadvantage is that it's time-consuming and repetitive. And it's not scalable. So, your Growth Trajectory is limited. Further, your profitability may be low, because you must subtract the cost of client acquisition and downtime from your total revenue. If you haven't developed a brand, your services may be perceived as being of low quality. Then you may experience downward pressure on your price.------SUGGESTED NEXT STEPSYour greatest marketing priorities should be the questions where you scored the lowest. Retake this Assessment anytime and request a Free Strengths and Weaknesses Report. You will get a detailed breakdown of your answers and suggested actions for improvement based on your answers.
• 2.
  Growth-motivated Small Businessperson

  WHAT YOUR SCORE MEANS:0-24 = Hunter-gather Entrepreneur25-48 = Growth-motivated Small Businessperson49-80 = Modern Predictable Marketer-------ANSWER VALUES: A = 1 points, B = 2 points, C = 3 points, and D = 4 points. A higher answer total for each question means you have a greater ability to attract your most profitable clients. -------You are a Growth-motivated Small Business Owner. You are likely focused on using advertising to generate leads. This approach to marketing can save you time, but it can also be expensive. And it's typically not effective if it's not part of a prospect value building process. Without this value, your advertising may simply annoy prospects and reduce the perceived value of your services. Your Growth Trajectory is pointing upward, but only slightly. Your profitability is lower because of the cost of advertising. -------SUGGESTED NEXT STEPSYour greatest marketing priorities should be the questions where you scored the lowest. If you didn't request a Free Strengths and Weaknesses Report, retake this Assessment and request one. You'll get a detailed breakdown of your Strengths and Weaknesses and action steps you can take to improve.
• 3.
  Modern Predictable Marketer

  WHAT YOUR SCORE MEANS:0-24 = Hunter-gather Entrepreneur25-48 = Growth-motivated Small Businessperson49-80 = Modern Predictable Marketer-------ANSWER VALUES: A = 1 points, B = 2 points, C = 3 points, and D = 4 points. A higher answer total for each question means you have a greater ability to attract your most profitable clients. -------You are a Modern Predictable Marketer. You are focused on developing marketing as a business asset. This approach lets you increase your income while also increasing the market value of your business. The disadvantage is the upfront cost and the challenge of creating effective systems. But your Growth Trajectory can continue to rise. Because the marketing systems you develop give you the leverage you can use to create exponential growth. Your profitability is much higher because your cost of advertising is lower.-------SUGGESTED NEXT STEPSYour greatest marketing priorities should be the questions where you scored the lowest. Retake this Assessment anytime and request a Free Strengths and Weaknesses Report. You will get a detailed breakdown of your answers and suggested actions for improvement based on your answers.