What is your ideal client's deepest motivator?

Quiz Questions

• 1.
  You’re planning a trip for your best, favorite-est clients. The venue they’d dig most is:

  • A.
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    New York City - A vibrantly diverse city with something for everyone
  • B.
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    Miami - Party vibes and over-the-top splurges
  • C.
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    Vancouver - Gorgeous setting, lots of unique places to explore
  • D.
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    Sedona - Tranquil, spiritual, and sublime views
• 2.
  A mark of success for your ideal client would be:

  • A.
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    More money, less work
  • B.
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    Being recognized as THE expert in their field
  • C.
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    Seeing the positive impact their work has on their clients and the world
  • D.
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    Feeling aligned with their soul's purpose
• 3.
  This 90’s kid has gotta know – if your ideal client were a character from Full House, they'd be:

  • A.
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    Kimmy Gibbler - Lovably quirky and unafraid to be themselves
  • B.
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    Uncle Jesse - Balancing their passions, work, and family … barely
  • C.
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    Uncle Joey – The one who makes everyone feel welcome and taken care of
  • D.
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    DJ – Straight-A student ready to accomplish big things
• 4.
  Who doesn't love an indy bookstore? If you found your ideal client browsing, the section they’d probably be in is:

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  • A.
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    Business / Self Help
  • B.
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    Social Justice Reads
  • C.
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    Romance, Mystery, & Other Easy Reads
  • D.
    Up-and-coming authors
• 5.
  If you offered a free workshop, your audience would be mostly likely to engage with:

  • A.
    A concise, value-packed recorded webinar - which they can watch in their own time
  • B.
    A workshop with real-time dialogue and sense of community
  • C.
    An IG live where they can get a shout out or be a fly on the wall
  • D.
    A dynamic one with panel discussions by high-profile entrepreneurs they admire
• 6.
  You want to send your client a small thank you gift for sending you a referral. The thing they’d enjoy best would be:

  • A.
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    A luxe floral arrangement
  • B.
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    A donation to a cause they care about
  • C.
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    A book you know they’d love
  • D.
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    A gift card for their fave caffeine source
• 7.
  If you had to buy graphic tees in bulk to give out to your clients, the one they’d all love to wear would be:

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  • A.
    CEO Vibes
  • B.
    Mental Health Matters
  • C.
    Find Your People
  • D.
    But First, Coffee
• 8.
  If your client were hiring a new accountant, a quality that would appeal to them would be:

  • A.
    They offer pro bono services to low-income individuals
  • B.
    They know alllll the write-offs to get the biggest return
  • C.
    They see you as a whole person, and not just a tax return
  • D.
    They take care of everything and don’t make you feel bad about stuff you don’t understand

Quiz Outcomes

• 1.
  Your ideal client's deepest motivator is their ambition.

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  And not just garden-variety ambition.This client has a gnawing hunger for success that’s eclipsed only by their desire for all that success will bring to their lives.Taking a more traditional approach to marketing, this customer profile might respond to messaging that acknowledges the stuff that’s getting in the way to their success.The nitty-gritty, tedious, boring stuff that takes them away from the work they truly want to do.You know, the ol’ pain point approach.… The one everyone else is using. Consumers today are savvy enough to recognize that approach, and they're demanding something else. Something REAL.You can give that to them -- with messaging that helps them remember what's truly important to them.After all, folks with that kind of ambition have their sights set high – and don’t need their attention repeatedly directed back to their stumbling blocks to know that they’re there. They want someone with the right skills or product to help them move past the pain point, for sure. But they NEED someone who also has their eyes on the prize – the bigger picture – to help them get there. Answer me this:At the end of the day, are you going to buy a pair of sneakers that reminds you how much your current ones suck? Or the pair that the shoemaker is confident will see you through a marathon?I mean, I know which pair I’m buyingSmall shift in your messaging.Big impact on your client AND your bottom line.When you show up with curiosity, compassion, and a deep understanding of your audience, you'll not only get a YES -- but one given with enthusiasm and full consent.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several 6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!
• 2.
  Your ideal client's deepest motivator is a desire for belonging.

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  And I don't just mean feel-good community vibes.This client longs for a deep sense of felt safety and acceptance.Taking a traditional approach to marketing, this customer profile might respond to messaging that acknowledges their struggles with networking and motivation.They're reminded about the difficulties they feel in opening up, managing their energy, and putting themselves out there.You know, the ol’ pain point approach.... The one everyone else is using.Consumers today are savvy enough to recognize that approach, and they're demanding something else. Something REAL.You can give that to them -- with messaging that acknowledges that helps them remember what's truly important to them.After all, this client isn't necessarily looking for mindset work, or more options for communities and service providers.They want more leads, more visibility, and more connections, for sure. But they have a fundamental NEED to do it in a space where their nervous systems won’t go haywire. Answer me this:At the end of the day, are you going to buy a pair of sneakers that reminds you how much your current ones suck? Or the pair that puts your whole body into a feeling of ease from the moment you slip them on?I mean, I know which pair I’m buying. Small shift in your messaging.Big impact on your client AND your bottom line.When you show up with curiosity, compassion, and a deep understanding of your audience, you'll not only get a YES -- but one given with enthusiasm and full consent.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!
• 3.
  Your ideal client's deepest motivator is their sense of wonder.

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  And not just a regular reaction of “omg, that’s amazing!!” This client has a profound feeling of awe at all that life has to offer.That means they often have a tendency to overdo it, and find themselves in a frequent state of overwhelm. A traditional marketing approach would speak to that.You know, the ol’ pain point approach.… The one everyone else is using. Consumers today are savvy enough to recognize that approach, and they're demanding something else. Something REAL.You can give that to them -- with messaging that helps them remember what's truly important to them.After all, this client doesn’t need reminding about how overwhelmed they are. Believe you me, they know.They want solutions that will remove some of that burden, for sure. But they NEED a path back to the core longing that got them there in the first place.Answer me this:At the end of the day, are you going to buy a pair of sneakers that remind you how much your current ones suck? Or a pair that gets you daydreaming about new adventures that you finally feel able to take on?I mean, I know which pair I’m buying.Small shift in your messaging.Big impact on your client AND your bottom line.When you show up with curiosity, compassion, and a deep understanding of your audience, you'll not only get a YES -- but one given with enthusiasm and full consent.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!
• 4.
  Your ideal client's deepest motivator is their devotion. 

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  And not just a sense of purpose.The client feels a true calling of the soul to contribute to something bigger than themselves.That means they’re prone to getting caught up with messy, ambiguous thoughts and feelings around self worth and ethics. A traditional approach to marketing would focus on those thoughts and feelings that are holding them back, causing them to lose focus and energy.You know, the ol’ pain point approach.… The one everyone else is using. Consumers today are savvy enough to recognize that approach, and they're demanding something else. Something REAL.You can give that to them -- with messaging that helps them remember what's truly important to them.After all, you can’t address this client’s suffering without holding space for the pure and noble motivations behind it.They want solutions to help them move forward and achieve results, for sure. But they NEED to do it in a way that’s in integrity with their truest self.Answer me this:At the end of the day, are you going to buy a pair of sneakers that reminds you how much your current pair sucks? Or the pair that makes you feel powerful and determined?I mean, I know which pair I’m buying.Small shift in your messaging.Big impact on your client AND your bottom line.When you show up with curiosity, compassion, and a deep understanding of your audience, you'll not only get a YES -- but one given with enthusiasm and full consent.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!