What do you need to know about your audience to make your messaging land better?

Quiz Questions

• 1.
  If your ideal client were a character from Full House, they'd be...

  • A.
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    Kimmy Gibbler - Lovably quirky, delightfully eccentric … but boundaries? What are those?
  • B.
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    Uncle Jesse - Artistic, nurturing … but conflict? Voted most likely to freak the eff out.
  • C.
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    Uncle Joey – Fun, spontaneous … but, sorry. What was the question? Just a lil' scattered.
  • D.
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    DJ – Kind, thoughtful … but UGH, they need a hug. So hard on themselves.
• 2.
  Who doesn't love an indy bookstore? If you found your client browsing, the section they’d probably be in is:

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  • A.
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    History, Science, or Biography - Is there a better story than real life?
  • B.
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    Art, Music, or Cooking - Their souls who just need to create.
  • C.
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    Travel, Young Adult, or Magazines - Quick, light, and easy to pick up and put down.
  • D.
    Literary fiction, romance, or self help - Things to help understand their racing minds or deep emotions.
• 3.
  Gah! Your client misses or late cancels a meeting, the reason they probably give is:

  • A.
    Oops, it didn’t occur to them to let you know.
  • B.
    They have MAJOR Zoom fatigue and can’t handle another call.
  • C.
    OMG, they got caught up doing something else and TOTALLY forgot.
  • D.
    Ugh, they’re having an off day and need to unplug.
• 4.
  You’re planning an ah-mazing trip for your VIP clients. The venue they’d dig most is:

  • A.
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    New York City - Museums, self-guided activities, and the anonymity of city crowds
  • B.
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    Paris - Beauty, great food, and quiet cafe corners with good conversation
  • C.
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    Costa Rica - Lots of experiences, spontaneity, and movement
  • D.
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    Sedona - Desert calm, healing energy, and lots of rest.
• 5.
  You're all about connecting people with the right opportunities. So you tell a client they can share their expertise with your community, however they'd like to do it. They propose:

  • A.
    A webinar - very knowledge-based with limited interaction with the audience.
  • B.
    An intimate workshop, with creative activities and meaningful opportunities to connect.
  • C.
    A Facebook or IG live, so they could go off the cuff and feed off the energy of the group.
  • D.
    A guest spot on your newsletter - plenty of time to prepare and think things through, without taking on too much.
• 6.
  Your clients don't hang with Harry Potter, but if you had to sort them into a Hogwarts house, the majority would be in:

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  • A.
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    Ravenclaw - Brilliant, successful … but not too great with interpersonal skills.
  • B.
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    Hufflepuff - Sensitive, kind … but more of a follower than a leader.
  • C.
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    Gryffindor - Fun, bold … but sometimes act impulsively and seek reckless thrills.
  • D.
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    Slytherin - Smart, motivated … but they can definitely be INTENSE.
• 7.
  Referrals are the BEST compliment, amiright? You want to send your client a small thank you gift. The thing they’d enjoy best would be:

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  • A.
    A professional membership - ALL THE LEARNING
  • B.
    A soft scarf or leather-bound journal - Cozyyyy
  • C.
    A desk planner or subscription to meditation app - For thy name is Chaos.
  • D.
    A meal delivery service or gift certificate for a massage - Cuz this is a self care emergency.

Quiz Outcomes

• 1.
  Your audience wants you to know they have a hard time with FOCUS.

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  Based on your quiz answers, a large percentage of your audience relates to challenges with executive function.Now, we're not in the business of diagnosing people. 'Cause dat ain't cool. Or helpful, honestly.But whether someone's brain works in a typical fashion or is a little #neurospicy -- including ADHD, ADD, and learning differences -- your audience likely struggles with:PlanningFollow throughAttention to detailInformation retentionReading/listening comprehensionThis is SUPER important to know as you go about your marketing, because to sell you need to make sure your audience can follow along and click the buy button.Not only because it boosts your bottom line, but because there are people out there who need what you have to offer.And here are five easy ways ways you can help them get there:Add a TL;DR (“too long, didn’t read”) note at the top of your longer emails.Use countdown timers and reminder mechanisms for time-sensitive offersDon’t be afraid to be repetitive on your sales pagesMake information about your offers available in different formats (e.g. video, bulleted list)Allow your subscribers to identify their preferences for email length and frequency, and segment your list accordinglySmall changes, big impact. Because when folks don't buy, it doesn't mean they don't want your product or services. Some brains just need info presented or messaged in away that make it easy for them to say YES.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several 6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!
• 2.
  Your audience wants you to know they're EASILY OVERSTIMULATED.

