4.
Your audience wants you to know that they're impacted by DISTORTED THINKING.
Based on your quiz answers, a large percentage of your audience relates to challenges with mood-related mental health disorders.Now, we're not in the business of diagnosing people. 'Cause dat ain't cool. Or helpful, honestly. You don't need to have a diagnosis to relate to someone's experience with one.But whether someone's brain works in a typical fashion or is a little #neurospicy -- including depression, anxiety, or trauma -- many people in your audience likely struggle with:Lack of trust within themselves - mind, body, or feelings
Intrusive thoughts
Feelings of shame and worthlessness
Physical symptoms like pain, fatigue, and illness
This is SUPER important to know as you go about your marketing, because to sell you need to make sure your audience can follow along and click the buy button.Not only because it boosts your bottom line, but because there are people out there who need what you have to offer.And here are five easy ways ways you can help them get there:Don’t add to suffering with pain point marketing in your sales messaging.Create a sense of safety by openly allowing someone to say no to a CTA.Limit your use of ‘mindset’ terminology so to not alienate anyone who are unable to shift their thoughts.Allow your followers to opt out of a sales email series, so they can consent to receiving them and less likely to drop off your list entirely.Be mindful of messaging that encourages a sale by using shame or fear.Small changes, big impact. Because when folks don't buy, it doesn't mean they don't want your product or services. Some brains just need info presented or messaged in away that make it easy for them to say YES.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!