Which High-Ticket Marketing Strategy is Right for Your Design Business?

Quiz Questions

• 1.
  The idea of going to a networking event makes you feel:

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  • A.
    1. Excited to meet new people and talk about business!
  • B.
    2. Like I don’t really want to go, but once I get there, I’ll meet some cool people and enjoy it.
  • C.
    3. Like I would rather do anything else in the world than go to a networking event.
• 2.
  Ideally, your client projects work like this:

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  • A.
    1. I have scheduled calls at certain points of the project, but other than that, I only communicate via email.
  • B.
    2. I have regular calls with the client, and the client can always schedule more if they want – I’m happy to jump on a call if that’s easier.
  • C.
    3. Absolutely everything is done by email and in writing – no calls ever :)
• 3.
  Someone asks you to give a talk at a conference about a topic you know a lot about. How do you feel about public speaking?

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  • A.
    1. A little nervous, but once I figure out my talk, I’ll do a great job.
  • B.
    2. There’s no way I'm going up on stage. They will need to find someone else.
  • C.
    3. Woohoo – give me the mic, I can’t wait to get on stage and help them!
• 4.
  It’s Friday, your workday is done, and you need to recharge! What do you do?

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  • A.
    1. Go to a cool happy hour with a group of friends.
  • B.
    2. Go home, order food, and open up my favorite book.
  • C.
    3. Grab dinner with my family or partner.
• 5.
  Would you ever cold call or cold email your dream client to pitch your services?

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  • A.
    1. I wouldn’t do cold calls or cold emails. My clients need to come to me, not the other way around.
  • B.
    2. Sure, why not? The worst they can say is no, right?
  • C.
    3. I wouldn’t cold call them on the phone, but I might cold email them or pitch them on LinkedIn.
• 6.
  Your coach says that if you write a 2,000 word blog post for your website, you will attract more clients in two years. What do you say?

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  • A.
    1. Blogging sounds amazing! I’ll write 3 blogs this month and get on a schedule of writing a weekly blog post.
  • B.
    2. Okay, let me figure out the right topic and I’ll start working on it in the next few weeks.
  • C.
    3. Two years?! That's way too long -- I’m just going to network instead.
• 7.
  How do you feel about having your face on camera for your business, like recording YouTube videos or Instagram reels?

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  • A.
    1. I love it!
  • B.
    2. I'm not super thrilled about recording selfie videos, but if it will help me land dream clients, I’ll do it.
  • C.
    3. I hate video and would rather blog or post examples of my work – basically anything other than showing my face.
• 8.
  Where are you the most productive?

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  • A.
    1. In a coffeeshop where I can do my own work but still be around other activity.
  • B.
    2. In an open office environment where I can chat with people and collaborate.
  • C.
    3. In a quiet room by myself… preferably with noise-canceling headphones too!

Quiz Outcomes

• 1.
  Your marketing style is... FOCUSED

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  Your high-ticket marketing style is FOCUSED.As a FOCUSED marketer, you are more on the introvert side and should focus on inbound marketing techniques. This is also called attraction marketing: where you set up your business so clients come to you (ex. blogging), versus reaching out to them (ex. networking events).If you are a designer looking to market your business effectively, it is recommended that you focus on 2-3 marketing strategies instead of trying to implement all of them. By doing so, you can stay focused and become an expert in those specific areas, which will be more effective in attracting clients. If you try to spread yourself too thin by implementing all the marketing strategies, you may not have the time or resources to become truly proficient in any of them.Staying focused on 2-3 marketing strategies can help you develop a deep understanding of those specific areas, which can lead to a better return on investment for your marketing efforts. By becoming an expert in a few select areas, you can create high-quality content that resonates with your target audience, which can help you attract dream ($10k+) clients more effectively.Selecting 2-3 marketing strategies from the list provided (below) can help you focus on inbound marketing techniques such as blogging, social media posts, and email marketing. These techniques are all designed to help you attract clients to your design business, rather than reaching out to them directly.I recommend you pick 2-3 marketing strategies from this list to use in your design business:• Blogging & SEO (backlinks, guest posts)• Google ads• Social media posts• Book / ebook• Email marketing• YouTube channel• Pinterest• Infographics• WebinarsI'm Kady Sandel, a business coach who helps brand & web designers grow to $20k months, without burning out!Want more tips to build a profitable & sustainable design business? Check out my podcast The Profitable Graphic Designer.
• 2.
  Your marketing style is... INTENTIONAL

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  Your high-ticket marketing style is INTENTIONAL.As an INTENTIONAL marketer, you are more on the extrovert side and should focus on outbound marketing techniques. This is all about relationship building, growing your network, and getting your face or business in front of your clients and referral partners!Since your high-ticket ($10k+ per project) marketing style is INTENTIONAL, it is recommended that you focus on 2-3 outbound marketing strategies (ex. networking events), rather than inbound techniques (ex. blogging). By doing so, you can allocate your resources effectively and get a better return on investment for your marketing efforts. Selecting 2-3 strategies from the list provided (below), such as in-person networking, virtual networking, and social media ads, can help you build relationships with your target audience and grow your network. By focusing on just a few select techniques, you can allocate your resources more effectively and build stronger relationships with your target audience and referral partners. Referral partners are business professionals who offer different or similar services to the same target audience. For example, if you are a brand designer, you can collaborate with a web designer or a photographer who works with the same ideal client and can send you referrals. Knowing more people within your niche can help you attract more clients and referral partners and grow your business more effectively through outbound marketing.I recommend you pick 2-3 marketing strategies from this list to use in your design business:• In-person networking• Virtual networking• Social media ads• Cold emails• Connecting on LinkedIn• Giving presentations• Trade shows / events• Engaging in Facebook groups• Pitching PR opportunitiesI'm Kady Sandel, a business coach who helps brand & web designers grow to $20k months, without burning out!Want more tips to build a profitable & sustainable design business? Check out my podcast The Profitable Graphic Designer.
• 3.
  Your marketing style is... SELECTIVE

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  Your high-ticket marketing style is SELECTIVE.As an SELECTIVE marketer, you are somewhere in-between an introvert and an extrovert (aka an ambivert!). To get the best results in your design business, you should use a mix of inbound & outbound marketing techniques.Your inbound marketing will help clients find you on your own, and your outbound marketing will help you build relationships with dream clients & referral partners.Since your high-ticket ($10k+ per project) marketing style is SELECTIVE, it is recommended that you focus on 2-3 marketing strategies rather than trying to implement all of them. To get the best results in your design business, you should use a mix of inbound and outbound marketing techniques.Your inbound marketing techniques will help clients find you on their own, while your outbound marketing techniques will help you build relationships with dream clients and referral partners.For example, you can choose blogging and social media posts for your inbound marketing techniques, and in-person networking and social media ads for your outbound marketing techniques. By selecting just a few select techniques, you can allocate your resources more effectively and build stronger relationships with your target audience and referral partners.I recommend you pick 2-3 marketing strategies from each list to use in your design business:INBOUND MARKETING• Blogging & SEO (backlinks, guest posts)• Google ads• Social media posts (Instagram, Facebook, Twitter, TikTok…)• Book / ebook• Email marketing• YouTube channel• Pinterest• Infographics• Webinars OUTBOUND MARKETING• In-person networking• Virtual networking• Social media ads• Cold emails• Connecting on LinkedIn• Giving presentations• Trade shows / events• Engaging in Facebook groups• Pitching PR opportunitiesI'm Kady Sandel, a business coach who helps brand & web designers grow to $20k months, without burning out!Want more tips to build a profitable & sustainable design business? Check out my podcast The Profitable Graphic Designer.