Your ideal client's deepest motivator is a desire for belonging.
And I don't just mean feel-good community vibes.This client longs for a deep sense of felt safety and acceptance.Taking a traditional approach to marketing, this customer profile might respond to messaging that acknowledges their struggles with networking and motivation.They're reminded about the difficulties they feel in opening up, managing their energy, and putting themselves out there.You know, the ol’ pain point approach.... The one everyone else is using.Consumers today are savvy enough to recognize that approach, and they're demanding something else. Something REAL.You can give that to them -- with messaging that acknowledges that helps them remember what's truly important to them.After all, this client isn't necessarily looking for mindset work, or more options for communities and service providers.They want more leads, more visibility, and more connections, for sure. But they have a fundamental NEED to do it in a space where their nervous systems won’t go haywire. Answer me this:At the end of the day, are you going to buy a pair of sneakers that reminds you how much your current ones suck? Or the pair that puts your whole body into a feeling of ease from the moment you slip them on?I mean, I know which pair I’m buying. Small shift in your messaging.Big impact on your client AND your bottom line.When you show up with curiosity, compassion, and a deep understanding of your audience, you'll not only get a YES -- but one given with enthusiasm and full consent.You said YES to this quiz, right? That's effective messaging at work!You can take my word for it. I mean, sales copy's my thing.Hi, I'm Kate!Conversion copywriter, #neurospicy business owner, and inclusive marketing advocate.I've written sales pages, email campaigns, and lead magnets for online entrepreneurs across the globe, and supported several multi-6-figure launches.My eclectic, evidence-based approach combines top-notch writing skillz with a deep understanding of human behavior and motivation.I'm a firm believer that doing right by your audience is doing right by your biz. So if you can connect with MORE people, and MORE meaningfully, without completely overhauling your brand ... why wouldn't you?Want to learn more about my approach and how I can it to work for your biz?Drop me a line at firstname.lastname@example.org and let's chat!