Your marketing style is... INTENTIONAL
Your high-ticket marketing style is INTENTIONAL.As an INTENTIONAL marketer, you are more on the extrovert side and should focus on outbound marketing techniques. This is all about relationship building, growing your network, and getting your face or business in front of your clients and referral partners!Since your high-ticket ($10k+ per project) marketing style is INTENTIONAL, it is recommended that you focus on 2-3 outbound marketing strategies (ex. networking events), rather than inbound techniques (ex. blogging). By doing so, you can allocate your resources effectively and get a better return on investment for your marketing efforts.
Selecting 2-3 strategies from the list provided (below), such as in-person networking, virtual networking, and social media ads, can help you build relationships with your target audience and grow your network. By focusing on just a few select techniques, you can allocate your resources more effectively and build stronger relationships with your target audience and referral partners.
Referral partners are business professionals who offer different or similar services to the same target audience. For example, if you are a brand designer, you can collaborate with a web designer or a photographer who works with the same ideal client and can send you referrals.
Knowing more people within your niche can help you attract more clients and referral partners and grow your business more effectively through outbound marketing.I recommend you pick 2-3 marketing strategies from this list to use in your design business:• In-person networking• Virtual networking• Social media ads• Cold emails• Connecting on LinkedIn• Giving presentations• Trade shows / events• Engaging in Facebook groups• Pitching PR opportunitiesI'm Kady Sandel, a business coach who helps brand & web designers grow to $20k months, without burning out!Want more tips to build a profitable & sustainable design business? Check out my podcast The Profitable Graphic Designer.