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  Based on your quiz answers, a large percentage of your audience relates to challenges with sensory processing.Now, we're not in the business of diagnosing people. 'Cause dat ain't cool. Or helpful, honestly.But whether someone's brain works in a typical fashion or is a little #neurospicy -- including difficulty with external stimuli -- many people in your audience likely struggle with:Overstimulation from sounds, sights, smells, and touch Difficulty separating other’s emotions and pain from their own Overactive nervous system and startle responses Noticing subtleties and dynamics others missThis is SUPER important to know as you go about your marketing, because to sell you need to make sure your audience can follow along and click the buy button.Not only because it boosts your bottom line, but because there are people out there who need what you have to offer.And here are five easy ways ways you can help them get there:Use GIFs and emojis sparingly in emails.Don’t be afraid to share rich details and stories.Be deliberate with your use of punctuation and line breaks to create rhythm and flow in longer-form copy.Use photos – of yourself and your clients – on sales pages to make a more intimate connection.Allow your followers to opt out of a sales email series, so they stay on your list but aren’t overwhelmed by frequent emails.Small changes, big impact. Because when folks don't buy, it doesn't mean they don't want your product or services. Some brains just need info presented or messaged in away that make it easy for them to say YES.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!
• 3.
  Your audience wants you to know they have a hard time with INTERPERSONAL CONNECTION.

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  Based on your quiz answers, a large percentage of your audience relates to challenges with the autism spectrum.Now, we're not in the business of diagnosing people. 'Cause dat ain't cool. Or helpful, honestly. You don't need to have a diagnosis to relate to someone's experience with one.The autism spectrum is BROAD, with some folks who are high functioning and others who need more intensive support to thrive.Generally speaking, many people in this category struggle with: Social interactions and communication norms Adaptability and changes to routine Processing emotions Limited resources and supports from public institutionsThis is SUPER important to know as you go about your marketing, because to sell you need to make sure your audience can follow along and click the buy button.Not only because it boosts your bottom line, but because there are people out there who need what you have to offer.And here are five easy ways ways you can help them get there:Set expectations in your nurture series about how often they can expect to hear from you, and stick to it!Appeal to logic, and not just emotion, by using objective data and testimonials in your sales pages.Use challenges – with specific, concrete steps – as a structured way to engage with your brandBe clear in your offer description that it’s okay to go camera off during webinars or group programs or to catch a replay.Use your blog as a way to showcase your own detailed knowledge and expertise.Small changes, big impact. Because when folks don't buy, it doesn't mean they don't want your product or services. Some brains just need info presented or messaged in away that make it easy for them to say YES.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!
• 4.
  Your audience wants you to know that they're impacted by DISTORTED THINKING.

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  Based on your quiz answers, a large percentage of your audience relates to challenges with mood-related mental health disorders.Now, we're not in the business of diagnosing people. 'Cause dat ain't cool. Or helpful, honestly. You don't need to have a diagnosis to relate to someone's experience with one.But whether someone's brain works in a typical fashion or is a little #neurospicy -- including depression, anxiety, or trauma -- many people in your audience likely struggle with:Lack of trust within themselves - mind, body, or feelings Intrusive thoughts Feelings of shame and worthlessness Physical symptoms like pain, fatigue, and illness This is SUPER important to know as you go about your marketing, because to sell you need to make sure your audience can follow along and click the buy button.Not only because it boosts your bottom line, but because there are people out there who need what you have to offer.And here are five easy ways ways you can help them get there:Don’t add to suffering with pain point marketing in your sales messaging.Create a sense of safety by openly allowing someone to say no to a CTA.Limit your use of ‘mindset’ terminology so to not alienate anyone who are unable to shift their thoughts.Allow your followers to opt out of a sales email series, so they can consent to receiving them and less likely to drop off your list entirely.Be mindful of messaging that encourages a sale by using shame or fear.Small changes, big impact. Because when folks don't buy, it doesn't mean they don't want your product or services. Some brains just need info presented or messaged in away that make it easy for them to say YES.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at kate@katehollis.co and let's chat!